Tying to grow your Facebook page without a strategy is like jumping into a lake not knowing how to swim. It is that simple. Not having a Facebook strategy automatically sets your page up for failure.
Knowing the type of audience you want to attract and the kinds of posts to use to attract them are the two main factors in creating a page that will swim amongst the sea of competition.
Each and every dealership has objectives and goals they want to meet and a majority of the desired results highly depend on the customers you reach.
Everything you need to know about how to connect with your potential and existing customers is right in front of you; it just needs to be broken down to better understand how to utilize what you already have.
There are four ways to appeal to the audience your dealership wishes to connect with and in conjunction, can help you generate higher engagement, possible leads, and website traffic.
- Automotive Posts
- Local Posts
- Blog Syndication
- Inventory Posts
Let’s explore examples of these posts and how you can create content to enhance your automotive social media marketing.
1. Automotive Posts
Automotive Posts can be an array of content. Sharing information about vehicle features, clear interior/exterior images, and the history or fun facts of cars will grab the attention of those who love your brand.
2. Local Posts
Local Posts consists of local images, fun facts, events, and history of your local area. Connecting with those who live in your neighbourhood through sharing information about the place where your dealership is located increases the chance of people walking through your dealership’s doors.
3. Blog Syndication
Blog Syndication is about consistently writing and sharing blog articles regarding the brand of vehicles you sell. Write about new, used, classic, and concept vehicles. Share these articles regularly on your Facebook page to keep your audience informed and entertained. In doing so, you will increase your website traffic.
4. Inventory Posts
Inventory Posts are all about your VDP’s. Create a clever, witty, and fun statement or question as a status update to your page. Before hitting “Post”, add the best image on your Vehicle Description Page and then add the link to the VDP to your status update on Facebook. Use a URL Shortner to make the URL look clean and hit, “Post!”
Sharing your VDP in a social way will grab the attention of those who love your brand and of those who are looking for a vehicle. These types of posts can increase possible leads and the traffic to your website.
Catching the eye of the audience your dealership should attract all depends on the type of content you share on your dealership’s Facebook page. Connect with the people who love your brand in your local area using these 4 types of content and you will see a difference.
Watch Erin and Amanda Ryan discuss, “4 Social Media Posts Dealerships Need the Most!” on Get Your Social On, a segment on AutoDealerLive that occurs every Thursday at 3:30pm.