Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Facebook doesn’t do that well in the mobile space, have you heard that one before? People are always complaining that the app is bad and that people just aren’t using Facebook when their on the go. Of course that’s ridiculous, Facebook is the most popular social media site in the world, but for some reason people have it in their […]
Remember when Facebook was on the cutting edge of social media, drawing in all of the kids and generally just being the cool place to be? You should, because it was only a few short years ago, but these days, the social network is entering its dotage. As we wrote about last week, Facebook is on the decline with teens. […]
Facebook has long been considered the dominant marketing platform as far as social media is concerned, but is that still true? Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the Facebook game, and now, they dominate the platform. Just […]
Traditionally, it has been hard to track the ROI of social media, but Facebook has been making things a lot more quantifiable. Advertisers have been doing research, and now we have some hard numbers to share with you, courtesy of the new report released by Nanigans. Let’s take a look at Facebook’s ROI and what it means for your social […]
Facebook has never been all that mature, but you could at least be sure you weren’t going to run into any little kids that you didn’t have at least a passing relationship too. In fact, for the most part, kids under 17 have been kept off the social network through a combination of parenting and Facebook policies. Those days are […]
At this point, everyone is in agreement that Facebook is a great marketing tool, but almost no one is in agreement on how to use it best. There are self-proclaimed gurus by the thousands, books and blog posts galore, and all manner of conflicting education on the subject, so how do you know what actually works? It can be tough, […]
Facebook’s Graph Search is still in its infancy, so we’ll likely be seeing a lot of updates over the next few months as it gets fully rolled out. This week, Facebook expanded Graph Search to include more results for search. Let’s take a look at what’s different and how it will affect your social media marketing.
Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to […]
Hashtags have been a goldmine on Twitter, this much we know for a fact. Tweets with hashtags do better than Tweets without, especially if the hashtag is something that is starting to trend at the moment. The success of the hashtag on Twitter (and to a lesser degree, Instagram) made everyone wonder when the tags would be making their Facebook […]
Facebook is a great way to grow your brand, and contests are a great way to grow your Facebook following, but we shied away from recommending them because the Facebook contest rules were pretty strict. You had to use a third-party app, and even then, they seemed to not really like when businesses ran them. This week, all that is […]
Facebook ads have been becoming more and more popular over the past few months. You don’t even have to take my word for it though, you can just login and take a look at your newsfeed. Sponsored posts and stories abound, and it’s only trending upwards. Even on Facebook, content is king, and that’s especially true for visual content. Ads […]
We always give Google guff about how mysterious their updates are, but Google doesn’t stand alone in the convoluted update realm. Facebook has been going toe to toe with the search juggernaut lately, updating their news feed at random and delivering content according to their mysterious EdgeRank. Now, we know roughly how EdgeRank works, just like we know roughly how […]
Over the course of this last year, Facebook has proven itself to be a viable advertising platform. They’ve increased the total adspace on users’ feeds and have also gotten better at targeting those ads with graph search. The only problem has been that Facebook’s ad creation center has been pretty weak. It was usable, but it was not intuitive or […]
Facebook advertising it’s a difficult field to navigate. People aren’t sure what to trust and what actually has any positive affect at all. Basically though, you can break it down into two categories: running ads for likes and running ads for sales. Running ads for likes is not worth it. People argue about the exact numbers, but the consensus is […]
Facebook is getting into the the account verification business this week. Now, you can currently verify your account on your own by giving a phone number, but this new verification is a little different. It’s essentially a copy of Twitters verification system, where popular public figures who may be impersonated are given a check mark to establish their credibility. Lets […]
Is Facebook too big to fail? Is there any move they could make that would truly push away the user-base at this point? On one hand, every social network before it has failed, but on the other, no other social network has ever been as large or as integrated into our everyday life as Facebook. It’s become a must have […]
In case you’ve been worried that Facebook doesn’t know enough about you, you can breathe easy. It turns out, the social network knows more about us all than we’ve previously suspected. The good news is that there doesn’t seem to be any big brother conspiracies going on, they’re just using all that data to market to us. The bad news […]
The hashtag has long been the domain of Twitter, but Facebook isn’t happy with the dominating social market-share they already possess, and they’re coming to eat Twitter’s lunch. The Social Network is rumored to be adding hashtags of their own to the site in the near future. We can already hear the joy emanating from search engine optimization consultants all over […]
Facebook is about to unleash it’s newest update, and now is the time for the savy small business SEO company to get into the game. SEO and social are fully intertwined now, and Facebook is so large that a Facebook overhall may as well be an SEO overhall. Check out the example of their new design after the break.
The hardest part about Marketing Using Facebook is, arguably, building a real and active following on the social network. It’s easy enough to find poor quality likes, or to pay for likes with Facebook ads, but getting quality likes organically can be a challenge.