Author: Daniel Hinds

Is Page Speed More Important on Mobile?

Is Page Speed More Important on Mobile?

Mobile is a strange beast, isn’t it? All of a sudden, developers have to plan on people using these tiny little devices all of the time. It makes sites display differently, it serves up different results in search, and it’s just another complicated layer over the top of the whole thing that you have to consider. The latest theory is […]

An Authorship FAQ from Google

An Authorship FAQ from Google

Google Authorship is quickly becoming one of the most talked about aspects of SEO. The rel=”author” tag lets you attach your name and Google+ profile to the content you create on the web, giving you a picture in a rich snippet and a general air of authority in SERPs. We have the guide to setting up Google Authorship right here, […]

The Hot New SEO Spam for 2013

The Hot New SEO Spam for 2013

  Is there anything better than a nice breakfast of crispy hot spam? Oh…what’s that you say? Pretty much anything? Well, guess what buttercup…Google feels the same way, but people keep trying to serve up spam all the same. One technique is hammered and gets you penalized, and the army of  spammers (the ones who give SEO a bad name […]

Elements of an Search Engine Optimized Page in 2013

Elements of an Search Engine Optimized Page in 2013

What makes a perfectly search engine optimized page in 2013? The first thing you should know is that it’s different than what made a good page in 2012. Google’s algorithms are only gaining momentum year after year, and we’re seeing larger changes come faster than ever before. If you want to succeed moving forward, it’s not enough to rest on […]

Facebook Releases Advertising HUB for your Business’s Social Media

Facebook Releases Advertising HUB for your Business’s Social Media

Over the course of this last year, Facebook has proven itself to be a viable advertising platform. They’ve increased the total adspace on users’ feeds and have also gotten better at targeting those ads with graph search. The only problem has been that Facebook’s ad creation center has been pretty weak. It was usable, but it was not intuitive or […]

Zombies! Zombies Everywhere!

Zombies! Zombies Everywhere!

We know that search engine optimization moves pretty fast, and it definitely moves faster than zombies. To be clear, I’m talking about the traditional Romero Night of the Living Dead zombies here, not those sprinters from newer movies (so unrealistic!) Still, every day, more and more people are letting themselves get turned into SEO zombies, overtaken by old techniques and […]

Google Accounts for 25% of Internet Traffic

Google Accounts for 25% of Internet Traffic

When it comes to search, everyone knows that Google is king. They just dominate the game in every way, with other companies like Bing and Yahoo scrambling to pick up the scraps. Well, it turns out that Google is dominating more than just search. A newly published study is showing that Google is involved with over twenty-five percent of ALL […]

Where Do We Share? (Infographic)

Where Do We Share? (Infographic)

No one likes beating a dead horse. There’s no joy in it, no glory in whaling away on some poor equine. You don’t like it, the people around you don’t like it, the horse (being dead) is indifferent, but you can be sure his horse-ghost is horse-frowning in horse-heaven. Still, sometimes it needs to be done, so I’ll say it […]

Watch Your Language: Cryptomnesia

Watch Your Language: Cryptomnesia

Cryptomnesia has been on my mind a lot lately. In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain interprets it as something new […]

Freedom and the 4th

The 4th of July is a time to celebrate our freedom as a country. We have cookouts, we drink beers, we set off fireworks, and we spend time with our loved ones. It’s usually one of my favorite days of the year, but so far, 2013 hasn’t given us a lot of freedom to celebrate. It’s been a strange time […]

6 Anchor Text Alternatives

6 Anchor Text Alternatives

What kind of anchor text are you using for your SEO? I was surprised to learn recently that many people are still using only exact match anchor text as part of their strategy. Since the latest round of Panda and Penguin updates, using exact match SEO will get you hammered by Google, so it’s time to move on. I’ve found […]

Watch Your Language: The Science of Simple

Watch Your Language: The Science of Simple

Today I want to talk about a writing gimmick that I think we’ve all been guilty of at one time or another: using complex words to try and sound a little more intelligent. It’s a tempting thing to do, isn’t it? You sit there, reading over your simple prose, and your thoughts turn to the performance enhancing drug of the […]