Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns. If your business is looking to invest time and money into a new digital marketing strategy, in […]
One of the most common questions we get asked is “What is the best way to learn SEO?” There are a few obvious places to start, I would in particular recommend the Moz blog (especially the community posts), Matt Cutt’s Google Webmaster Help videos, and (of course) the Wikimotive blog we write here daily. If you really want to get […]
It’s time for another riveting installment of Google Webmaster Help Videos featuring the always friendly and rarely illuminating Matt Cutts. In this weeks episode of the popular Google series for webmasters and SEOs, Matt Answers the following question: Should I correct the grammar on comments to my WordPress blog? Should I not approve comments with poor grammar? Will approving comments […]
Today I want to talk to you about an interesting local SEO checklist I found this weekend. Sure, there are lots of them out there, but this one struck me for a couple reasons, and hard enough that I felt compelled to write about it. What makes it so special? First, check it out for yourself.
2014 is going to be one of the biggest years for small business digital marketing yet. I like to think of it like the music industry. Once upon a time, only people with huge studio backing could record and album, and only the most popular artists in the world could have their music distributed. Over the past ten years, the […]
When I was a younger man I used to dismiss statistics in the marketing world. It’s easy to have an arrogance when you are young, isn’t it? I would find myself resenting the experts and thinking that I knew best, even when I had very little to base that off of. As I grew older and more experienced in the […]
A lot of people wonder how long it takes to get a new site indexed and ranked, but people do not often consider the flip side. Namely, how do you keep an old site fresh in Google’s eyes. Of course, lots of old sites rank just fine. In fact, some old sites are low quality and still rank well through […]
Do you love search engine optimization? How about data? Maybe even surveys? If you answered yes to any of these questions, then you are in luck. This week, Moz has released the results of their 2014 SEO Industry Survey. The survey covers everything from search engine optimization and search engine marketing to social media and even average salaries. This year, […]
Sometimes it feels like Google is omnipotent, doesn’t it? With their huge percentage of the search engine share, they ARE omnipotent in a way. They scan the entire web, handing out rewards and brutal punishments alike, but they have always had a weakness: limited man power and an always imperfect algorithm. Sure, the algorithms get better every year, but the […]
Earlier this year I made some bold marketing predictions for 2014, and one of those was that Guest Posting would move from so so technique to absolutely terrible idea. Some of you called me crazy, some of you called me a visionary. All of you were right, but those of you who called me a visionary were especially right, which […]
Now that we’re firmly into 2014, it’s time to take a step back and reflect a bit. If you are anything like me, your December 2013 was a whirlwind of shopping, both online and in stores. I try hard to pay attention to how each store I buy from is run, as a digital marketer that’s just my nature. My […]
2014 is here, and I wanted to join in with the leagues of digital marketing writers offering their predictions for the new year. To give things a little perspective, I’m ranking my bold predictions using the Doritos Locos Tacos Boldness Index (Doritos Locos Tacos being known for their bold flavor). Bold Prediction 1: Google Analytics Data will move to 99% […]
How is your business page set up on Facebook? If you are like a lot of other businesses out there, you probably set up your page initially and haven’t paid much attention to the imagery you used since then. It’s kind of like the paintings in your own house, right? You see them all the time, day in and day […]
We share a lot of infographics here at Wikimotive, but the one we have today is one of our favorites ever. It’s not especially pretty, but infographics aren’t just about being flashy. In fact, that’s a big problem with a lot of the infographics I see these days. They use up all of their energy trying to be fancy and […]
If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down on exact match domains. No longer can someone trying to rank for dog toys simply buy “dogtoys.com” and enjoy front page results…or at least that’s what people are saying. I hear it from people all the time […]
I’ve written before about the benefits of using a plugin to boost your SEO on WordPress. It’s simply a game changer as far as SEO is concerned. It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of the first things we here at Wikimotive install when we’re […]
There’s an interesting development brewing in the world of SEO. Of course by this point you’ve heard about Authorship (that’s with a capital A thank you very much) and exactly what it means to Google, but it turns out it is going to go deeper than just slapping your name onto posts. Authorship is going to tie in with PageRank […]
Infographics are what’s hot on the streets for SEO these days…at least thats what the kids are all saying. In theory, they’re the perfect way to garner a lot of backlinks with very little effort. You take some of the data you already have, organize it in a halfway pleasing way (a lot of companies skip this step), publish it, […]
All of us in the SEO industry have always had the feeling that Matt Cutts took offense to spam on a personal level. Sure, he always comes across as a cool and level headed sort of guy, but you just know that deep down in his heart of hearts, there burns a not-so-secret hatred for all of the SEO spam […]
You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the business underneath the surface. Honestly, it’s a good way to illustrate the trade, because there is so much more to it than you see on the surface, but it’s also easy too get too caught […]