Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for your Pinterest marketing efforts.
Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What does this mean for the future of social media marketing and what role will it play in your automotive dealership SEO? Lets take a quick look at the numbers.
Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your Search Engine Optimization efforts.
Pinterest is experiencing rapid growth, both among casual users and marketers. In the past month, Pinterest has started to embrace businesses that want to utilize their service, and they have made explicit business pages available. In the grand tradition of Facebook and Twitter, Pinterest hopes to use businesses’ need to market to increase their own revenue. When it comes to social […]
Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece together part of their master plan.
Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business support. They recently released a guide specifically for automotive dealerships. The only problem is that it isn’t exactly advertised everywhere, so many people may have missed it. It’s nothing revolutionary, but if you are Marketing using Facebook, […]
A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your social media marketing effort, so lets make sure you know how to do it.
Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands) of others […]
One of trickiest parts of social media marketing has traditionally been measuring return on investment. It has made many business owners, especially those who didn’t grow us using internet, wary of spending too much time or money on these nontraditional methods. Facebook recognizes this problem, and they’re going out of their way to fix it. They want your money, and […]
Recently I wrote about scheduling your posts across blogs and social media. I maintain that you SHOULD still schedule if you are able, but in light of recent incidents, I think it’s important to add an addendum to this social media marketing rule:
It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a search engine optimization strategy to focus on a single image as it is to rank an entire page. So let’s go back to some SEO fundamentals and review what it takes to […]
The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. To get that kind of spread is hard to achieve though, you could make hundreds of videos all designed to go viral and get nowhere. On the other hand, you can make one video […]
Last week we wrote an article about Facebook’s new Wi-Fi program. This week, we want to talk about one of the other new interesting features that the social network is testing. This one aims to shorten the sales funnel between Facebook and the businesses that advertise on it, hopefully making marketing using Facebook more effective.
Facebook is aggressively pursuing its goal of being completely ubiquitous. Every time it seems that they have started to plateau, they find a new spire to climb. The social network’s newest stunt is their most interesting yet, with wide-ranging implications for the future of public internet access, and for businesses social media marketing.
Well, it looks like Mitt Romney wasn’t able to knock out the incumbent Barack Obama. Whether this news makes you celebrate or despair, there are lessons to be learned from how both sides managed their internet marketing during the campaign. I’ve covered a few of them during the race, and now I’d like to cover the most recent digital gaffe.
How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going […]
People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. Depending on your industry, there are times of day that see more activity than others, and scheduling ensures you hit those times of day. There are a myriad of services that offer post […]
There’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When that great, roaring and rushing storm of interest starts to brew, it pays to be right in the eye of that sucker…unless the storm in question is a LITERAL one, of course.
Twitter is planning to get rid of their favorite button in favor of something a little more Facebook-y. They want to actually add a tool similar to Facebook’s ‘Like’ tool, which may be use the terms ‘like’ or ‘star’. The company is saying they want to change the wording just to make it seem “lighter weight” but it could still […]
Social media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and sometimes it pays to go over the top a little bit, because if you don’t, a competitor might.