Category: Facebook Marketing

New Bill Supports User Privacy On Facebook

New Bill Supports User Privacy On Facebook

A new bill proposed by New York and Illinois Democrats Eliot Engel and Jan Schakowsky will change the way employers use Facebook when searching for new employees. The bill is known as the “Social Networking Online Protection Act” or SNOPA and it addresses the growing practice of pre-employment Facebook screenings, intending to make the practice itself illegal. Many employers have […]

New Study Reveals More About How Millennials Use Facebook

New Study Reveals More About How Millennials Use Facebook

Millennials make up the core of the Facebook users, they are the people who are between the ages of 18-29 and have grown up in the age of social media. They have made social platforms like Facebook a daily part of their lives and will check in for everything from world news to what their friends are doing. So when […]

How To Develop A Strong Google Plus Strategy

How To Develop A Strong Google Plus Strategy

Google+ can be an excellent tool to round out your social (and search) strategy, but managing it along with all of your other social and SEO duties can be daunting. If you have a proper social strategy you’re probably also trying to keep up with Twitter, Facebook, Stumbleupon, and a slew of other social sites. So how to you keep […]

Study Shows Huge Social Media Impact For Automotive Sales And Service

Study Shows Huge Social Media Impact For Automotive Sales And Service

In a recent study done by Sociable Labs it was revealed that a very significant number of Automotive shoppers are making purchasing decisions based on social sharing. Apparently 1 in 4 shoppers who are active on Facebook have made a vehicle or service department purchase based on recommendations they saw in their news feed. This has confirmed what we’ve always […]

How To Use Photos On Facebook For A Sucessful Social Media Campaign

How To Use Photos On Facebook For A Sucessful Social Media Campaign

Facebook has changed quite a lot over the years but there is one thing that always remains the same. While certain Facebook Marketing strategies may shift and change the one thing that always gets people interested are stories on a timeline or news feed that are told with images. Recent statistics from Facebook suggest that posts which include a photo […]

Facebook Turns News Feed Stories Into Ads

Facebook Turns News Feed Stories Into Ads

On the heals of Tim’s big post about Google Plus I thought I’d highlight a small change in Facebook that might have huge implications. Facebook’s open graph allows interaction between your content or app by a user to be shared on that persons news feed and consequently exposed to all of their friends. Starting last week Facebook started allowing advertisers […]

New Study Suggests Facebook Pages Should Wait At Least 3 Hours Between Posts

New Study Suggests Facebook Pages Should Wait At Least 3 Hours Between Posts

Facebook page analytics company EdgeRank Checker has recently conducted a study of 30,000 posts on over 500 pages and they’ve come up with some interesting data. In the pages EdgeRank Checker analyzed they found that the average post will continue to receive likes and comments for around 3 hours after being published. This means that to maximize engagement and impressions […]

HD Televisions and How to Get the Most Out of Them

HD Televisions and How to Get the Most Out of Them

When it comes to TVs, I am far from educated. Just last week while shopping for a new one, I found myself standing in the TV aisle of Best Buy with a perplexed look on my face. No matter what quality TV you purchase, you will not be able to notice much of a difference unless you program it to […]

The History of Facebook Advertising [Infographic]

The History of Facebook Advertising [Infographic]

Originally posted on Masahable As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year. Facebook didn’t come out of the gate as a marketing-friendly product in 2004, and it has […]

NewFacebook Marketing – We Begin Again

Just When You Thought You’d Figured It Out… I’m not going to lie, I had fun sharing the 7 Ways to Kill the Newsticker story and playing to the massive crowd of those of you who HATE the “NewFacebook”. The truth is, I actually like it. And while I knew we had only seen a glimpse of the changes in […]

7 Ways to Kill the News Ticker on Facebook

7 Ways to Kill the News Ticker on Facebook

This homepage ticker is going to give me a migraine. It shows if you have chat open, and if you close chat, it takes residence above the ads and everything else. Seriously, that’s too distracting. The eye is naturally drawn to movement, and Facebook has already given me attention deficit hyperactivity disorder.

Do You Hate the New Facebook?

Do You Hate the New Facebook?

Complaints about Facebook’s changes to the site today defy measurement. Publicly visible status updates that complain appear to be going up as public status updates at least once every ten seconds. Comments on these posts are going up much faster than we can count. Plus we have no way to tally the number of complaining posts using the new privacy settings to limit visibility to friends. So is the technology […]

Facebook News Ticker Redesign Explained

Facebook News Ticker Redesign Explained

Facebook has redesigned the news feed (again!) and officially launched a ticker in the right-hand side of the screen. Users have been seeing both of these changes in beta test versions in recent weeks, but today they go live across the site. While the news feed and ticker at first seem like duplicates of one another, the latter looks like a skinnier version of the […]

Top 5 Facebook Marketing Mistakes Small Businesses Make

Top 5 Facebook Marketing Mistakes Small Businesses Make

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While automotive Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. “Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, […]

Will Facebook Subscribe Button Be Powerful Tool for Car Dealers?

Will Facebook Subscribe Button Be Powerful Tool for Car Dealers?

Facebook is doing something similar to that of Twitter and Google+ in the way they allow people to view others’ feeds. By introducing the subscribe button, Facebook is allowing users to follow people within their stream even if they are not friends. This is basically the way that Twitter has always been and is somewhat like what Google+ offers in allowing […]

The Next Social NEED REVEALED

The Next Social NEED REVEALED

Opportunities Begin with Problems When considering from where the next big media spike will occur one simply needs to look for a big glaring problem. For it is where problems are created that new opportunities emerge. It seems clear to me now that it is the growing paradox of social networking that will spawn the next genius multi-$ billion giant. […]

Facebook hits 1 TRILLION Page Views

  First reported by Fox News Facebook has officially hit 1 trillion page views, according to figures released for web traffic in June, Time magazine’s TechLand column reports. According to Time, those 870 million visitors are around 120 million greater than Facebook’s reported total number of registered users. The discrepancy may be due to non-Facebook members visiting the site from […]

The Perfect Circle – Not On Google +

The Perfect Circle – Not On Google +

Facebook announced updated privacy settings today and for the first time one might actually consider them impressive. I mean after years of menus and menus and more menus filled with menus of drop downs with menus…(you get the point) – they have simplified the process with privacy options right at the wall page level. Of course, I expect people will […]

Why Facebook ROI is Not Trackable…YET

Why Facebook ROI is Not Trackable…YET

When Marketing Invades Your Life via Games – The Facebook Inigma This video is 28 minutes long and will be the most worthwhile 28 minutes you’ve ever spent if you are trying to understand or explain why Automotive Facebook Marketing is an important part of a digital marketing campaign and why true tracking of ROI is not yet possible. This […]