Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
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Facebook has had their analytics tool called, Facebook Insights, for a while now, and since its conception it has grown more and more complex. Insights are now able to show Facebook Page Admins all kinds of useful information which can be a huge help when trying to hone your Facebook marketing strategy. However it can also get a little overwhelming, […]
SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes, demanding constant vigilance and supreme dedication to the craft. That’s […]
As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re always playing catch-up, how can you get ahead? At the same time, we can’t disregard something just because it’s been done before; necessity demands that we embrace the successful to survive. The trick is finding a healthy balance […]
Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a massive group of people for short money, you know it’s in your best interest. And now, Twitter is […]
It’s a powerful tool, one that can truly further your business and bring in customers, but it can hurt you just as quickly. Like any tool, in and of itself, it can only take you so far; it performs based on the skill of its user. That’s why its crucial that you make sure you have the right people in […]
Social Media will be playing a large role in this years 2012 Summer Olympics. During the last Summer Olympics in 2008 most of the major social media sites were still just getting started, and internet users have increased from 23% to about one third of the total world population. This year at the Olympics Facebook, YouTube, and Twitter will be […]
Everyone understands that it’s important to have a Facebook page, and a Facebook marketing strategy, but you need to be sure it’s not stagnating. Once you’re established, your new goal should be gaining as many fans as humanly possible. It can be tricky sometimes, as people aren’t always keen to follow a business on their personal page, but it’s possible. […]
We’ve known for a while now that social media signals are used in Google’s search algorithms but now a new study done by Searchmetrics details just how important social media really is. In light of this new info social media marketing is more important than ever, and just having a profile and a few fans or followers isn’t going to […]
Social media marketing is one of the most important aspects of any marketing strategy. There are a few major players in the game, the biggest is probably Facebook, but Twitter is a close second. Some even claim Twitter is MORE important for businesses because of its ability to handle rapid fire posting and its accessibility on mobile devices. So for […]
There is an interesting storm brewing in the SEO field, one that could have serious ramifications for a lot of businesses. Currently, the primary SEO strategy for many, many campaigns is link building. Content is posted, links are directed, and all too often it doesn’t even matter how many people truly view or value the content. It’s all about the […]
One of the most discussed topics these days in the world of digital marketing is whether or not social media marketing is actually an effective means of marketing. Social media is definitely a huge part of consumers’ lives but do brand pages actually drive ROI?
If you’re looking for good SEO advice Facebook probably wouldn’t be the first place you might go. However, the people over at Facebook are trying to change that. Along side an online marketing agency called Distilled, Facebook just launched a new video that will show users how to optimize their Facebook pages. This is the first video Facebook has done […]
Facebook has had a bit of a rough time since their IPO despite being one of the most hyped IPO’s of all time. Since mid May when they went public Facebook has been trying to boost their stock prices from the initial dive they took. In an effort to become more mobile relevant and boost mobile revenues Facebook has recently […]
According to a recent study sports fans are getting their news and other sports content through social media and mobile devices more and more. In 2012 so far 26% of sports fans follow leagues teams and players through social media. Last year that number was only 15%. 22% of sports fans said that they use their mobile devices to get […]
Twitter just recently tweaked the way that usernames, hashtags, and photos are cross posted to Facebook. This adjustment is going to make cross posting for your social media marketing a little more seamless. “The updated Twitter for Facebook integration now includes additional rich media experiences related to the first photo, URL, @mention or #hashtag in the cross-posted tweet,” Twitter spokesman […]
Increasing your blog traffic can be a difficult task, just throwing some content up on your site no matter how good the content is, isn’t going to cut it. If you are struggling to build a decent readership you might be over looking these easy to follow guidelines that will help you make a better blog. You have to market […]
Facebook made a few new updates for the month of June that Facebook Marketing experts should be very interested in. These updates show an interesting shift in Facebook’s attitude toward those of us who use it for marketing. All of the three updates that I will cover are a long time coming and will make Facebook Marketing more convenient.
IBM recently did a study with 1,700 different CEO’s in 64 countries to discuss changes in the way business is conducted these days. The topic of discussion was how they engage with their customers. Each was asked how they go about engaging with their customers today and how they see that changing in 3-5 years. Unsurprisingly social media marketing was […]
Despite all the buzz about social media these days only 49% of marketers have fully integrated it into their internet marketing strategy. This is according to a study done by Forrester Research based on 99 CMOs and marketing VPs in February of this year. The odd thing is that the same study also reveals that the same people are very […]