Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Twelve months ago, we were living in a very different world. And at that point, an evaluation of over 8,000 American car buyers revealed that the average car buyer: – Spends up to six months researching vehicles before making a purchase. – Performs 59% of that research online, with 46% of car buyers using multiple devices to do so – […]
A few weeks back, we talked about Google’s Broad Core Update which Google rolled out the first week of December. And just before that we had served up an introduction to Core Web Vitals, which were the focal point of Google’s previous update back in May. That said, new year, new game. Not only will those updates have laid the […]
The countdown is on: first Christmas, then New Years, and then we’ll say hello to 2021…all within the next two weeks. Between the craziness of the holidays, and a new year to come, you can bet that prospective car buyers and service customers will be looking you up. But is your GMB listing set up to tell them what they […]
The events of 2020 have slowed down a lot of things, and here in the SEO world, one of the most notable delays comes in terms of Google’s broad core updates (of which there are usually several every year). In 2020 however, we’re only NOW – in December – getting the 3rd core update since January, with the last one […]
Just a couple weeks ago, I was one of 70+ automotive marketing professionals invited to speak at the Automotive Analytics and Attribution Summit, and we had an awesome session on the growing importance of video content to dealerships like yours. But, after discussing the pros and cons of Facebook vs. YouTube as video posting platforms, a question arose. What about […]
When it comes to any of the topics that we cover here on “Just the Tip”, we can all gain important vantage points and valuable insights when we discard our professional roles and approach each topic from the perspective of the consumer. So put on your consumer hat, and imagine that you’re a car buyer, performing a search for the […]
Last week we just happened to revisit Aaron’s recent three-part series on the importance of User Experience. And then, this week, Google Webmasters announced that, as of May 2021, Core Web Vitals will become ranking signals as part of an update that will combine them with a number of existing UX-related signals. What are Core Web Vitals? Earlier this […]
Please join the entire Wikimotive family in congratulating Meaghan Farrell on her recent transition to our SEO team. Since coming onboard as a valued member of our Editorial Team, Meaghan found herself immediately interested in technical SEO, the analytics related to it, and the outside-the-box thinking it requires. “I am looking forward to learning and evolving with the constant changes […]
Wikimotive is proud to announce that Dave Estey will be stepping into a new role – that of ‘Director of SEO’. In this capacity, Dave looks forward to building systems that allow Wikimotive to provide even greater results for our clients, while introducing machine learning and automation to increase both our agility, and our responsiveness. “While one of the newest […]
On behalf of our entire team, please join us in congratulating Wikimotive’s very own Kelsea Filleul who has accepted a new role within our organization – that of ‘Managing Editor’. In her new position, Kelsea will manage our team of content writers, as well as our Editorial team, to ensure that our clients receive the highest-quality content, delivering optimal results. […]
In a recent study performed by Cox Automotive, it was determined that the average car buyer spends 13 hours and 55 minutes researching a vehicle purchase. And that 61% of that average time (equivalent to about 8.5 hours) is spent online. Today, that time is split between time spent on dealer sites like yours, OEM sites and 3rd party consumer […]
There’s a lot of territory to cover when it comes to your dealership’s social media activity. The problems are a-plenty, and we see them every day. The wrong kind of content. Inconsistency and infrequency of posting. Misreading your audience on one platform versus another, delivering the wrong message in turn, and not taking the correct steps to grow those audiences. […]
It’s officially been one year since we started this weekly series of SEO and Digital Marketing tips. And what a year it’s been. No seriously…is it 2021 yet? Not yet? Well, if you haven’t been watching all along, let’s circle back on what we’ve covered here on JTT since…well, since 2020 first starting going to sh*t. Jay: The Quarantine Months […]
Last week, we started talking about common Google Analytics problems affecting dealerships everywhere. And since I’m young, healthy and have a fast recovery time, guess what? Yup…we’re gonna do it again. Problem #1: Self Referrals in Your Reports What are “self referrals”? They’re what happens when your own website’s domain shows up on your site as referral traffic. This […]
Today, let’s talk about 3 simple, but critical implementation problems plaguing the Google Analytics profiles of dealerships all around the country, right now, and could be affecting you. Problem #1: Data Loss Generally speaking, your analytics sessions are your vitals. If you see that line hit 0 and stay there, we’re calling time of death. That’s why we need […]
So, you have a webpage that’s not indexed by Google…that’s a problem. So let’s troubleshoot that. Well, unless you have something more important to do. (Newsflash…you don’t) If Your Page Isn’t Currently Indexed One issue could be that you accidentally told Google not to index your site. How? Well, there are two ways this can happen. One is you have […]
Last week, we discussed the importance of Response Codes, and how they play a role in determining whether or not potential car buyers are getting what they need out of your dealership’s website. But what about Google’s ability to get what they need in order to deliver your site to those customers? Well, stay tuned, because we have “Just the […]
You’ve recently heard Kelsea and Jay talk about the important role content plays in achieving your SEO goals. Then, Aaron did the same thing in regard to user experience. And, yes, both are very important but none if it makes a difference if neither clients or Google can find it. So, let’s talk about content deliverability. If you’re doing it […]
When we talk about page speed, one of the key factors to having faster load times is the size of the page. Now, I’m not talking about width and height dimensions, I’m talking about data. The kilobytes, megabytes, or gigabytes of information being displayed. A great start to improving your site’s performance is to figure out what’s taking up the […]
Last time, we told you how page speed is super important to user experience, and in getting your dealership to rank higher in search results. Now, let’s explore three valuable tools that can help you assess your page speed and identify any red flags. Page Speed Insights Last week we introduced Google’s Page Speed Insights, one of the popular ways […]