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SEMPO Takes Aim At Google

Google has been taking a lot of heat lately for some alleged shady business practices. We told you last week about the FTC’s plan to file an anti-trust case against them, now it seems the non-profit organization SEMPO is trying to get their licks in as well. SEMPO is a professional association working to increase awareness and promote the value […]

So You Think You’re Ready To Do SEO On Your Own?

hese days a lot of businesses are trying to decide if they should handle their own SEO or hire a company to do it for them. In today’s economy everyone is trying to save money but when it comes to SEO sometimes when you think you’re saving money you could really be losing money. Handling your own Automotive dealership search […]

Google’s New Disavow Tool

We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until now, there hasn’t been an official solution for when you’re bombarded by poor quality links, leading some people to use such links as a tool for negative SEO. With […]

The FTC Looking Into Anti-Trust Case Against Google

The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google. Sources close to the FTC say that four FTC commissioners “have become convinced after more than a year of investigation that Google illegally used its dominance of the search market to hurt its rivals.” A decision to file a law suit […]

Seven Tips For Spam-Free Email Campaigns

If your company does a lot of mass emailing as part of your automotive internet marketing strategy, it’s important that you’re careful not to fall into the “spam” category. It can be difficult to walk that line between what is acceptable and what is annoying, but it’s important that you’re able to distinguish between the two. When in doubt, you […]

Google Updates Page Layout Algorithm, Significantly Affects 0.7% Of Queries

Google’s Matt Cutts just recently announced an update for the Page Layout algorithm, which originally came out in January. This algorithm is designed to reward websites who place their content above their advertisements. In a tweet on the subject Matt Cutts mentioned that 0.7% of English language queries will be affected. This may seem like a small number but in […]

Likes May Lie: Finding New Metrics

When it comes to Marketing using Facebook, are you focusing on quality or quantity? It’s easy to fall into a rut when you’re posting daily, but it’s important that the quality of your posts doesn’t drop off. I’m sure you already know that quality is important, but did you realize that even ONE bad post can ruin your Facebook readership? […]

Google Weakening Exact Match Domains

How have you been optimizing your site for Google? If you’re still ranking well after this year’s barrage of updates, you must be doing something right, because Google is notoriously tough on cheaters. For Google there is a fine line between cheating and good small business SEO. The only trouble is that their definition of “cheating” is the only one […]

Taco Bell: A Case Study

It’s time for another Wikimotive Case Study. You may remember the last one we did on ThinkGeek.com. This time we want to talk about a fast food juggernaut that has served billions across the globe. We want to talk about a paragon of virtue to anyone who has ever been stumbling and starving at 1 am. We want to talk […]

Congress Gets A New Search Engine

Everyone wants a more powerful search engine, and that includes the United States Government. As anyone who watched School House Rock knows, our law-making system can be fairly convoluted. That’s why this week the U.S. government is rolling out a new search engine to help the politically minded population research legislation being discussed in the House and Senate.

Facebook Making Bold Moves With A New Ad Network

Recently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an on-domain network, like they do now, where you can only buy ad space on Facebook. This ad network will be a real cross domain network. This new development could bring a whole new meaning to the phrase […]

Facebook Integration Finally A Priority With iOS6

Facebook and Apple are two of the most influential companies on the internet today, but they’ve never really worked well together. The fault falls mostly on Facebook. Their mobile application has been notoriously buggy and all the functionality it promised was never truly delivered. When Apple released iOS 5, everyone thought Facebook integration would be one of the main features, […]

Twitter Updates Profiles and User Experience

On the TODAY show earlier this week Twitter SEO, Dick Costolo made a live appearance to announce updates to the Twitter experience. The changes will affect the look and feel of profiles both on Twitter.com and on their mobile apps for iPad, iPhone, and Android. Twitter users will now have the option of a header-photo not unlike what you have […]