Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of internal links. Simply put, they’re links on a website that lead to other pages on that same website (hence ‘internal’). Does your business utilize them? It not, you’re missing out on one of the most powerful and reliable methods of lead generation and SEO […]
One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to optimizing your site for higher conversion rates is usability, if users can’t successfully […]
Facebook has rapidly become one of the biggest players in the SEO field. Weʼve given you tips on how to make social network marketing work for you in the past, but itʼs time for an update. Facebook is implementing a major change by making their new Timeline layout compulsory. In the recent past, users could elect to change from the […]
If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an advertisement or other link. The page should be related to the ad or link and also should contain a form for gathering information. […]
The purchasing of Twitter followers has become an extremely popular trend. It offers the instant gratification that many people and businesses crave. When someone sees you have a mere handful of followers, they arenʼt likely to believe you have much clout (or Klout, for that matter). When you have thousands–or tens of thousands–of followers, you suddenly start to look a […]
As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But just how can you use your social media marketing to help your SEO? We’re going to talk about exactly that, how your social media and SEO can work together to grow […]
Pinterest has generally been ignored by the advertising world at large, but the site is making big moves to assert its relevancy. As of last week, the social media website has done away with their invite system.
If youʼre active on social media (and you better be), than recently you may have seen people on your social networks talk about Pinterest. The site is growing rapidly, already ranking above long running sites like LinkedIn. Knowing this, of course the next thing you want to know is if itʼs a good venue for automotive digital marketing. The answer […]
General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to targeted ads. This level of targeting has never been available for Social Media Marketing before, […]
Social media is a broad term that covers a lot of sites on the web these days. Its a term that has a lot of connotation attached to it, and recently, companies have been paying big money for anything that shows a hint of success in the world of social media. Need an example?
Are you interested in revving up your social media presence? Are you falling flat on Facebook, tanking on Twitter, and blogging for an audience of one? Check out the new comprehensive guide to becoming the king of your social media kingdom. With Wikimotive Social Media Spellbook For Marketing Wizards, you’ll be making the magic happen in no time.
Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust websites that have been around longer, and these websites have had more time to build good back links, which can make them difficult to compete with. Fortunately there are ways to compete by […]
As marketers, weʼre always looking for the hottest new thing to get our brand in front of people. For ages, we had signage and print ads, then we progressed into the auditory realm with the radio, then it was video ads on TV, and finally, the ultimate advertisers playground: the internet. Online marketing is the fastest growing advertising area, and […]
Facebook has had their analytics tool called, Facebook Insights, for a while now, and since its conception it has grown more and more complex. Insights are now able to show Facebook Page Admins all kinds of useful information which can be a huge help when trying to hone your Facebook marketing strategy. However it can also get a little overwhelming, […]
SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes, demanding constant vigilance and supreme dedication to the craft. That’s […]
As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re always playing catch-up, how can you get ahead? At the same time, we can’t disregard something just because it’s been done before; necessity demands that we embrace the successful to survive. The trick is finding a healthy balance […]
Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a massive group of people for short money, you know it’s in your best interest. And now, Twitter is […]
In any good dealership search engine optimization campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure that your web content is helping your case rather than hurting it. Creating great content on a regular basis […]
It’s a powerful tool, one that can truly further your business and bring in customers, but it can hurt you just as quickly. Like any tool, in and of itself, it can only take you so far; it performs based on the skill of its user. That’s why its crucial that you make sure you have the right people in […]
Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version – Reporting” has been removed from the […]