Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Going green is the trend right now, but being environmentally friendly isn’t the only way that you can go organic. You’re presented with another organic choice every day when you use Google. The top two results represent that corporate choice, the paid listings. The rest of the results are the great wild beyond, also known as the organic listings. For […]
Instagram is a great way to take interesting pictures for your business, and we’ve covered it’s usefulness before. That utility has only grown in recent weeks with the introduction of short videos to the app. Now, you can take pictures and videos and apply stylish filters all within the same program. There has always been a problem with the social […]
Downtime is a dirty word amongst a lot of webmasters. Any time your site is down, that’s time you’re not getting new visitors, not making new sales, and not collecting new leads. Occasionally, though, downtime is a necessary evil. Things need to be updated and tweaked and mistakes happen. While downtime is always bad for your following, is it just […]
We’ve written time and time again about Matt Cutts on this blog, and with good reason. He is the de facto leader of Google’s SEO program, and the company’s face (and mouth) on all SEO related issues. Usually all we get from him are the weekly webmaster help videos, which are pretty good, but not quite enough for those of […]
We have covered how important landing pages are time and time again. If you’re involved in any sort of website marketing, you know the power of landing pages, and how simple tweaks can make the different between conversion and abandonment. These same landing page techniques can also be applied to your online store to prevent people from abandoning not just […]
If we have said it once, we’ve said it a million times: SEO is constantly changing. It was just last year that you could get to the front page of Google by using tricks like exact match domains and footer links. Now, in 2013, those same techniques will not only fail, they will actually get you penalized. If you want […]
The 4th of July is a time to celebrate our freedom as a country. We have cookouts, we drink beers, we set off fireworks, and we spend time with our loved ones. It’s usually one of my favorite days of the year, but so far, 2013 hasn’t given us a lot of freedom to celebrate. It’s been a strange time […]
When it comes to citing sources in your web content, there has always been a few different schools of thought. Some people meticulously cite every quote and source in proper MLA format like they are trying to get an A in English Comp 101. Some people throw in a quick link somewhere in the article and call it a day. […]
Late in June, Google announced that we were going to see a slow moving update across all of their networks (domestic and international.) We’ve been monitoring changes, and since the end of the month we’ve seen one major trend emerge among the ever shifting search results. It appears as though partially matched domains are losing much of their luster. Let’s […]
If you are doing SEO properly, then you are monitoring where your traffic is coming from. You are always tweaking this or that to ensure your reach is as wide as possible. In your research, have you ever noticed traffic coming in from other countries? A lot of people notice that international traffic, think “huh, that’s neat,” and move on […]
The most important step in any strategy is the first one. There is always inertia involved when you begin something. It’s the inertia of “why bother?” and “I’ll just watch TV instead.” If you can get past this first step and just keep moving forward day after day, you WILL have success eventually, that’s just how it works. The real […]
What kind of anchor text are you using for your SEO? I was surprised to learn recently that many people are still using only exact match anchor text as part of their strategy. Since the latest round of Panda and Penguin updates, using exact match SEO will get you hammered by Google, so it’s time to move on. I’ve found […]
Google has been testing what they call their “Local Carousel” for the past couple months, and today it is officially going live. It’s the same top of page scroller you’ve been seeing on tablets for the past year, but now it’s on your browser for your local related searches. Lets take a look at what it is and what it […]
Have you ever heard of DuckDuckGo.com? It’s a search engine service that was built around the idea of privacy first. They don’t log your IP, they don’t track cookies, and they definitely don’t pull Google’s over-your-shoulder search suggestion antics. This brand of privacy-first web search has become very popular over the past week, and as more about the NSA scandal […]
Do you currently use any stock photos or imagery on any of your sites? For most companies, it’s a hard thing to avoid. The reality is that you’re going to need images, and you’re not always going to have the time or the money to hire a professional photographer or designer to create them for you. We get a lot […]
Just writing your content is not enough, you need to design it from the ground up to be as shareable as possible. Having your content spread across the web is a pivotal part of any search engine optimization strategy, and here are the 5 key factors to make that happen:
How does your mobile site look? If you haven’t been paying much attention to it in the past, now is the time to get to it. With its newest round of updates, Google is specifically focusing on mobile sites, so you better make sure your low cost SEO services include some sort of functional mobile presence. It doesn’t need to be pretty, […]
It’s that time of month again, where we gather round and check out what search engines are doing well (Google) and which continue to die a slow, agonizing death punctuated only by the mournful cry of “you’ve got mail” (AOL). There aren’t a lot of surprises this month, but your SEO company will be interested in the continued trends, both upwards and […]
We do a lot of writing here at Wikimotive, and if you’re doing your digital marketing job correctly, so do you. Content generation is THE SEO technique of choice in 2013, and all signs point to quality content being the most important metric moving forward as well. This means writing. Lots of writing. For all that writing to realize its […]
Google, never content to rest on their laurels, is going back to AdWords to give it another boost. This time they’re trying to spruce up the ads themselves with the introduction of images into their paid results. When it comes to advertising, images are always a huge boon, so this is sure to have an affect on SEM and SEO moving forwards.