Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
So, today we’re going to talk about Fiverr. Recently, I’ve been seeing a lot of articles popping up that list different ways to build links and boost your SEO using the service. In case you don’t know, Fiverr is elance for stupid people a site where people offer services (known as gigs) and they all cost five dollars. Now, these services can […]
So you’ve just created a new blog. It’s an exciting feeling isn’t it? To me, a new blog looks like opportunity. You have the ability to reach people like humans have never had before. With just a few keystrokes, you can make your thoughts and feelings heard by the world. The hard part is making sure that the world is […]
Yesterday we talked a little about Google PageRank, and that got us wondering, when was the last time that it had actually been updated? Historically, it’s been updated every few months, but as Matt Cutts said yesterday, Google is going to be updating it less and less. It turns out, we are already in the middle of an historic PageRank […]
We wrote just the other day that PageRank was still one of the top factors when it comes to search engine rankings, but now Google is trying to back off from that idea a bit. In the latest Google Webmaster Help video, Matt Cutts discusses PageRank and his take is that it’s just not that important anymore. Currently, it’s only […]
Penguin has made a surprise resurgence with the 2.1 update, and it has SEOs scrambling. Not necessarily because it hit them though; it’s more the fact that it was a surprise and it’s been hard to track exactly what the fallout has been. Who was hit by the mighty penalizing hammer of Google? Who received a nice little ranking boost? […]
Since Instagram was purchased by Facebook for roughly a kajillion dollars, people have been wondering when we would see a direct means of monetization on the social networking site. It seemed like it would never happen, but the day has finally arrived. Guns are coming to paradise.
If you had to guess, which search result on Google’s first page would give you the most bang for your buck as far as ad clicks go? The conventional wisdom would be to say the higher the result, the better your ad clicks will be, but a new study is showing us that conventional wisdom isn’t always as accurate as […]
In today’s digital marketing world, content is king, but not everyone has the time to be creating content (or so they claim). As a result, they turn to plagiarizing content from other sources on the web to fulfill their own site’s content needs. Not only is this immoral and just a lousy thing to do, it’s also ultimately bad for […]
We’ve grown accustomed to Google updating parts of their algorithms they use for search. So far in 2013, we’ve seen tweaks to Penguin and Panda that have affected massive parts of the population…but we haven’t seen anything yet. Now, Google is rolling out Hummingbird, which represents a much larger change. The easiest way to think of it is that Penguin […]
Even if you don’t consider yourself a technical person, you need to know how to use Google Analytics. It’s simply one of the best free ways to get an overview of your web presence and how your site is performing overall. If you’re able to look at your Google Analytics and understand exactly what is being said, you’re ahead of […]
The general rule of thumb is that more content is better than less content, but for a lot of people, the average blog post is 300-500 words and 500 is given the “more content” designation. It turns out, we may be being a bit generous. Based on a recent study by the excellent Neil Patel, the most successful content isn’t […]
Evergreen content is content that is always useful. In the digital marketing world, it’s not uncommon for even great advice to be outdated after a few months. Heck, with SEO and social media, it’s not unheard of that good advice is outdated in just a couple weeks. If you don’t want all of your content to become obsolete (even though […]
A few months ago we talked about the benefits of Reddit. Reddit isn’t a great place to market (not in any kind of organized way, anyway) but it is a great place to come together and talk to your peers. In our original article, we talked about the benefits of the SEO Subreddit, /r/SEO. Today, we want to share another […]
In the latest edition of Google’s Webmaster Help Videos, Matt Cutts tackles the question “can nofollow links hurt my website?” We’ll get to his answer, but first, I want to talk a little bit about what nofollow links actually are and how they fit into an SEO strategy.
If you’re one of the thousands that reads the Wikimotive blog each and every day of the week, we want to thank you. It’s great having you here and I’m sure you’re one heck of a guy or girl. You’re probably a stand-up person and an asset to your community. I mean, you’re interested in marketing news, and I like […]
Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material published all over the web. We get emails all the time from people, intelligent people, who want to get into the game but don’t know where to start. They see the volume and the quality […]
There seems to be a new epidemic going around peoples’ Google Webmaster Tools: the thin content warning. It’s not an especially surprising trend. Content is the new sheriff in town, so everyone is rushing to get as much of it as they possibly can. The problem is that they aren’t thinking about what “content” really means. It isn’t about populating […]
Social media marketing is a thriving field, but it differs from other fields in that there is no formal education required. Anyone and their mother can build a website and claim to be a social media expert, and they do (and so do their mums.) The trick is learning how to shuck all those fishy clams quickly in order to […]
Love is a fickle thing. One day you’re hot then your cold, you’re yes then you’re no, you’re in then you’re out, you know what I’m saying? And that’s just love with another person. When you’re talking about love with Google, the most fickle mistress of all, it can be a real roller coaster. How do you make the big […]
Mobile is a strange beast, isn’t it? All of a sudden, developers have to plan on people using these tiny little devices all of the time. It makes sites display differently, it serves up different results in search, and it’s just another complicated layer over the top of the whole thing that you have to consider. The latest theory is […]