Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your social media marketing effort, so lets make sure you know how to do it.
Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands) of others […]
Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On the surface, this makes perfect sense. Why would you pay to rank for the one term you’re pretty much guaranteed results for? If your company name is fairly unique, you are going to be […]
There is a privacy notice that seems to surface from time to time on Facebook, usually when a new security update is rolled-out. I’ve been seeing it all over the place the last few days, and while it seems that most people are posting it just to be safe, others seem to believe that this will truly protect their content. […]
If you listen to the SEO experts, then you know that the industry is ALWAYS about to experience a significant shift. Usually this is just an algorithm update from Google, but sometimes it’s bigger than that. Sometimes, people predict changes that will truly alter the fundamental techniques that we have traditionally used to do business.
One of trickiest parts of social media marketing has traditionally been measuring return on investment. It has made many business owners, especially those who didn’t grow us using internet, wary of spending too much time or money on these nontraditional methods. Facebook recognizes this problem, and they’re going out of their way to fix it. They want your money, and […]
Well it’s that time of year again ladies and gentleman, another beautiful day of eating far too much and watching football is upon us! That’s right it’s Thanksgiving day and there is much to be thankful for. Whether you plan to spend your day with family or friends or just by yourself laying out your battle plan for Black Friday […]
Bing remains slightly inscrutable to many people. Due to Google’s overwhelming domination in the search engine market, Bing is often forgotten about entirely. Don’t let Microsoft’s brainchild remain a mystery to you though, because there is help! This week, Microsoft has (finally) released a list of Bing Webmaster Guidelines, “intended to help your content be found and indexed within Bing.” […]
Recently I wrote about scheduling your posts across blogs and social media. I maintain that you SHOULD still schedule if you are able, but in light of recent incidents, I think it’s important to add an addendum to this social media marketing rule:
It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a search engine optimization strategy to focus on a single image as it is to rank an entire page. So let’s go back to some SEO fundamentals and review what it takes to […]
The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. To get that kind of spread is hard to achieve though, you could make hundreds of videos all designed to go viral and get nowhere. On the other hand, you can make one video […]
Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon.
Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their reach will be expanding. The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for
Last week we wrote an article about Facebook’s new Wi-Fi program. This week, we want to talk about one of the other new interesting features that the social network is testing. This one aims to shorten the sales funnel between Facebook and the businesses that advertise on it, hopefully making marketing using Facebook more effective.
Facebook is aggressively pursuing its goal of being completely ubiquitous. Every time it seems that they have started to plateau, they find a new spire to climb. The social network’s newest stunt is their most interesting yet, with wide-ranging implications for the future of public internet access, and for businesses social media marketing.
Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from figuring out just who exactly is going to write it. Should you handle it in-house or should you have it ghostwritten? There are ups and downs to both […]
Well, it looks like Mitt Romney wasn’t able to knock out the incumbent Barack Obama. Whether this news makes you celebrate or despair, there are lessons to be learned from how both sides managed their internet marketing during the campaign. I’ve covered a few of them during the race, and now I’d like to cover the most recent digital gaffe.
How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going […]
People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. Depending on your industry, there are times of day that see more activity than others, and scheduling ensures you hit those times of day. There are a myriad of services that offer post […]
We’ve been covering some pretty broad social topics here lately, so for today we wanted to go back to one of the basic elements of search engine optimization that people seem to overlook all too often: the meta description tag. It’s only an armful of words, but those words can make or break the success of your site.