Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
One of the most common questions we get asked is “What is the best way to learn SEO?” There are a few obvious places to start, I would in particular recommend the Moz blog (especially the community posts), Matt Cutt’s Google Webmaster Help videos, and (of course) the Wikimotive blog we write here daily. If you really want to get […]
We have spoken of YouTube videos on this blog a few times in the past week, and today will be another link in the chain. Google is really focusing on their video platform these days, and it’s clear they want to drive more advertisers (and more advertiser dollars) there. They’ve expanded the offering, changed the comments to Google+ where people […]
Do you love search engine optimization? How about data? Maybe even surveys? If you answered yes to any of these questions, then you are in luck. This week, Moz has released the results of their 2014 SEO Industry Survey. The survey covers everything from search engine optimization and search engine marketing to social media and even average salaries. This year, […]
Earlier this year I made some bold marketing predictions for 2014, and one of those was that Guest Posting would move from so so technique to absolutely terrible idea. Some of you called me crazy, some of you called me a visionary. All of you were right, but those of you who called me a visionary were especially right, which […]
Everyone advocates having special messages for the holidays. Heck, we even suggest it here at Wikimotive. The key though, as with most things in life, is knowing when and where to draw the line. Martin Luther King Jr. Day is a celebrated and much loved holiday in the USA, but the spirit of the day doesn’t lend itself to […]
Twitter is one of the most popular social networks in the world, and now Twitter co-founder Biz Stone is trying to make lightning strike twice. Mr. Stone left the Twitter corporation a little while back, and he’s been working on a new top secret social project. There wasn’t a lot of news about his work, but now he’s finished and […]
2014 is here, and I wanted to join in with the leagues of digital marketing writers offering their predictions for the new year. To give things a little perspective, I’m ranking my bold predictions using the Doritos Locos Tacos Boldness Index (Doritos Locos Tacos being known for their bold flavor). Bold Prediction 1: Google Analytics Data will move to 99% […]
So, this past week I have been asked by a lot of people who Rap Genius is and why they’re suddenly showing up all over the traditional digital marketing news sites. They’ve been written about quite a few times now, but I thought I would take the time to give you all the simple explanation as to who Rap Genius […]
If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down on exact match domains. No longer can someone trying to rank for dog toys simply buy “dogtoys.com” and enjoy front page results…or at least that’s what people are saying. I hear it from people all the time […]
Today I wanted to introduce a new feature here at Wikimotive. It may not stick, but we’re going to try it out. It’s called Speculation Saturday (yes, you have to capitalize it) and basically, we’re going to be talking about feelings we have about the industry. Some may be mired by cumbersome facts, others will be the result of pure […]
Today we have another interesting bit of content news from the immortal Matt Cutts (may Google bless his name). In the latest installment of the Google Webmaster Video series, Matt talks about content stitching. If you’ve never heard of that, don’t worry, because you’ve definitely seen it. Content stitching is the practice of taking snippets of content from other websites […]
Pinterest is a strange egg, there’s no doubt about it. I know a lot of businesses who are tearing their hair out trying to understand how certain brands are killing it making a profit on the social pinning site where all you do is virtually stick virtual images on virtual boards. To these people I say that you don’t have […]
LinkedIn has been in a strange position for awhile now. They’re trying to be the Facebook of the professional world, but they’ve been constantly stymied by the fact that Facebook is also trying to be the Facebook of the professional world. Luckily for LinkedIn, they managed to firmly entrench themselves in the professional profile niche, and Facebook has had no […]
Commenting has been a big part of SEO for awhile now. That’s not to say it’s a good part (it’s not) but it’s very popular, far more popular than it should be. Anyone who has ever had the pleasure of running a blog has gotten comments along the lines of, “wow great content, I feel very enlightened by what you […]
Earlier this year we wrote about manual actions rolling out in Google’s Webmaster tools. Basically, these manual actions were notices that a website had been penalized, usually for SEO reasons, and alerted the administrator of the problem, as well as the steps needed to fix it. Since the introduction, it’s been pretty quiet, but this week Google rolled out a […]
They say that everyone has a book somewhere inside them, and no, they aren’t talking about crazy nights at the library with your frat. A better way to put it is that everyone has something to share with the world. In some cases, it’s a detective crime thriller or a post-apocalyptic science fiction story. Those are great, but they aren’t […]
Once upon a time, writers were a rare breed, seldom seen by the world at large. They sat in their basements, scribbling mad words by candlelight and muttering to themselves about deadlines. They’d turn their advances into golden Irish spirits and use that strange fuel to power through the endings of their crazed manifestos. Unfortunately, that kind of behavior is […]
SEO isn’t a religion, but it’s definitely pretty close. You have to dedicate yourself to it to succeed, you have leaders and idols, and you have a mysterious entity that deals out rewards and punishments due to only their own strange whims (that’s a shot at Google, not God…don’t write me). Much like religion, SEO has written rules and unwritten […]
Comments on blogs are a strange beast. On the one hand, comments mean your blog is sparking a conversation, which is one of the major goals of most blogs and can help with SEO. On the other hand, if you’ve ever read the comment section of most blogs on the internet, they can be absolutely disgusting places. How do you […]
People are quite sure how to feel about guest blogging. Some people swear by it, claiming it’s the only new way to build links that have value. Others see it as just another way to scam the system that will eventually be penalized. It’s been hard to get a read on guest blogging, but today, Matt Cutts is coming out […]