Meet our awesome team!

With over 16 years of comprehensive marketing experience across a diverse range of industries—including automotive, retail, entertainment, and hospitality—Sommer has established herself as a strategic leader with a passion for driving results. Her career spans both agency and client-side roles, working with notable brands such as Ashley Homestore, Dickey’s Barbecue, WWE, and Disney. For years prior to joining Wikimotive, Sommer dedicated her efforts to grow a multi-location dealer group comprising Cadillac, Chevy, Buick/GMC, and CDJR stores, honing her expertise in franchise and multi-point marketing.

Throughout her journey, Sommer has developed an innate ability to craft tailored strategies that empower individual locations to thrive within complex markets. Her leadership is rooted in a deep understanding of dealership culture and a commitment to uncovering actionable insights that inform sustainable growth. She thrives on building collaborative teams, fostering innovation, and elevating brand presence through innovative marketing solutions.

When she’s not shaping strategies or analyzing market trends, Sommer enjoys experimenting in the kitchen, lifting weights, throwing a frisbee for her dog Sully, or unwinding on patios with live music and a glass of wine with friends and family.

With more than a decade spent in the automotive space, Josh joined Wikimotive with an expansive resume of experiences. His automotive journey started from the ground up in the parts warehouse of a Toyota Dealership. From there, he moved into a Delivery Specialist role in a Ford Dealership where he trained sales staff on vehicle technologies. With the knack for tech, Josh shortly became a Digital Marketing Manager for a 5 store automotive group, followed by a 4-year stint at one of the largest automotive website providers in the industry, where he worked with hundreds of dealers all around the country. Having racked up sufficient automotive “street cred”, Josh is a passionate musician outside of work who plays multiple instruments and enjoys spending time with his wife Amy, and his daughter Norah. He also enjoys hiking and (from time-to-time) coming out of “skateboarding retirement”.

With over a decade of automotive marketing experience, Cody’s “past life” as the marketing manager of a Toyota/Hyundai store boasted two key accomplishments. First, he built the department from scratch. Second, the efforts he had led would earn his store praise and distinction as one of the best digital stores in the NY region. Needless to say, with his breadth of experience and motivation, we’re glad to have Cody as part of the Wikimotive team.

Feeling that many communities are underserved by local businesses that fail to prioritize their digital presence, Cody is passionate about connecting dealer clients with their customers and considers SEO to be “the great equalizer.”

When he’s not focused on those goals, Cody loves to spend time with his family and cat, Buddy. He is an avid fan of both the New York Yankees and New England Patriots, loves movies and video games, and––quite impressively––operates a charity marathon that has raised over $50K for Save the Children since 2020.

Straight outta Knoxville (Go Vols!), Erin’s professional life was born of her degree in Marketing with a minor in International Business.

After 8 years of working in Finance, the housing market crisis played a major role in Erin’s decision to change lanes. Inspired by her natural proclivity for people (further honed during her college years as a bartender), Erin’s move into automotive came via her mother, who recommended her to a local store’s General Manager. Since then, she has served as the store’s BDR before spending nearly a decade as a business development/internet manager. During her career, she implemented five BDC departments (building two of them from the ground up) and ran the marketing for two different dealerships, earning the title “Lincoln Legend” across the Lincoln brand.

In her spare time, Erin enjoys life and live music with her boyfriend, is passionate about fitness and her cat (appropriately named Lincoln), and is a diehard player of various NY Times games such as Strands, Wordle, and Connections.

A key point of pride for 5’ tall Erin? Having once worked for Disney World and being informed that she was “too tall” to play Mickey Mouse.

Arriving at Wikimotive with over 11 years in the automotive space, Josh Bethel’s breadth of experience made him a perfect fit for our performance team. From Nissan to Toyota, Ford to Stellantis, Josh’s approach is one born of knowledge, experience, and familiarity. This is true not only of the various brands he has represented but also in the dealership roles he has filled–beginning with washing and photographing vehicles and leading to his overseeing of marketing operations. In the space between, he has also written his fair share of ROs and turned countless deals within finance departments, but he considers himself motivated by opportunities where he’s able to drive truly impactful results for the stores and groups whose interests he represents.

When not doing exactly that, Josh makes it a point to enjoy time with his family, to attend concerts and sporting events and is never one to turn down 18 holes of golf.

A veteran of the automotive industry, the richness of Scott’s tenure can be felt in the diversity of his contributions. Building one of the first BDC’s in the area, he empowered a highway Toyota store to rapidly increase their number of deals closed to 100 a month. Scott’s valued guidance would then position him as a consultant helping dealers across North America to design, staff, and promote BDC’s and digital marketing programs. He would go on to accept the role of Digital Marketing Manager for a dealer group touting 6 locations, 8 franchises, 2 collision centers and a car wash, helping the group to further increase their footprint. He then spent 5 years as part of an in-house dealer marketing team, managing all aspects of digital marketing for their 22 locations.

In joining the Wikimotive family, Scott looks forward to working with a wide variety of dealerships to help them reach new levels of success.

On weekends, Scott embraces his love of outdoor photography, traveling the many state parks and national wildlife reserves in the Delmarva peninsula in the company of his Aussie, Lily.