Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
When it comes to Marketing with Twitter and Facebook, nothing is more important than the knowledge of how users interact with those services. Twitter hasn’t been making many major changes, but Facebook is constantly implementing new things and letting (forcing) users to deal with them. Their newest feature is an updated search called “Graph Search.”
The new MySpace is in the testing phases as we speak. People are exploring in the wilderness of Beta-version social media, but are they liking what they find? It it something you and your Digital Marketing Company should be paying much attention to? So far, the outlook is fairly bleak. Our limited time playing with the new network showed a lot […]
Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any Digital Marketing […]
Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local businesses.
There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into. They look up every possible social network and just start registering. Now, I’m a big proponent of social media as […]
Tweeting is important for automotive marketing, but doing so in a way that gets you Retweeted is just as important. Retweeting boosts your original message, amplifying its reach by orders of magnitude, ensuring it’s seen by more people. Now, having good content will get your message out there, but good content alone can only take you so far. You need to […]
Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step, once a potential customer is on your page, you need to be able to convert them into either a lead or a sale.
We all know that Google is a powerhouse, but in the past they have been a fairly reasonable one. For all the brawn they possess, they let people get away with a lot of activities that are probably technically infractions. This is what makes it so shocking when they truly bring their guns to bear. It’s their right though, and […]
Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for your Pinterest marketing efforts.
Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What does this mean for the future of social media marketing and what role will it play in your automotive dealership SEO? Lets take a quick look at the numbers.
Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your Search Engine Optimization efforts.
Pinterest is experiencing rapid growth, both among casual users and marketers. In the past month, Pinterest has started to embrace businesses that want to utilize their service, and they have made explicit business pages available. In the grand tradition of Facebook and Twitter, Pinterest hopes to use businesses’ need to market to increase their own revenue. When it comes to social […]
Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece together part of their master plan.
Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business support. They recently released a guide specifically for automotive dealerships. The only problem is that it isn’t exactly advertised everywhere, so many people may have missed it. It’s nothing revolutionary, but if you are Marketing using Facebook, […]
A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your social media marketing effort, so lets make sure you know how to do it.
Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands) of others […]
Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On the surface, this makes perfect sense. Why would you pay to rank for the one term you’re pretty much guaranteed results for? If your company name is fairly unique, you are going to be […]
There is a privacy notice that seems to surface from time to time on Facebook, usually when a new security update is rolled-out. I’ve been seeing it all over the place the last few days, and while it seems that most people are posting it just to be safe, others seem to believe that this will truly protect their content. […]
If you listen to the SEO experts, then you know that the industry is ALWAYS about to experience a significant shift. Usually this is just an algorithm update from Google, but sometimes it’s bigger than that. Sometimes, people predict changes that will truly alter the fundamental techniques that we have traditionally used to do business.
One of trickiest parts of social media marketing has traditionally been measuring return on investment. It has made many business owners, especially those who didn’t grow us using internet, wary of spending too much time or money on these nontraditional methods. Facebook recognizes this problem, and they’re going out of their way to fix it. They want your money, and […]