Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Knowing where to spend when it comes to your dealership’s marketing budget can be a real challenge. As a general rule of thumb, though, when you’re mapping out your budget, thinking about adding more funds to the budget or considering making cuts, it’s essential to look at both paid (SEM) and organic (SEO) marketing and to never put all your […]
Having just come back from Digital Dealer 2024, there are a lot of things on my mind in terms of automotive SEO. I had some great conversations with both digital marketing vendors and dealers themselves while at the show and found there to be numerous overlaps in what everyone is talking about right now. So, I’ve decided to put together […]
Last month, I discussed the importance of using multiple tools when gauging the success of your automotive SEO efforts. Simply looking at a graph on Google Analytics won’t tell you much; in fact, doing so can be misleading. This is because Google Analytics lumps traffic in buckets without a quick and easy way to see the “why” behind each visitor. […]
Do you think you’re effectively measuring the impact of your SEO? If your answer is “Yes, I have Google Analytics,” then you may want to listen up. Measuring SEO growth accurately and meaningfully actually requires a set of tools, not just one. So, if you’re relying solely on Google Analytics to measure your automotive SEO, it’s likely time to reevaluate. […]
Over the last month, we’ve seen a number of announcements and changes being made in the world of automotive SEO, from Google switch-ups to artificial intelligence moving further into search to Google Business Profile (GBP) scams. Some of these won’t have much of an impact on dealers, while others certainly will. So, here’s everything you need to know after this whirlwind […]
With car sales trending up and a projected economic recovery on its way, now is the time to strike and increase your market share. Want to know more about why you should start making moves and what moves you should be making? Keep reading. Why Now Is the Time to Strike So, what makes now the time to strike? There […]
Google has changed the game yet again. No, there wasn’t another algorithm update, not yet, at least. However, a major change has been made to search engine results pages (SERPs). You may have seen it, you may have used it, and you may have grown to fear it: AI Overviews, formally known as SGE (Search Generative Experience). This new SERP […]
If you only look at how your dealership ranks within your city, you’re likely missing out on tons of leads. One of the most important pieces to an automotive SEO strategy is measuring and improving rankings over distance. You may hold the #1 spot for those important “Ford dealership” and “used Ford dealership” keywords when searching from your store’s location, […]
I’ve said it before, and I’ll say it again: SEO (search engine optimization) is constantly changing. And while it is an essential piece of a dealership’s marketing strategy, not everyone has time to keep up with the constant change. For me, though? Well, that’s my job. So, in an effort to keep everyone on the same page, I’ve put together […]
The world of auto dealership marketing often surrounds the search engine results page (SERP). This is inevitable as most people looking to purchase a car will perform some kind of Google search. However, the SERP is an intricate thing with many pieces to consider. In our recent video, What You Don’t Know About Search, Zach Billings, VP of Performance and […]
If you’ve noticed a big change in your rankings for model-related keywords over the last few months, this one goes out to you. As we all know, Google is constantly changing. While these changes often make the search experience better for users, they can be a pain for those of us chasing that number one spot on the search engine […]
We’ve all felt it: That heavy blow to the chest when you look at your Google Analytics and see data signifying a decrease in your website’s organic traffic. This is especially disappointing when you’ve put extra effort into your SEO strategy. Maybe you’ve been doing in-depth keyword research and crafting a content strategy around your findings. Maybe you’ve been mapping […]
It is very possible that you are looking at an inflated version of your website’s traffic without even realizing it. And I’m not talking about Google Analytics 4 nuances or data filters. I’m talking about how the keywords you or your vendor are targeting may be giving you a false sense of growth. This is because not all traffic is […]
The month of December brought an end to the GBP DIY video series. But the good news is that the month also brought a ton of interesting and important topics to the table. Josh went over some of the best practices for reputation and reviews management, how to manage your Q&A section, and the ways you can set your dealership […]
Last month, Josh covered a number of Google Business Profile (GBP) basics, from how to log into your account to how to get verified. This month, he dove even further into the deep end to teach you how to really get the most out of this tool. If you missed any of the episodes, don’t fret. I’ve got you covered […]
It has been an exciting few weeks for us here at Wikimotive. We launched an all-new video series featuring Support & Special Projects Manager Josh Billings. In the series, Josh takes us through the various pieces that go into successfully managing your Google Business Profile (GBP). This month, he covered what GBP is, why it’s important, how to manage a […]
We all know keywords are important. To meaningfully appear in Google’s search results, you need to focus your site’s content on the topics and search queries that are valuable to your business and potential customers. But finding the right keywords goes well beyond looking at the search volume and ranking difficulty statistics associated with the topics for which you want […]
Dave has officially wrapped up a successful second series of SEO Climb. This month, like the rest, he covered some hot topics like whether or not you should hire an outside SEO (search engine optimization) provider, how ChatGPT and other AI tools impact SEO, the best ways to perform keyword research, and whether you should continue optimizing for keywords for […]
Google’s algorithm updates, big SEO (search engine optimization) uh-ohs, performance analysis, and the timelessness–or lack thereof–of SEO. These are all topics Dave covered in the August episodes of SEO Climb, and you won’t want to miss out on any of this information. If you did happen to miss an episode or two, though, you’re in luck because I put together […]
Due to popular demand, SEO Climb with Dave Estey is back. In series one, Dave talked about everything from what SEO (search engine optimization) is to how you can identify your online competitors. Now, back for a second series, he is getting more in-depth and going over more important SEO topics. In July, he touched on how much time you […]