Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
A lot of SEO companies, including yours truly, have been preaching about the dangers of exact match anchor text. In case you have forgotten, exact match anchor text is when you point a multitude of links at a page you’re trying to rank, and all the anchor text in those links is exactly the same. One of the major updates […]
The reality of being an SEO company is that your life revolves around data. Successful SEO means gathering all the information possible into a great big pool and then pulling a Scrooge McDuck into it. That may seem excessive, but any little number, any single digit, any stray array, can mean the difference between you ranking on page 1 or […]
Let’s forget for a moment that the overwhelming majority of SEO companies the average small business owner will encounter provide a service of no value whatsoever. Let’s pretend that the majority of SEO providers are not outright scam artists. I’m only going to address the small percentage of us that provide a real service capable of producing ROI in some […]
Matt Cutts and the SEO community have a kind of love hate relationship. He is one of the few people who is truly in the know about Google’s search algorithms, so we love when he gives us information and answers our questions on the Google Webmasters videos. On the other hand, he feels the need to protect his sacred algorithms, […]
How many times have you created a landing page and been thrilled when it all of a sudden pops into the rankings? Some pages step onto the stage at page 10, but this page you made LEAPS into the fray all the way at page 2. You’re riding high, but the page doesn’t climb, instead it starts to fall…and fall…and […]
Exchanging links was once a viable link building tactic. A website would give you a link with the exact anchor text you wanted, you’d do the same for them, and everything was hunky-dory with the world. That was well and good as recently as a couple years ago, but to do that today shows a stunning lack of industry knowledge. […]
When people start shopping around for different SEO quotes, what’s the first thing they notice? It’s always the discrepancy of the cost. It’s not uncommon for one company to quote in the high thousands while another is in the hundreds. The important thing that every consumer should understand is that, much like anything else, be it a service or a […]
Have you ever heard of PageRank? If you’re involved in any kind of SEO, you’re definitely familiar with the term. For the uninitiated, PageRank is a 0-10 score that Google assignes to webpages based on different weighted elements that indicate quality and relative importance. Search engine optimization specialists always take PageRank into account when planning strategies for their businesses, and you […]
Last week, Google updated it’s Think Insights site. The site has been live since 2011, but has never received all that much attention. Instead of letting it go the way of Wave and Reader, Google unleashed a fresh new version that will be appealing to both search engine optimization companies and amateur marketers.
Everyone knows you shouldn’t have a spammy site, but just what the heck does “spammy” even mean? We know Google doesn’t like it, but it’s not as though the word has a hard and fast definition (at least not one pertaining to SEO). Google realizes this, and they have recently put up a new page that illustrates business SEO websites that they have […]
Whether you’re a seasoned SEO pro or just starting out, the shifting nature of search engine optimization makes it a constant struggle to stay on top of it. It’s like walking on quicksand, every time you think you have sure footing, you find yourself suddenly up to your neck in it. There are ways to maintain a cheap SEO service without sacrificing […]
We always loved reading free eBooks when we were learning the trade, and this year we made it a point to start releasing our own. We did the research, pulled from our own experience, grabbed a designer, and put together some eBooks we’re really proud of. We never released them in a single place before though, so here is the […]
When you’re performing your affordable search engine optimization for the first time, it’s easy to get ahead of yourself. Many people want to jump right into the fun parts like creating content and sharing on social media. When you’re first starting though, there is a crucial step that no company big or small can afford to skip: Keyword research.
Are you familiar with Google snippets? Basically, they are the chunk of information you see under the title of search results. They usually include the URL, a date, history, and most important, a description. In the past, you’ve been able to define your own description in the metadata of your site, so you had control over what was displayed under […]
When creating new pages, you always have the choice of how to include them in your current website structure. The standard is if it’s a new page you link to it, and if it’s replacing an old page you do a 301 redirect. There are urban legends surrounding these techniques though, and they cause many Webmasters and SEO for small […]
The goal for most SEO efforts is to land on the first page of Google. Once you’re there, it’s about the uphill battle to the top of page one. Some companies will tell you there isn’t much of a difference between positions four and five, but the fact is position four gets 50% more clicks. SEO is a game of […]
Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they […]
Even to us SEO devotees, many of the inner machinations of Google remain a mystery, and this is exactly the way that Google likes it. They don’t want people gaming their system, so it’s necessary for them to obfuscate it to some degree. They are always giving us a little more though, because they DO want things to be optimized […]
People are dubbing 2013 the year of SEO for the Business consumer! What do they mean by this? It’s what we’ve been saying all along, it’s about quality content. Some SEO companies look at search engines like google as the enemy, that’s simply a ridiculous position to take. Sure, they make life harder for us digital marketers, but they are simple trying […]
You know who just won’t stop bothering Webmasters? Google. Those guys are always updating things and sending out alerts. In fact, the sultans of search send out hundreds of thousands of messages to Webmasters every single month. Until recently, we weren’t sure how these messages related to SEO for Business, but Matt Cutts just released a new video dropping some knowledge […]