Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Boring content is typically the type of content created to strictly inform consumers about your product, explain a position, or simply sell. There’s absolutely nothing wrong with boring content. Its purpose is pretty simple: convert visitors into leads and provide quick/simple information. A couple of good examples would be landing pages and about pages. You can make these fun and […]
One of the problems most individuals and businesses face with content production is the amount of time it takes to create great content. Whether you’re a nutritionist trying to build an incredible blog, or a car dealer that wants to improve your automotive SEO, content takes a lot of time and it can oftentimes feel like there’s never enough of […]
There’s a lot of hype around the ways job seekers can take advantage of social media marketing in order to stand out from the crowd, and for good reason. Sites like Twitter and LinkedIn can be utilized to help job seekers not only find jobs, but connections that can help grow a network, create new opportunities, and even help build […]
While SEO is a simple practice once you learn the basics (and begin implementing strategies and techniques), it’s often intimidating to beginners and those who don’t specialize in digital marketing. In order to help more and more people learn about SEO in a simple and organized fashion, Search Engine Land created the “Periodic Table of SEO Success Factors.” At a […]
For many SEOs, content marketers, and writers, generating ideas for content is one of the most difficult tasks to perform, especially as a beginner. But whether you’re just getting started or simply struggling with a business SEO strategy, this five-step guide will help you shape how you generate ideas and help you focus on your goal of creating the absolute […]
Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent thousands of pitches and replied to only a small percentage of them. Recently, I’ve begun reaching out to bloggers with requests of my own and […]
While SEO isn’t new to those of us in the digital marketing industry, there are plenty of small and local businesses that are only now being introduced to the power of organic search traffic. Whether you’re a salesperson for a marketing company who needs ammo to make the sale, or a local business owner looking for more reasons to invest […]
Page administrators and automotive social media managers may be startled when they look for Facebook’s PTAT (People Talking About This) metric, as it is no longer located under “Page Likes” on individual Facebook pages. ‘ Is Facebook’s PTAT gone for good? No. Before we dig deeper, let’s discuss what “People Talking About This” truly means for Facebook Pages.
Dearest Mashable Reader, Recently, you read a Mashable article titled “8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged” that has caused me to reevaluate their article intentions and quality… and you should too. As a trusted social media news source, I cannot help but wonder what they were thinking posting an article that includes tips that will […]
SEO as a service is built on the foundation that the effort put in now can still have an effect years down the road. So by default, the goal of SEO should be to grow for the long haul. Unlike online advertising, in which traffic stops as soon as you stop a campaign, SEO is capable of producing ROI unlike […]
While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing, to connect with like-minded individuals, network professionally, broadcast news, and discuss anything and everything going on in the world. The most powerful part of this is that everything is public. Meaning anyone has the potential […]
Facebook is introducing a new way you can see how your potential Facebook Ad will perform with its new Facebook Ads Relevance Score. The Facebook Ad Relevance Score was announced by Facebook on Feb 11 and should slowly start rolling out in the coming days to weeks (so don’t freak out if you have yet to see it).
When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods. Now, most businesses should consider SEO or link building services if they want to get results, but the cost is […]
For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news […]
When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote. Smartphones are an example of a topic that might be thought of as easy to promote while pest control is on the harder end of the spectrum. So if you’re forced to work on a topic […]
Whether you work at a digital marketing company or in-house at a local dealership, the right tools make an automotive marketer‘s job much, much easier. From automating small, tedious content and social media tasks to organizing complicated SEO campaigns, these are the tools every digital marketer should have in their tool belt to save time and get better results.
Every business owner knows how important marketing is to success, but the focus has always been on reaching large audiences in hopes of finding people who are in need of what a business has to offer. With the internet and search engines, however, it became a lot easier for people to seek businesses out than ever before. But the internet […]
Whether you work as a copywriter, a blogger, an SEO, or a content marketer, we all want our content to be better. No one in this business should ever be satisfied with their work, and if you think you’ll be the first then you’re dead wrong. So with a healthy dose of respect for the fact that perfection is unobtainable, […]
To be completely honest, not much changes for digital marketing in the New Year. Businesses that are on top of their game make valuable changes throughout the year, and those that don’t tend to always be left behind. This year is no different. If you happen to be one of the businesses left behind by an everchanging digital marketing landscape, […]
Creating amazing content sounds so simple if you listen to all of the experts. “Quality over quantity,” they say. “Create value,” they say. And the don’t forget the always-popular “Content is king!” Here at Wikimotive, we’ve been guilty of giving this broad advice on occasion. It’s easy for us to say that as an automotive SEO company, but what about […]