Category: Social Media

Social Media is more than just likes and retweets, it can be a powerful tool for your business, here’s how.

Don’t Panic: Facebook’s 2014 Newsfeed Redesign is Subtle

Don’t Panic: Facebook’s 2014 Newsfeed Redesign is Subtle

Yet again, we are looking at new changes to the Facebook Newsfeed. This time last year, Facebook showed off a concept redesign and overhaul of its look to users. This time around, however, there won’t be too much of a noticeable difference. Yet with every change to social networks, especially Facebook, as a digital marketing company or Facebook user, you […]

3 Important Tips on Writing for the Web

3 Important Tips on Writing for the Web

As an editor, I often deal with new writers who have little to no experience writing outside of school essays, email, and social media updates. I get a lot of tightly-worded paragraphs and over-the-top word choices in many of the examples from these writers. It’s great to know they’ll take the job seriously enough to put in essay-quality effort, but […]

5 Ideas for Your New Business’s Facebook Page

5 Ideas for Your New Business’s Facebook Page

Starting a Facebook page for your business seems like a simple enough task, but if you want to take social media seriously, you’ll need to realize that it’s an investment. You won’t develop an audience overnight, and you’ll have to put a little cash down to expose your business to users; however, a small amount of your time and money […]

Why the Facebook Fraud Video is Not Completely Accurate

Why the Facebook Fraud Video is Not Completely Accurate

The Facebook Fraud video has gone viral. If you haven’t had the chance to see it for yourself, be sure to check it out: I have been asked my opinion on the topic and thought it would be best to share my opinions on the Facebook Fraud video through a blog post. As a person who supports Facebook Advertising and […]

3 Valuable Things I Learned About Automotive Social Media in 3 Days

3 Valuable Things I Learned About Automotive Social Media in 3 Days

Last week, I started working for Wikimotive as a social media rep. It’s my job to maintain a dealer’s social media presence by creating great content that gets users interacting, and maintain that interaction in order to build a connection. The automotive industry is new to me; my social media experience up to this point has been general content marketing, […]

Is Your Social Media Focused on the Right Numbers?

Is Your Social Media Focused on the Right Numbers?

I’ve been talking to a lot of people about social media, and I’ve come to realize that some people have lost sight of the real goal of social media marketing. That is to say, they have completely forgotten about the “marketing” part. Yes, the social part is important, and of course you want to grow your fan base across Facebook, […]

How Social Media Helps Small Business Grow (Infographic)

How Social Media Helps Small Business Grow (Infographic)

Social media isn’t just for established businesses. I want to be very clear about this because it is a misconception that I run into all the time. People start a social media page, and that big fat ZERO in the fans/followers/whatever spot just feels insurmountable. Small business owners need to understand that the zero IS surmountable, but more than that, […]

Social Media and the Christmas Break

Social Media and the Christmas Break

Today I’d like to write a little public service announcement to all of you social media marketers out there in the world. Christmas is nearly here, which of course you know, but a lot of people aren’t considering that the holiday falls in the middle of the week this year. That means that for a lot of people (maybe including […]

What Hurts Your Social Posts? Turns Out, Spelling Matters

What determines social media success? There are a lot of factors, and every single one is important. Of course we always talk about what kind of content your audience is expecting and the best ways to deliver that content across all platforms, but sometimes we have to delve a little deeper than that to succeed. That is why today we’re […]

History of a Hashtag (Infographic)

History of a Hashtag (Infographic)

Have you ever wondered where the noble hashtag came from? Those of you who weren’t born with a cell phone surgically grafted to your fore-limbs may remember when it was called the pound sign on the old-fashioned Graham Bell talkies. Then, the quiet and unassuming four lines were taken by the Internet and have now become the worldwide sign for […]

Stop Over Complicating Social Media and Start Targeting Your Audience

Stop Over Complicating Social Media and Start Targeting Your Audience

It seems like targeting your audience has been designated to SEO (Search Engine Optimization) only, by utilizing keywords and tags that target people within their area or those searching for their products.  In many instances businesses have unfortunately left target marketing to that part of Internet Marketing alone. Although SEO is important in its own right, your business can compound […]