Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
We got word late last week that Twitter was mulling over the idea of publicly displaying the number of views each tweet on the site receives. There was a lot of skepticism surrounding this news, and there’s good reason for it. Advertisers need that data to gauge the overall effectiveness of ad campaigns. If you’ve ever run an ad on […]
Part of being a great digital marketing company is participating in the various communities based around online business and social media. For Wikimotive, our favorite community is automotive marketing, and we’re always excited to talk with other industry professionals about the latest news, and give insight into how we add value to car dealers across the country. Our own Director […]
As an editor, I often deal with new writers who have little to no experience writing outside of school essays, email, and social media updates. I get a lot of tightly-worded paragraphs and over-the-top word choices in many of the examples from these writers. It’s great to know they’ll take the job seriously enough to put in essay-quality effort, but […]
In January, we told you that guest blogging is a bad idea, and for the most part that is very true. The practice has evolved into a tactic used by spammers to gain links for specific keywords and becomes less and less associated with relevant blogger-to-blogger relations. This information was recently passed down by Matt Cutts, head of Google’s Webspam […]
Starting a Facebook page for your business seems like a simple enough task, but if you want to take social media seriously, you’ll need to realize that it’s an investment. You won’t develop an audience overnight, and you’ll have to put a little cash down to expose your business to users; however, a small amount of your time and money […]
If you’ve recently started a business in your community, you’re probably thinking of traditional marketing strategies to help get the word out and develop a customer base. This could include emailing the local paper for coverage, buying billboard space, sponsoring events, or simply networking with other businesses and local professionals. But the most important factor you’re likely overlooking is your […]
Last week, I started working for Wikimotive as a social media rep. It’s my job to maintain a dealer’s social media presence by creating great content that gets users interacting, and maintain that interaction in order to build a connection. The automotive industry is new to me; my social media experience up to this point has been general content marketing, […]