Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Earlier this year we wrote about manual actions rolling out in Google’s Webmaster tools. Basically, these manual actions were notices that a website had been penalized, usually for SEO reasons, and alerted the administrator of the problem, as well as the steps needed to fix it. Since the introduction, it’s been pretty quiet, but this week Google rolled out a […]
Mobile is huge, we’ve talked about that a lot recently, but optimizing your site for mobile can be a correspondingly huge amount of work. You have to tweak all of your existing elements to make sure they display properly, and you have to check it across a variety of devices. The workaround for this has been to get a responsive […]
When it comes to paid search, you expect the results to behave much like organic: the top ranking gets the most clicks. It turns out though, that it doesn’t always work out the way you would expect it to. We have some interesting new data from the marketing agency Accuracast that shows the fruits of a year long study into […]
Facebook doesn’t do that well in the mobile space, have you heard that one before? People are always complaining that the app is bad and that people just aren’t using Facebook when their on the go. Of course that’s ridiculous, Facebook is the most popular social media site in the world, but for some reason people have it in their […]
Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve never really come to a consensus. Personally, I think that older is often times better (like in the picture above) but if there’s one instance where newer is the way to go, it’s SEO techniques. […]
They say that everyone has a book somewhere inside them, and no, they aren’t talking about crazy nights at the library with your frat. A better way to put it is that everyone has something to share with the world. In some cases, it’s a detective crime thriller or a post-apocalyptic science fiction story. Those are great, but they aren’t […]
Do you monitor the Twitter account of your company? Most people check it once or twice a day, seems like plenty, right? Well, unfortunately, it may not be enough. It turns out people expect a response when they Tweet at you, and most of them aren’t very patient. Let’s take a look at what the expected social media response times […]
If you read this blog, than you know the name Matt Cutts. In fact, if you’re involved with SEO in any capacity, you should know the name Matt Cutts. Here at Wikimotive, there used to be this one guy who didn’t know Matt Cutts. He doesn’t work here anymore. The fact is that he’s one of (if not THE) most influential […]
In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good SEO company can stretch one […]
Successful SEO is largely based around collecting and collating data. Sure, there’s the content creation aspects of the field, but none of that would work without first having a strong understand of the data to base your content around. The trouble is that a lot of people view SEO as a pay to win field, but that’s just not the truth. […]
Remember when Facebook was on the cutting edge of social media, drawing in all of the kids and generally just being the cool place to be? You should, because it was only a few short years ago, but these days, the social network is entering its dotage. As we wrote about last week, Facebook is on the decline with teens. […]
Once upon a time, writers were a rare breed, seldom seen by the world at large. They sat in their basements, scribbling mad words by candlelight and muttering to themselves about deadlines. They’d turn their advances into golden Irish spirits and use that strange fuel to power through the endings of their crazed manifestos. Unfortunately, that kind of behavior is […]
The Google Hummingbird update has remained a mystery to many. It’s different than Penguin or Panda, and the scope of it is a lot bigger, so people aren’t sure exactly how to approach it. We don’t blame them either. It hasn’t been fully explained and people just don’t have the time to dedicate to doing all of the SEO […]
Facebook has long been considered the dominant marketing platform as far as social media is concerned, but is that still true? Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the Facebook game, and now, they dominate the platform. Just […]
We’ve waited for a long time, but it’s finally here: the meeting of the digital giants. Until now, these two juggernauts have maneuvered around each other, never committing themselves to a union, but finally, we have Facebook and Google working together in digital marketing bliss. Kind of.
Matt Cutts is back again with another one of his block rocking beats. The Webmaster Help videos that Matt Cutts puts out may not be the most glamorous pieces of SEO news around, but we still honestly feel that they are worth covering. Paying attention to the great, sweeping changes in the SEO field is only a piece of the […]
SEO isn’t a religion, but it’s definitely pretty close. You have to dedicate yourself to it to succeed, you have leaders and idols, and you have a mysterious entity that deals out rewards and punishments due to only their own strange whims (that’s a shot at Google, not God…don’t write me). Much like religion, SEO has written rules and unwritten […]
Comments on blogs are a strange beast. On the one hand, comments mean your blog is sparking a conversation, which is one of the major goals of most blogs and can help with SEO. On the other hand, if you’ve ever read the comment section of most blogs on the internet, they can be absolutely disgusting places. How do you […]
Traditionally, it has been hard to track the ROI of social media, but Facebook has been making things a lot more quantifiable. Advertisers have been doing research, and now we have some hard numbers to share with you, courtesy of the new report released by Nanigans. Let’s take a look at Facebook’s ROI and what it means for your social […]
People are quite sure how to feel about guest blogging. Some people swear by it, claiming it’s the only new way to build links that have value. Others see it as just another way to scam the system that will eventually be penalized. It’s been hard to get a read on guest blogging, but today, Matt Cutts is coming out […]