Category: Facebook Marketing

New Study Reveals More About How Millennials Use Facebook

New Study Reveals More About How Millennials Use Facebook

Millennials make up the core of the Facebook users, they are the people who are between the ages of 18-29 and have grown up in the age of social media. They have made social platforms like Facebook a daily part of their lives and will check in for everything from world news to what their friends are doing. So when […]

Study Shows Huge Social Media Impact For Automotive Sales And Service

Study Shows Huge Social Media Impact For Automotive Sales And Service

In a recent study done by Sociable Labs it was revealed that a very significant number of Automotive shoppers are making purchasing decisions based on social sharing. Apparently 1 in 4 shoppers who are active on Facebook have made a vehicle or service department purchase based on recommendations they saw in their news feed. This has confirmed what we’ve always […]

How To Use Photos On Facebook For A Sucessful Social Media Campaign

How To Use Photos On Facebook For A Sucessful Social Media Campaign

Facebook has changed quite a lot over the years but there is one thing that always remains the same. While certain Facebook Marketing strategies may shift and change the one thing that always gets people interested are stories on a timeline or news feed that are told with images. Recent statistics from Facebook suggest that posts which include a photo […]

New Study Suggests Facebook Pages Should Wait At Least 3 Hours Between Posts

New Study Suggests Facebook Pages Should Wait At Least 3 Hours Between Posts

Facebook page analytics company EdgeRank Checker has recently conducted a study of 30,000 posts on over 500 pages and they’ve come up with some interesting data. In the pages EdgeRank Checker analyzed they found that the average post will continue to receive likes and comments for around 3 hours after being published. This means that to maximize engagement and impressions […]

The History of Facebook Advertising [Infographic]

The History of Facebook Advertising [Infographic]

Originally posted on Masahable As Facebook has grown from a collegiate social network to a site that gets action from 7.3% of the world’s population, it has also evolved into a marketing tool. One report estimated that advertisers will spend $4 billion on Facebook advertising this year. Facebook didn’t come out of the gate as a marketing-friendly product in 2004, and it has […]

7 Ways to Kill the News Ticker on Facebook

7 Ways to Kill the News Ticker on Facebook

This homepage ticker is going to give me a migraine. It shows if you have chat open, and if you close chat, it takes residence above the ads and everything else. Seriously, that’s too distracting. The eye is naturally drawn to movement, and Facebook has already given me attention deficit hyperactivity disorder.

Do You Hate the New Facebook?

Do You Hate the New Facebook?

Complaints about Facebook’s changes to the site today defy measurement. Publicly visible status updates that complain appear to be going up as public status updates at least once every ten seconds. Comments on these posts are going up much faster than we can count. Plus we have no way to tally the number of complaining posts using the new privacy settings to limit visibility to friends. So is the technology […]

Facebook News Ticker Redesign Explained

Facebook News Ticker Redesign Explained

Facebook has redesigned the news feed (again!) and officially launched a ticker in the right-hand side of the screen. Users have been seeing both of these changes in beta test versions in recent weeks, but today they go live across the site. While the news feed and ticker at first seem like duplicates of one another, the latter looks like a skinnier version of the […]

Top 5 Facebook Marketing Mistakes Small Businesses Make

Top 5 Facebook Marketing Mistakes Small Businesses Make

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While automotive Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. “Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, […]

Facebook hits 1 TRILLION Page Views

  First reported by Fox News Facebook has officially hit 1 trillion page views, according to figures released for web traffic in June, Time magazine’s TechLand column reports. According to Time, those 870 million visitors are around 120 million greater than Facebook’s reported total number of registered users. The discrepancy may be due to non-Facebook members visiting the site from […]

Facebook Fans: Are You Marketing to the Wrong People?

Facebook Fans: Are You Marketing to the Wrong People?

You’re Missing The Buyer! Facebook is an exciting medium. There are amazing success stories and equally amazing monumental failures. Everyone seems to know that they need to be “on Facebook,” but very few people seem to know why other than to say that it’s “where your consumers are” or “you’re missing out on free advertising” or “its the most exciting […]