Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
What are the most important factors to look at when you’re trying to rank? Well, Google won’t tell us exactly what’s important, but we can look as some correlation and determine what seems to be the most important. Of course, correlation does not equal causation, but if you look at what the top ranking pages all have in common, you […]
Every couple of years, the digital marketing giant Moz conducts an SEO survey. Essentially, they ask over 100 top industry professionals to give their input on which factors they think are most important. We’ve addressed the 2013 list briefly in the past, but today, they have finally released the full version. It’s full of a lot of interesting stuff, and […]
There are a lot of ways to convert your customers. You can use great landing pages, you can use stellar design, you can use deals or coupon codes, but have you ever thought about using psychology as part of your conversion strategy? The human brain is one of the most interesting machines ever created, and if you know how, it […]
If you’ve been following the digital marketing blogosphere for the last week, by now you’ve probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more measuring. No more valuable data. Its Adwords or nothing. Let’s just stop the madness right now. This […]
Early on in 2013, Bing gave us a preview of what the future could hold for the search engine. Now, we’re seeing that preview come to fruition. It’s a whole new look and feel for Bing, and even though it feels very strange to say…we think we like it. Let’s take a look at what’s different and how it may […]
As people in the SEO industry, or even as people who read about SEO for personal use daily, it can be hard to imagine what it all looks like to the average joe. To most people, the first thing they think of when they hear SEO is “some kind of software job?” For others, ones that have a peripheral knowledge […]
It’s the 12th of the month, and you know what that means, don’t you? It’s time for the monthly ComScore data! It’s so exciting, it should pretty much be a holiday, one of the good ones where you don’t have to show up for work. Alas, it’s not, so you’re working and so are we, but we can still have […]
Increasing traffic is the high-level goal of pretty much every website. Whether you’re there to entertain, sell, or teach, more eyes on the page is the paramount objective. SEO is a great tool for building up your traffic, but really, SEO is a pretty big term that includes a lot of little things. Writing content can be a part of […]
Today we have another wonderful video from Matt Cutts over at Google. For a change of pace this time around (sarcasm), Matt is talking about something that will get you penalized. Specifically, it’s a sketchy SEO technique that’s been around forever, but only seems to be getting more popular (despite being obviously sketchy). Let’s take a look at what it […]
Have you ever checked your analytics for organic search traffic? If you’re involved in SEO, of course the answer is yes, so you have probably been noticing a disturbing trend. In your organic search query data, the [not provided] number is growing…and growing…and growing. The amount of usable, actionable analytics data is dwindling, being replaced by the [not provided] monster. […]
This week, we got an update from Duane Forrester. Apparently, mister Forrester is the Bing equivalent of Google’s Matt Cutts. He’s the director of Webmaster Tools instead of Webspam, and his name isn’t as catchy, but they share the spokesman role for their respective search engines. Duane isn’t as active as Matt, but he’s been doing more and more […]
It’s that time again, time to review the ComScores for the previous month and see who is winning (probably Google) and who is teetering on the brink of complete and utter extinction (definitely AOL.) There aren’t any big surprises that will rock the SEO world, but there are some shifts that indicate interesting patterns. Let’s take a look at the […]
As you all know, educated bunch that you are, when Google wants you to fix some webspam that’s within your control, they send you an email about manual webspam actions to take. Now though, Google is expanding upon that procedure and making it even easier to address manual webspam actions on your sites. As of this week, all you have […]
Local search is one of the most important aspects of search. A good local search strategy can be the difference between complete success and abysmal failure for a small business operating on the local or regional level. The problem is that Google switches up what matters so often, these small business are often left in a state of constant worry. […]
People keep saying that SEO is dead, but these same people must also believe that the Earth is only 6,000 years old. SEO isn’t dead, it has only evolved. Gone are the days of submitting spun content to a variety of article farms, and gone too are the days of exchanging questionable links with other questionable sites. These techniques have […]
It’s time for part two of our list of link types that Google is officially sick of. You can read the first part here. Many of you may already know about these links, but many more are still using them as a part of an everyday strategy and expecting them to be sustainable. Don’t let this happen to you! Avoid […]
We talk a lot about what Google doesn’t like, and you can find that advice spread across our blog. Recently, we’ve been getting some more requests for types of links that are (more or less) officially disliked by Google, so we have assembled this list for quick reference when you’re doing SEO link building. Here’s the first half of the […]
For awhile now, we’ve been preaching that duplicate content is one of the worst things you can have on your site if you want to rank well on Google. If you have duplicate content, not only will that content not rank, it can actually result in a penalty for your entire site. Sometimes though, you NEED to have duplicate content […]
We have been taking some time lately to try and figure out exactly what is making pages rank in 2013. We know that content is king, social shares are important, and quality is necessary, but we have been looking for some hard numbers. Thanks to a new infographic from SearchMetrics, we have them. Let’s take a look at what is […]
“giant-panda-mother-and-cub-molong-nature-reserve-china-pictures” ©2011 by mrs.gsoell is licensed under CC BY 2.0 It was a just a couple short months ago that Google told us we wouldn’t have to worry about Panda updates for awhile. They claimed that Panda was being worked into the rolling algorithm updates and there would be no more specific “Panda” labeled action. Well, Google is already going back on […]