Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Annnnd we’re back! I hope everyone had a very merry Christmas, a happy Chanukah, and/or a pleasant other seasonal holiday. Now that we’re all back to work, I figured we could ease into things by thinking about the future, namely 2013. It’s only a week away, and this is the perfect time to take a look at your strategies for […]
Like Y2K and Twilight: Breaking Dawn before it, the Mayan Apocalypse has thus far failed to bring about the end of the world. The solar flares didn’t fry us, the meteor didn’t send us the way of the dinosaurs, and Cthulhu remains slumbering his ancient slumber in the abyss. This surprising survival on the part of the human race has […]
The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the social picture sharing and food-photo-filtering site has been making waves this week with their announcement that all your photos will soon be theirs. Everywhere, millions of voices are crying out against the image of Instagram CEOs […]
Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local businesses.
There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into. They look up every possible social network and just start registering. Now, I’m a big proponent of social media as […]
Tweeting is important for automotive marketing, but doing so in a way that gets you Retweeted is just as important. Retweeting boosts your original message, amplifying its reach by orders of magnitude, ensuring it’s seen by more people. Now, having good content will get your message out there, but good content alone can only take you so far. You need to […]
Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step, once a potential customer is on your page, you need to be able to convert them into either a lead or a sale.
Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for your Pinterest marketing efforts.
Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What does this mean for the future of social media marketing and what role will it play in your automotive dealership SEO? Lets take a quick look at the numbers.
Pinterest is experiencing rapid growth, both among casual users and marketers. In the past month, Pinterest has started to embrace businesses that want to utilize their service, and they have made explicit business pages available. In the grand tradition of Facebook and Twitter, Pinterest hopes to use businesses’ need to market to increase their own revenue. When it comes to social […]
Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece together part of their master plan.
Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business support. They recently released a guide specifically for automotive dealerships. The only problem is that it isn’t exactly advertised everywhere, so many people may have missed it. It’s nothing revolutionary, but if you are Marketing using Facebook, […]
A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your social media marketing effort, so lets make sure you know how to do it.
Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymore; it is so true that it has become axiomatic. The problem comes from businesses not knowing what to do once they’re on social media. We’ve published guides here and you can find hundreds (heck, probably thousands) of others […]
One of trickiest parts of social media marketing has traditionally been measuring return on investment. It has made many business owners, especially those who didn’t grow us using internet, wary of spending too much time or money on these nontraditional methods. Facebook recognizes this problem, and they’re going out of their way to fix it. They want your money, and […]
Bing remains slightly inscrutable to many people. Due to Google’s overwhelming domination in the search engine market, Bing is often forgotten about entirely. Don’t let Microsoft’s brainchild remain a mystery to you though, because there is help! This week, Microsoft has (finally) released a list of Bing Webmaster Guidelines, “intended to help your content be found and indexed within Bing.” […]
It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a search engine optimization strategy to focus on a single image as it is to rank an entire page. So let’s go back to some SEO fundamentals and review what it takes to […]
The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. To get that kind of spread is hard to achieve though, you could make hundreds of videos all designed to go viral and get nowhere. On the other hand, you can make one video […]
Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding technique for local internet marketing that a few different experts have been kicking around lately. It may be a surprise, but the idea is focused entirely around Groupon.
You’ve probably heard of Reddit.com. It’s a social news website where users can submit links. These links are voted on, either up or down, so that quality posts move towards the first page and other posts fade into obscurity. Usually, Reddit is talked about as a great place to find interesting content, but the site offers more than that. It […]