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Low Five(rr)

So, today we’re going to talk about Fiverr. Recently, I’ve been seeing a lot of articles popping up that list different ways to build links and boost your SEO using the service. In case you don’t know, Fiverr is elance for stupid people a site where people offer services (known as gigs) and they all cost five dollars. Now, these services can […]

The Major SEO Players

The SEO industry is a strange one. It’s extremely niche when you get really into it, and like any super focused niche, strange celebrities begin to emerge. It’s kinda like when you start getting really into backgammon and all of a sudden you find yourself wearing Paul David Magriel Jr. jerseys around town, talking about the infamous World Backgammon Championship game […]

When Will PageRank Update?

When Will PageRank Update?

Yesterday we talked a little about Google PageRank, and that got us wondering, when was the last time that it had actually been updated? Historically, it’s been updated every few months, but as Matt Cutts said yesterday, Google is going to be updating it less and less. It turns out, we are already in the middle of an historic PageRank […]

Bing it On! Fact or Fraud

If you watch television at all, you’ve probably seen the commercial for Microsoft’s Bing it On campaign (if you don’t watch television, you should check it out, there’s some great stuff on there, I personally recommend Breaking Bad.) In case you haven’t seen it, Bing it On is essentially a blind comparison between Bing and Google, a la Pepsi and […]

15 Ranking Factors: An Overview

What are the most important factors to look at when you’re trying to rank? Well, Google won’t tell us exactly what’s important, but we can look as some correlation and determine what seems to be the most important. Of course, correlation does not equal causation, but if you look at what the top ranking pages all have in common, you […]

2013 Search Ranking Factors for October

Every couple of years, the digital marketing giant Moz conducts an SEO survey. Essentially, they ask over 100 top industry professionals to give their input on which factors they think are most important. We’ve addressed the 2013 list briefly in the past, but today, they have finally released the full version. It’s full of a lot of interesting stuff, and […]

10 Ways to Convert Customers (Infographic)

There are a lot of ways to convert your customers. You can use great landing pages, you can use stellar design, you can use deals or coupon codes, but have you ever thought about using psychology as part of your conversion strategy? The human brain is one of the most interesting machines ever created, and if you know how, it […]

Don’t Plagiarize (and Double Check!)

In today’s digital marketing world, content is king, but not everyone has the time to be creating content (or so they claim). As a result, they turn to plagiarizing content from other sources on the web to fulfill their own site’s content needs. Not only is this immoral and just a lousy thing to do, it’s also ultimately bad for […]

Penguin, Panda, and now…Hummingbird

We’ve grown accustomed to Google updating parts of their algorithms they use for search. So far in 2013, we’ve seen tweaks to Penguin and Panda that have affected massive parts of the population…but we haven’t seen anything yet. Now, Google is rolling out Hummingbird, which represents a much larger change. The easiest way to think of it is that Penguin […]

STOP THE MADNESS! SEO ISN’T DEAD!

If you’ve been following the digital marketing blogosphere for the last week, by now you’ve probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more measuring. No more valuable data. Its Adwords or nothing.  Let’s just stop the madness right now. This […]