Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Duplicate content is bad, right? We’ve preached that here at Wikimotive for years now and pretty much every search engine optimization company in existence has been saying the same thing. Well, this week Matt Cutts has released a new video in the Google Webmaster series that addresses duplicate content in a new way, and it’s actually a pretty interesting take. According […]
Today I wanted to introduce a new feature here at Wikimotive. It may not stick, but we’re going to try it out. It’s called Speculation Saturday (yes, you have to capitalize it) and basically, we’re going to be talking about feelings we have about the industry. Some may be mired by cumbersome facts, others will be the result of pure […]
At this point, everyone understands that Google will penalize sites that are using spammy techniques. If you’re buying links, creating strange and unnatural link profiles, or gaming the system in other ways, you’ll get the mighty Google hammer brought down upon you. In most of these cases, it’s possible to reverse the damage. With a lot of hard work and […]
SEO is a game of increments. If you take any one technique to the extreme, you can ruin the effectiveness. Not just the effectiveness of that one technique either, but your entire campaign. You need to play it smart and move slowly, accepting that—while their are certain aspects of SEO you can move fast and loud on—the majority of quality […]
It seemed that Google had all but given up on keeping PageRank up to date. In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let’s take a look at how the […]
Anyone who has ever tried to make a site work understands how frustrating it can be to get it to function the same way across all releases of all browsers on all operating systems. These days, it’s even worse. Not only do you have to worry about all of the different ways a person can view your site on the […]
Have you ever heard of Nostradamus? He’s a crazy guy who wrote a bunch of super vague poems and know he gets credit for predicting all kinds of major world events. Was he clairvoyant? We have to say no, because if he was, he probably would have written something that’s actually useful, like the sports almanac from Back to the […]
There’s been a lot of talk recently about the keyword (not provided) ordeal that has been increasingly plaguing users of Google Analytics. Pretty much every single blog that talks about digital marketing (including this one) has had multiple articles about not provided and what it may mean. Of all the suggested workarounds, one of the more popular was to start […]
Today I want to share with you another list from the SEO GOAT, Matt Cutts. In a classic webmaster help video on Google’s channel, he tackles a very interesting question: “what are the top 5 mistakes that SEOs make?” If you read this blog every day, chances are you aren’t making these mistakes, but if you’re new to the SEO […]
Today we’re delving back into the dark and stormy world of Google AdWords. We’re predominantly an SEO company, so it pains us a bit to say it, but Google AdWords has it’s place in the digital marketing spectrum, and you should always be looking for that edge. Today, we have such an edge for you, in the form of an […]
It’s here, it’s finally here! After years of waiting, counting each and every link like a search engine optimization teetotaler, the chains of Google have been broken and we can finally spread our wings and link to our hearts content! Right? Right…? Well, not exactly.
We’ve talked about site speed is an important factor in SEO, and we’re going to reiterate it now. Are you ready? SITE SPEED IS IMPORTANT! Anyone who tells you otherwise is either selling you something you don’t need or just flat out wrong. Google and other search engines measure how fast you load, and if you’re slow, you won’t rank […]
We’ve written here a few times recently about the [not provided] epidemic at Google and what it means for SEO, but the hits just keep on coming. We’re still getting emails to this day asking what the not provided (I’m not writing the stupid brackets every time) means for SEO and digital marketing, and our default response has sort of […]
Commenting has been a big part of SEO for awhile now. That’s not to say it’s a good part (it’s not) but it’s very popular, far more popular than it should be. Anyone who has ever had the pleasure of running a blog has gotten comments along the lines of, “wow great content, I feel very enlightened by what you […]
Have you ever thought about submitting your blog to Alltop? If you’re doing SEO right, you have a blog, and more exposure for said blog can only ever be a good thing. Alltop is an “online magazine rack” that brings together blogs from all different fields. It aggregates all of these different blogs into categories and delivers them on one […]
WordPress is an incredibly versatile platform. These days, it’s for a lot more than just blogs, too. Many businesses run their entire sites on WordPress, and it’s a great idea for a lot of reasons. Namely, it’s customizable, easy to use, free to setup, and it’s pretty well loved by Google. All in all, WordPress is just naturally pretty great […]
Earlier this year we wrote about manual actions rolling out in Google’s Webmaster tools. Basically, these manual actions were notices that a website had been penalized, usually for SEO reasons, and alerted the administrator of the problem, as well as the steps needed to fix it. Since the introduction, it’s been pretty quiet, but this week Google rolled out a […]
Mobile is huge, we’ve talked about that a lot recently, but optimizing your site for mobile can be a correspondingly huge amount of work. You have to tweak all of your existing elements to make sure they display properly, and you have to check it across a variety of devices. The workaround for this has been to get a responsive […]
If you read this blog, than you know the name Matt Cutts. In fact, if you’re involved with SEO in any capacity, you should know the name Matt Cutts. Here at Wikimotive, there used to be this one guy who didn’t know Matt Cutts. He doesn’t work here anymore. The fact is that he’s one of (if not THE) most influential […]
In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good SEO company can stretch one […]