Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
hese days a lot of businesses are trying to decide if they should handle their own SEO or hire a company to do it for them. In today’s economy everyone is trying to save money but when it comes to SEO sometimes when you think you’re saving money you could really be losing money. Handling your own Automotive dealership search […]
If your company does a lot of mass emailing as part of your automotive internet marketing strategy, it’s important that you’re careful not to fall into the “spam” category. It can be difficult to walk that line between what is acceptable and what is annoying, but it’s important that you’re able to distinguish between the two. When in doubt, you […]
I think everyone can agree, at this point, that social media activity has a serious and measurable impact on search engine results. Search engines may use this social network information differently but no one can deny that it is having a significant effect on SEO for the automotive industry.
One of the best parts of the new Google Analytics is the custom dashboards. This is something you should definitely start using to properly measure your SEO, PPC, Conversion Rates, and more. You can also make custom dashboards for WordPress blogs using a simple plugin called Google Analytics for WordPress plugin. Getting a handle on your Automotive Search engine optimization […]
Blogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your auto dealerships SEO, but one of the most important things that often gets overlooked is that you can, and should, use blogging in conjunction with your social media marketing as well. A lot of […]
Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust websites that have been around longer, and these websites have had more time to build good back links, which can make them difficult to compete with. Fortunately there are ways to compete by […]
SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes, demanding constant vigilance and supreme dedication to the craft. That’s […]
In any good dealership search engine optimization campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting it. Creating great content on a regular basis […]
Wikipedia has become the go-to resource for an increasingly large number of people. According to Alexa, it is currently the sixth most visited website both in the United States and on the planet. With such an enormous audience, it’s only natural to want your business to have its own page, and with Wikipedia’s content submission system, it’s easily possible. Being […]
Your website could be the most beautiful looking site of all time on the outside, easy to use well designed, and plenty of great engaging content, but how does it look on the inside? All of those things are important to your dealership’s Automotive search engine optimization but sometimes what’s going on behind the scenes can have just as big […]
In this fast-paced world where technology has advanced and is advancing, and marketing in the automotive industry has been and is still challenging, help is on its way. Car dealers benefit by having a sophisticated and high-tech way of exposing their business – brand, dealership, vehicles- with the birth of Automotive Marketing and the aid of SEO for the Automotive […]
In a recent study done by Sociable Labs it was revealed that a very significant number of Automotive shoppers are making purchasing decisions based on social sharing. Apparently 1 in 4 shoppers who are active on Facebook have made a vehicle or service department purchase based on recommendations they saw in their news feed. This has confirmed what we’ve always […]
Since the Panda update for Google algorithms, more and more people have been trying to manage their Google index by weeding out “low-quality” pages. Managing your index is always a good idea if your goal is good Automotive search engine optimization results, but there are a few common mistakes that you should look out for.
Rich snippets these days are every where in the search engine results pages (SERPs), and they can help you improve your click through rate. For most people they help to show if what they’re searching for is within reach on a particular site. They can draw the users attention by providing extra relevant information about their search. By using rich […]
Blogging is a crucial part of a well rounded online marketing and Auto SEO strategy. Creating a successful blog is hard work but the benefits can be huge. So how do you make sure that your blog is successful? Here are 10 basic tips to keep you on the right track.
Many people these days might consider themselves a ‘social media expert’ but Unified is actually giving social media marketers a way to prove it. Unified is a social media operating platform, offering tools for planning and analyzing social media marketing strategies. Now they are offering a service called Unified University, which will apparently make you a certified social media expert.
I recently read a blog post on ADM where J.D. Rucker detailed The Value of Pinterest for Car Dealers. In the post he gave us a few tips on how to get started using Pinterest as a social media marketing tool. Pinterest for those who don’t know is a relatively new social network site where you can organize and share […]
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While automotive Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. “Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, […]
First reported by Fox News Facebook has officially hit 1 trillion page views, according to figures released for web traffic in June, Time magazine’s TechLand column reports. According to Time, those 870 million visitors are around 120 million greater than Facebook’s reported total number of registered users. The discrepancy may be due to non-Facebook members visiting the site from […]
You’re Missing The Buyer! Facebook is an exciting medium. There are amazing success stories and equally amazing monumental failures. Everyone seems to know that they need to be “on Facebook,” but very few people seem to know why other than to say that it’s “where your consumers are” or “you’re missing out on free advertising” or “its the most exciting […]