Author: Mark Frost

How to Turn Brand Mentions into Links in Less Than 15 Minutes

For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news […]

How to Create Compelling Content for ANY Topic

When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote. Smartphones are an example of a topic that might be thought of as easy to promote while pest control is on the harder end of the spectrum. So if you’re forced to work on a topic […]

7 Online Tools Automotive Marketers Need to Use

Whether you work at a digital marketing company or in-house at a local dealership, the right tools make an automotive marketer‘s job much, much easier. From automating small, tedious content and social media tasks to organizing complicated SEO campaigns, these are the tools every digital marketer should have in their tool belt to save time and get better results.

Infographic: 10 Reasons You Need SEO to Gain More Business

Infographic: 10 Reasons You Need SEO to Gain More Business

Every business owner knows how important marketing is to success, but the focus has always been on reaching large audiences in hopes of finding people who are in need of what a business has to offer. With the internet and search engines, however, it became a lot easier for people to seek businesses out than ever before. But the internet […]

5 Foolproof Ways to Instantly Create Better Content

Whether you work as a copywriter, a blogger, an SEO, or a content marketer, we all want our content to be better. No one in this business should ever be satisfied with their work, and if you think you’ll be the first then you’re dead wrong. So with a healthy dose of respect for the fact that perfection is unobtainable, […]

5 Digital Marketing Flaws You Can Easily Fix in 2015

To be completely honest, not much changes for digital marketing in the New Year. Businesses that are on top of their game make valuable changes throughout the year, and those that don’t tend to always be left behind. This year is no different. If you happen to be one of the businesses left behind by an everchanging digital marketing landscape, […]

Your Content Will Suck at First, and That’s OK

Creating amazing content sounds so simple if you listen to all of the experts. “Quality over quantity,” they say. “Create value,” they say. And the don’t forget the always-popular “Content is king!” Here at Wikimotive, we’ve been guilty of giving this broad advice on occasion. It’s easy for us to say that as an automotive SEO company, but what about […]

Why Your Business Should Focus More on Long Tail Keywords

When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as “[SERVICE] in [CITY],” are also the most competitive. Because of this, businesses should explore options for long tail keywords when […]

4 Bad SEO Practices Your Business Needs to Destroy by 2015

One of the most amazing things about SEO is that it’s always changing. Not only does that keep digital marketing companies like Wikimotive on our toes, it ensures those who are doing the best work achieve bigger and better results as time goes on. Now, your average small business does not have the time or resources to dedicate to SEO […]

What Third-Party Listing Sites Think of Dealerships

Third-party lead providers have built multi-billion dollar empires by providing valuable services to customers. These companies, including Cars.com, Car Fax, TrueCar, and Edmunds all provide tools that an individual dealership can’t possibly hope to provide consumers, for both technological and competitive reasons. But these services are also built on the backs of dealerships, on which they rely on for content […]

Getting to Know the Major Google Search Updates

Over the past few years, Google has updated its search algorithm with a few major updates to crack down on spam, black hat SEO techniques, and other forms of manipulation. These updates have been widely covered by search engine blogs and now each small update is covered in detail so SEO professionals can stay on top of the latest changes […]

Why Marketing to Women is So Important on Social Media

For the longest time, young people, specifically young men ages 12-21, were the coveted demographic for major brands. A lot of this stemmed from television and viewership, but brands also look to online services to target young men. But more recently, women have become the most important demographic for social media marketing and all forms of digital marketing, as new data shows […]

The 4 Most Important Facebook Marketing Tips for Beginners

Social media has taken over the web and changed the way many of us think about communication and marketing. But if you’re new to social media marketing, understanding how to implement strategies, gain followers, and help your business is a lot more difficult than simply interacting with friends and family. The following tips will give you a quick perspective on […]

5 Mistakes to Avoid When You’re New to Digital Marketing

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns. If your business is looking to invest time and money into a new digital marketing strategy, in […]

What You Need to Know About Google’s E-A-T Evaluation System

In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because as with any experiment, you want to test your theory. […]

5 Types of Content Your Dealership Needs to Create

One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to outranking your competition now isn’t through optimization, it’s through content marketing. In 2014, people […]

5 Things Your Employees Want More Than Money

Today’s work culture has shifted drastically from what used to be expected. Talented job candidates and skilled employees are viewed as a finite resource by many companies, which are working harder and harder to make the turn the traditional workplace on its head. Game rooms, full gourmet kitchens, nap stations, and designated free time are typical perks at today’s innovating top technology […]

6 Things Great Leaders Do

Oftentimes, great leaders are thought of as perfect people with the inability to make the same mistakes that plague common businesspeople. Contrary to that belief, however, is the fact that great leaders understand their mistakes and weaknesses better than anyone, and have worked hard to learn from them. To help you change your mindset to realize that great leaders are […]

Wikimotive’s Erin Ryan Talks Automotive Social Media Campaigns on MarketPunch Podcast

After getting word of an incredible social media campaign called #CatMode, run by Jason Stum of LaFontaine Automotive Group, Wikimotive’s Erin Ryan jumped into action and sparked up conversation with Jason around automotive social media. One thing led to another and she ended up being honored with a guest spot on Stum’s automotive marketing podcast, MarketPunch.