Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Downtime is a dirty word amongst a lot of webmasters. Any time your site is down, that’s time you’re not getting new visitors, not making new sales, and not collecting new leads. Occasionally, though, downtime is a necessary evil. Things need to be updated and tweaked and mistakes happen. While downtime is always bad for your following, is it just […]
We’ve written time and time again about Matt Cutts on this blog, and with good reason. He is the de facto leader of Google’s SEO program, and the company’s face (and mouth) on all SEO related issues. Usually all we get from him are the weekly webmaster help videos, which are pretty good, but not quite enough for those of […]
As we wrote about just last week, social media is one of the most important ranking factors in all of SEO. You need to create interesting content and then you need to syndicate that content across all of your social networks, creating a web of followers that boosts your overall brand. This is easy if you’re in certain verticals, like […]
Cryptomnesia has been on my mind a lot lately. In the course of reading dozens of marketing blog and writing hundreds of marketing words every day, it’s definitely a looming threat to myself, and everyone else in the industry. Cryptomnesia occurs when you remember something you’ve read or seen in the past, but your brain interprets it as something new […]
We have covered how important landing pages are time and time again. If you’re involved in any sort of website marketing, you know the power of landing pages, and how simple tweaks can make the different between conversion and abandonment. These same landing page techniques can also be applied to your online store to prevent people from abandoning not just […]
If we have said it once, we’ve said it a million times: SEO is constantly changing. It was just last year that you could get to the front page of Google by using tricks like exact match domains and footer links. Now, in 2013, those same techniques will not only fail, they will actually get you penalized. If you want […]
The 4th of July is a time to celebrate our freedom as a country. We have cookouts, we drink beers, we set off fireworks, and we spend time with our loved ones. It’s usually one of my favorite days of the year, but so far, 2013 hasn’t given us a lot of freedom to celebrate. It’s been a strange time […]
When it comes to citing sources in your web content, there has always been a few different schools of thought. Some people meticulously cite every quote and source in proper MLA format like they are trying to get an A in English Comp 101. Some people throw in a quick link somewhere in the article and call it a day. […]
Late in June, Google announced that we were going to see a slow moving update across all of their networks (domestic and international.) We’ve been monitoring changes, and since the end of the month we’ve seen one major trend emerge among the ever shifting search results. It appears as though partially matched domains are losing much of their luster. Let’s […]
If you are doing SEO properly, then you are monitoring where your traffic is coming from. You are always tweaking this or that to ensure your reach is as wide as possible. In your research, have you ever noticed traffic coming in from other countries? A lot of people notice that international traffic, think “huh, that’s neat,” and move on […]
The most important step in any strategy is the first one. There is always inertia involved when you begin something. It’s the inertia of “why bother?” and “I’ll just watch TV instead.” If you can get past this first step and just keep moving forward day after day, you WILL have success eventually, that’s just how it works. The real […]
Why I’m a Mazda Mom I’m a new mom. In case you don’t know many new moms, let me tell you that new-mom status comes with a new-found obsession: safety. Prior to having a baby, I can assure you I had never been the type to actually mail in the “just-in-case” recall postcards. Now I have them in the mail […]
Should You Choose the 2024 Sierra 2500 HD Denali or AT4? The powerful Sierra 2500 HD has been updated for 2024, taking this model to new heights of luxury and capability. However, if you are shopping for a three-quarter-ton GMC truck for sale, you now have a very important question to ask yourself––should you choose the opulent Denali or the […]
Instagram has been making moves recently, growing their user base to over 130 million monthly users and adding a micro-video function (sorry Vine). Despite all this user adoption, it’s still being ignored by a lot of social media marketers. If you fall into this category and want a little inspiration, we’ve got the top five accounts on Instagram for you […]
Building the perfect landing page is sort of like Baseball, it’s part art, part science, and a whole lot of sweat. Most companies never get it exactly right, and that’s the way it should be. Your landing pages should be constantly growing and evolving, being tested and tried and reformulated to succeed in the moment. Much like SEO, there are […]
What kind of anchor text are you using for your SEO? I was surprised to learn recently that many people are still using only exact match anchor text as part of their strategy. Since the latest round of Panda and Penguin updates, using exact match SEO will get you hammered by Google, so it’s time to move on. I’ve found […]
Today I want to talk about a writing gimmick that I think we’ve all been guilty of at one time or another: using complex words to try and sound a little more intelligent. It’s a tempting thing to do, isn’t it? You sit there, reading over your simple prose, and your thoughts turn to the performance enhancing drug of the […]
It was just a few weeks ago that we were writing about Vine and all of the interesting uses it may have. Here we are, less than a month later, and we’re writing again to tell you that the social video site may be heading to an early grave. Instagram has just released a flash video service similar to Vine’s, […]
Google has been testing what they call their “Local Carousel” for the past couple months, and today it is officially going live. It’s the same top of page scroller you’ve been seeing on tablets for the past year, but now it’s on your browser for your local related searches. Lets take a look at what it is and what it […]
Have you ever heard of DuckDuckGo.com? It’s a search engine service that was built around the idea of privacy first. They don’t log your IP, they don’t track cookies, and they definitely don’t pull Google’s over-your-shoulder search suggestion antics. This brand of privacy-first web search has become very popular over the past week, and as more about the NSA scandal […]