Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
We’ve talked a lot about content and optimization and you may be thinking to yourself, “Is there possibly too much of a good thing?” And the answer is an emphatic “yes”. Back in 2003-4… SEO practitioners could get away with a lot more than they could now, which led to a lot of questionable practices like stuffing keywords into your […]
We are now two months into our SEO Climb video series, where Dave Estey, Wikimotive’s search engine optimization expert, teaches you the ins and outs of all things SEO. Last month, he went over what SEO is, why it is valuable, and how you can rank well on Google. This month, the videos narrowed in on more in-depth topics, including […]
Topics to Write About You’ve heard me go on and on about the important of creating content that answers questions; and probably asking yourself, “How do I know what to write about?” “How do I do the keyword research?” “How do I know what questions are being asked?” The Answer is Actually Right on Your Showroom Floor Go out and […]
If you run a car dealership, it can be tempting to think that having a big marketing budget and paying for lots of television and radio advertisements means you’re covering all your bases. But if there’s one thing that automotive marketing companies know, it’s that any modern marketing approach would be woefully incomplete without accounting for the influence of search […]
As a professional in the automotive space, you want your website to perform the best it can. While paid ads on Google and various social media platforms can help to grab the attention of some online users, the fact is: focusing on a Pay-Per-Click (PPC) strategy is not making the most of your online presence. A large portion of online […]
Should You Purchase Backlinks? If your inbox looks anything like mine does, there’s far too many emails from people you don’t recognize offering to sell you backlinks from “high domain authority websites”. It’s a trap. Why? Because it’s specifically against Google guidelines to purchase backlinks stating, “Google works hard to ensure that it fully discounts links intended to manipulate search […]
Filmed on Day 3 of the Modern Retail Conference, Zach Billings (Wikimotive Co-Founder & Vice President of Client Success) & Angus Fox (Lead Analyst, ThinkBetter Marketing) have a candid discussion about: Their thoughts on MRC 2022 The state of automotive and its’ changing tide… Adjustments dealers need to make for continued success, and… How you can get access to their […]
What is a Backlink? Backlinks are an important part of any SEO strategy, and there are a number of ways to get them. But what are they to begin with? A backlink is essentially a vote endorsing your site for offering the correct answer or reference to whatever keyword is being linked. How to Earn a Backlink There are a […]
Search engine optimization (SEO) is essential when it comes to generating online traffic to your dealership’s website. While it is quite a complex undertaking, there are a couple of general actions that you can take, or make sure your provider is taking, to best optimize for search. There are hundreds of factors that go into ranking, but with these couple […]
Optimizing Your GBP If you want to do well on search engines you need to answer questions, and your GBP is just another place for you to do that. Now, how far you want to go into answering questions on your GBP is up to you and how much you want to invest in terms of time and resources. Some […]
What is a Featured Snippet? To cite Google’s preferred definition, “Featured snippets are highlighted excerpts of text that appear at the top of a Google search results page in what is known as ‘Position 0’. They provide users with a quick answer to their search query. Featured snippets are more likely to appear when users enter informational search queries.” Why […]
When it comes to search engine optimization (SEO), there are a ton of whats, whys, and hows. What is it? Why is it important? How is it done? All of those questions are common, but the answers may not be as simple as some may hope. That is why we at Wikimotive started the SEO Climb video series, where our […]
What Makes a Site Rank Well on Google? That’s a million dollar question. Wait. Actually it’s billions of dollars and, with the onset of things like AI and machine learning, there’s a lot going on here. In fact, sometimes, Google might be hard-pressed to tell you the answers themselves. However, SEO professionals who have been doing this for a long […]
Why is SEO Valuable? I’ll tell you why…because it makes any number of things on your website – that you’re already spending money on – work better. So, here’s the thing. You’ve paid good money to have a website provided to you. You’ve paid good money to have that website filled with content. You’ve paid good money to have inventory […]
What is SEO? SEO (Search Engine Optimization) is all the actions you take to optimize your marketing for search engines like Google, Bing, Yahoo. And yes, even your YouTube content, or Instagram & Facebook posts can be optimized. So what does that take? Well, there’s a number of different facets to SEO, some of which you are probably familiar with, […]
Blogposts in your store’s website should be a cornerstone of your SEO strategy. But what are you doing to leverage those blogs on Facebook? What does posting a blog to Facebook do for me? We refer to this as “social syndication”, and it’s a very important way of being able to accelerate the rate of climb for an SEO initiative […]
Seems like everything is video now. Why written content versus video? When it comes to your dealership’s SEO, are videos more important than written blogs? Words on your site are easier for Google to understand. Certainly the “artificial intelligence” that Google is bringing to bear is increasing in intelligence – and understanding of content is getting better and better. But […]
Do we recommend pre-order pages? Absolutely, but don’t think that you can do much in the way of search engine optimization for it. We have a lot of clients who have approached us about this, and we’ve helped most of our dealers with the creation of robust pre-order pages with good FAQ, clear calls to action, and resources throughout the […]
Organic search versus paid search? You’re looking at it all wrong and here’s why. With strong SEO, should I turn all my paid search off? No, that’s an easy oversimplification. We do have a lot of dealers who have completely moved away from paid search, especially in this current market situation where you can afford to pull back your paid […]
Some dealers struggling with inventory have hit the brakes on their SEO and content spend. Here’s why that’s a big mistake. I Don’t Have Any Inventory Why would I want to put out content for something I can’t sell right now? Well, if you actually had no inventory, you would probably be out of business. Certainly service pays the bills, […]