Tag: Holy Grail

NBO’s The Holy Grail Of Marketing

NBO’s The Holy Grail Of Marketing

An article recently published on the Harvard Business Review website explores the idea of NBO (next best offer) as the holy grail of marketing. The article entitled “Know What Your Customers Want Before They Do” outlines how brands can utilize the wealth of data currently available to customize their offers, and target individuals at the right moment through the right […]