Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Sep 22, 8:24AM, UPDATE: James Grace has contacted Wikimotive and shared findings with us: “We’ve tracked down the source of this issue to a 3rd Party Integration with Edmunds.com that was active on approximately 16% of our sites. Edmunds pushed tracking code to these sites that was causing the Google session-ID to be overwritten with every “event” on the website, […]
Wikimotive is pleased to introduce the newest member of our development team, Front-End Developer & QA Specialist, Josh Billings. Working closely with Wikimotive’s CTO and co-founder, Andrew Martin, Josh takes on the critical role of content publishing and front-end page development. After all, our writers can produce the best content on Earth, but someone with a sharp eye for detail […]
While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats. Not only is this a great idea since the Internet LOVES cats, but they too […]
If you’ve recently started a business in your community, you’re probably thinking of traditional marketing strategies to help get the word out and develop a customer base. This could include emailing the local paper for coverage, buying billboard space, sponsoring events, or simply networking with other businesses and local professionals. But the most important factor you’re likely overlooking is your […]
I’m writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I’ve encountered before. What seemed at first to be merely a bad SEO practice, now seems to amount to copyright infringement, a willful attempt to harm dealers while profiting from them, and perhaps even […]
Here’s an interesting little tool for you research junkies. It’s an interactive map that breaks down the usage of operating systems by percentage by state. For you SEO fanatics (all of us here!) it also shows you the percentage of people in each state that rock Google as their primary search engine.
Have you ever thought about the way people might view your website? I’m not talking about how they’ll feel about it, but how they will physically view it, like how their eyes will move from place to place as it loads. It’s an area of real interest for a lot of the digital marketing world, and it should be something […]
We’ve talked about nofollow links before, and anyone practicing SEO should at least understand the basics of what they’re for. Essentially, they let you tell search engines not to count a certain outbound link as a vote, or endorsement, of the linked content. What this does in practice is limits the amount of effectiveness your link will have in making […]
We recently talked about responsive design and what it means for your business moving forwards. The fact is that people are using traditional computers less and smartphones and tablets more often. Now, this is definitely turning into a gray area. What separates a tablet like the Microsoft Surface from a full fledged computer? Not much, really. This gray area will […]
We’ve talked about site speed is an important factor in SEO, and we’re going to reiterate it now. Are you ready? SITE SPEED IS IMPORTANT! Anyone who tells you otherwise is either selling you something you don’t need or just flat out wrong. Google and other search engines measure how fast you load, and if you’re slow, you won’t rank […]
Matt Cutts is back again with another one of his block rocking beats. The Webmaster Help videos that Matt Cutts puts out may not be the most glamorous pieces of SEO news around, but we still honestly feel that they are worth covering. Paying attention to the great, sweeping changes in the SEO field is only a piece of the […]
We have talked before about using rel=”nofollow” before. Essentially, it is an attribute you add to a link to tell Google that you do not want to pass page juice to the linked page. It’s commonly used for external links to low-quality sites and applied en masse to comment links, but more and more people are starting to apply it […]
Mobile search is different in a lot of ways, but there’s one major factor that is overlooked by a lot of marketers: users searching from their mobile devices are, quite literally, holding a phone in their hand. This means that when your page is delivered as a search result, and you have a click to call function prominently featured, you […]
How secure is your site? It’s not something a lot of people think of very often. I hear it all the time as a developer. “Who would want to break into the back end up a car dealership website?”, “Who cares about my locksmithing business?”, “Is someone really after the information in the backend of my business?” The answer is […]
We don’t get that far into the nitty gritty of web development very often here at Wikimotive. It’s not usually fun to read about the ins and outs of coding (unless you’re a developer, then it’s a blast!) Still, it’s a terrible idea to ignore it completely. No matter how good the rest of your SEO is, no matter how […]
It can be difficult to know how you should redirect a web page, especially when there is duplicate content involved in the mix. Generally, there are two major ways of handling the issue: the 301 redirect and the rel=”canonical” attribute. They both have their strengths and their weaknesses, and knowing how to use them properly can mean the difference between […]
We’ve been covering some pretty broad social topics here lately, so for today we wanted to go back to one of the basic elements of search engine optimization that people seem to overlook all too often: the meta description tag. It’s only an armful of words, but those words can make or break the success of your site.