Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Filmed on Day 3 of the Modern Retail Conference, Zach Billings (Wikimotive Co-Founder & Vice President of Client Success) & Angus Fox (Lead Analyst, ThinkBetter Marketing) have a candid discussion about: Their thoughts on MRC 2022 The state of automotive and its’ changing tide… Adjustments dealers need to make for continued success, and… How you can get access to their […]
What is a Backlink? Backlinks are an important part of any SEO strategy, and there are a number of ways to get them. But what are they to begin with? A backlink is essentially a vote endorsing your site for offering the correct answer or reference to whatever keyword is being linked. How to Earn a Backlink There are a […]
Search engine optimization (SEO) is essential when it comes to generating online traffic to your dealership’s website. While it is quite a complex undertaking, there are a couple of general actions that you can take, or make sure your provider is taking, to best optimize for search. There are hundreds of factors that go into ranking, but with these couple […]
Optimizing Your GBP If you want to do well on search engines you need to answer questions, and your GBP is just another place for you to do that. Now, how far you want to go into answering questions on your GBP is up to you and how much you want to invest in terms of time and resources. Some […]
What is a Featured Snippet? To cite Google’s preferred definition, “Featured snippets are highlighted excerpts of text that appear at the top of a Google search results page in what is known as ‘Position 0’. They provide users with a quick answer to their search query. Featured snippets are more likely to appear when users enter informational search queries.” Why […]
When it comes to search engine optimization (SEO), there are a ton of whats, whys, and hows. What is it? Why is it important? How is it done? All of those questions are common, but the answers may not be as simple as some may hope. That is why we at Wikimotive started the SEO Climb video series, where our […]
What Makes a Site Rank Well on Google? That’s a million dollar question. Wait. Actually it’s billions of dollars and, with the onset of things like AI and machine learning, there’s a lot going on here. In fact, sometimes, Google might be hard-pressed to tell you the answers themselves. However, SEO professionals who have been doing this for a long […]
Why is SEO Valuable? I’ll tell you why…because it makes any number of things on your website – that you’re already spending money on – work better. So, here’s the thing. You’ve paid good money to have a website provided to you. You’ve paid good money to have that website filled with content. You’ve paid good money to have inventory […]
What is SEO? SEO (Search Engine Optimization) is all the actions you take to optimize your marketing for search engines like Google, Bing, Yahoo. And yes, even your YouTube content, or Instagram & Facebook posts can be optimized. So what does that take? Well, there’s a number of different facets to SEO, some of which you are probably familiar with, […]
Blogposts in your store’s website should be a cornerstone of your SEO strategy. But what are you doing to leverage those blogs on Facebook? What does posting a blog to Facebook do for me? We refer to this as “social syndication”, and it’s a very important way of being able to accelerate the rate of climb for an SEO initiative […]
Seems like everything is video now. Why written content versus video? When it comes to your dealership’s SEO, are videos more important than written blogs? Words on your site are easier for Google to understand. Certainly the “artificial intelligence” that Google is bringing to bear is increasing in intelligence – and understanding of content is getting better and better. But […]
Do we recommend pre-order pages? Absolutely, but don’t think that you can do much in the way of search engine optimization for it. We have a lot of clients who have approached us about this, and we’ve helped most of our dealers with the creation of robust pre-order pages with good FAQ, clear calls to action, and resources throughout the […]
Organic search versus paid search? You’re looking at it all wrong and here’s why. With strong SEO, should I turn all my paid search off? No, that’s an easy oversimplification. We do have a lot of dealers who have completely moved away from paid search, especially in this current market situation where you can afford to pull back your paid […]
Some dealers struggling with inventory have hit the brakes on their SEO and content spend. Here’s why that’s a big mistake. I Don’t Have Any Inventory Why would I want to put out content for something I can’t sell right now? Well, if you actually had no inventory, you would probably be out of business. Certainly service pays the bills, […]
Are you a multi-store group and don’t know where to start when it comes to SEO? If you have a group site, and individual store sites, should you focus on your group site SEO? Or should you prioritize the store sites? Pay attention… SEO and group sites can be complicated There is definitely merit in doing SEO on your group […]
Your dealership’s name isn’t showing up on Google Maps? That’s a problem. Here’s the solution… Getting your name to display on Google Maps can be complicated. It mostly has to do whether or not your GBP (Google Business Profile) is able to rank for the keyword that was entered. For example, if someone searches for your dealership by name, you […]
So, you’re worried about your Map Pack ranking on Google, but you don’t know how to improve it? Listen up. How do I rank in the Map Pack on Google? Ranking in the Map Pack on Google has a lot to do with your physical location, which you can’t change. It also has lot to do with categories on your […]
For your dealership to have highly-performant SEO, you need a strong content strategy. But what does that mean? Whether you’re trying to write content in-house, or simply want a better understanding of how you can hold your vendor accountable, I’m going to tell you the 3 fundamentals you should be focusing on. To be effective for SEO, content needs to […]
Google Analytics Now Misreporting Location for iOS Users 2023 Update at the end. Brace yourself. This is the biggest change to the usefulness of Google Analytics acquisition data, in almost a decade. The last time we lost this much visibility in Google Analytics was when Google themselves started obfuscating keyword data for organic users. Over a few-year period, we went […]
Content is king…we say it all the time. But even if your site offers the very best in insightful blog posts, comprehensive model pages, and thorough vehicle comparisons, Google will devalue those pages if your site offers a less-than-than satisfying user experience. When discussing user experience (or UX) it’s fairly common to see the terms “core web vitals” and “page […]