Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Every business owner knows how important marketing is to success, but the focus has always been on reaching large audiences in hopes of finding people who are in need of what a business has to offer. With the internet and search engines, however, it became a lot easier for people to seek businesses out than ever before. But the internet […]
2014 is going to be one of the biggest years for small business digital marketing yet. I like to think of it like the music industry. Once upon a time, only people with huge studio backing could record and album, and only the most popular artists in the world could have their music distributed. Over the past ten years, the […]
When I was a younger man I used to dismiss statistics in the marketing world. It’s easy to have an arrogance when you are young, isn’t it? I would find myself resenting the experts and thinking that I knew best, even when I had very little to base that off of. As I grew older and more experienced in the […]
Now that we’re firmly into 2014, it’s time to take a step back and reflect a bit. If you are anything like me, your December 2013 was a whirlwind of shopping, both online and in stores. I try hard to pay attention to how each store I buy from is run, as a digital marketer that’s just my nature. My […]
We share a lot of infographics here at Wikimotive, but the one we have today is one of our favorites ever. It’s not especially pretty, but infographics aren’t just about being flashy. In fact, that’s a big problem with a lot of the infographics I see these days. They use up all of their energy trying to be fancy and […]
You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the business underneath the surface. Honestly, it’s a good way to illustrate the trade, because there is so much more to it than you see on the surface, but it’s also easy too get too caught […]
SEO is a game of increments. If you take any one technique to the extreme, you can ruin the effectiveness. Not just the effectiveness of that one technique either, but your entire campaign. You need to play it smart and move slowly, accepting that—while their are certain aspects of SEO you can move fast and loud on—the majority of quality […]
Have you ever heard of Nostradamus? He’s a crazy guy who wrote a bunch of super vague poems and know he gets credit for predicting all kinds of major world events. Was he clairvoyant? We have to say no, because if he was, he probably would have written something that’s actually useful, like the sports almanac from Back to the […]
We’ve written here a few times recently about the [not provided] epidemic at Google and what it means for SEO, but the hits just keep on coming. We’re still getting emails to this day asking what the not provided (I’m not writing the stupid brackets every time) means for SEO and digital marketing, and our default response has sort of […]
Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve never really come to a consensus. Personally, I think that older is often times better (like in the picture above) but if there’s one instance where newer is the way to go, it’s SEO techniques. […]
In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good SEO company can stretch one […]
SEO isn’t a religion, but it’s definitely pretty close. You have to dedicate yourself to it to succeed, you have leaders and idols, and you have a mysterious entity that deals out rewards and punishments due to only their own strange whims (that’s a shot at Google, not God…don’t write me). Much like religion, SEO has written rules and unwritten […]
There are a lot of ways to convert your customers. You can use great landing pages, you can use stellar design, you can use deals or coupon codes, but have you ever thought about using psychology as part of your conversion strategy? The human brain is one of the most interesting machines ever created, and if you know how, it […]
As people in the SEO industry, or even as people who read about SEO for personal use daily, it can be hard to imagine what it all looks like to the average joe. To most people, the first thing they think of when they hear SEO is “some kind of software job?” For others, ones that have a peripheral knowledge […]
Increasing traffic is the high-level goal of pretty much every website. Whether you’re there to entertain, sell, or teach, more eyes on the page is the paramount objective. SEO is a great tool for building up your traffic, but really, SEO is a pretty big term that includes a lot of little things. Writing content can be a part of […]
Love is a fickle thing. One day you’re hot then your cold, you’re yes then you’re no, you’re in then you’re out, you know what I’m saying? And that’s just love with another person. When you’re talking about love with Google, the most fickle mistress of all, it can be a real roller coaster. How do you make the big […]
As I’m sure you know by now, landing pages are crucial part of every SEO strategy. When you build links, those links need a place to point, and people need a place to land. It’s not just a clever name, you need to plan on people actually landing on your landing pages, and you need to look at your work […]
People keep saying that SEO is dead, but these same people must also believe that the Earth is only 6,000 years old. SEO isn’t dead, it has only evolved. Gone are the days of submitting spun content to a variety of article farms, and gone too are the days of exchanging questionable links with other questionable sites. These techniques have […]
We know that search engine optimization moves pretty fast, and it definitely moves faster than zombies. To be clear, I’m talking about the traditional Romero Night of the Living Dead zombies here, not those sprinters from newer movies (so unrealistic!) Still, every day, more and more people are letting themselves get turned into SEO zombies, overtaken by old techniques and […]
We have been taking some time lately to try and figure out exactly what is making pages rank in 2013. We know that content is king, social shares are important, and quality is necessary, but we have been looking for some hard numbers. Thanks to a new infographic from SearchMetrics, we have them. Let’s take a look at what is […]