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Online Marketing: The Website Pt. 1 – A Look into YOUR Virtual Business

The Website Oooooh. Sends chills down your spine right? LOL OK so we’re not talking about the most emotionally inspiring topic, but it is quite possibly the most important. A lot of people view the website as the beginning – where it all starts. But really it is quite the opposite. This is where is all ends, if you’re doing […]

SEO – a brief history

Search engine optimization is the process of setting up a website so that it ranks well for specific keywords with in the SERP (Search Engine Results Page) of the major search engines (Google, Yahoo, Bing, etc). Unlike search engine marketing (SEM), also called PPC (pay-per-click) which requires that you pay for every click sent to your website from a search […]

Online Marketing – The broad strokes…

The Broad Strokes Online Marketing… Its a really broad term. How is it different than SEO or SEM or Social Media or Digital Marketing etc? Online Marketing is the game plan. It’s the coaches playbook. Its the summation of all those other components used as part of your strategy to generate leads or traffic or phone calls or clicks or […]