Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Here in the year 2012, even the most old fashioned of businesses have an online presence. Even if it’s just the equivalent of a Geocities page, people have recognized the value of having at least their basic information on a website. Now though, there’s a new browsing trend that’s growing exponentially, and businesses are again proving slow to adapt. You’d […]
Social media marketing is one of the most important aspects of any marketing strategy. There are a few major players in the game, the biggest is probably Facebook, but Twitter is a close second. Some even claim Twitter is MORE important for businesses because of its ability to handle rapid fire posting and its accessibility on mobile devices. So for […]
There is an interesting storm brewing in the SEO field, one that could have serious ramifications for a lot of businesses. Currently, the primary SEO strategy for many, many campaigns is link building. Content is posted, links are directed, and all too often it doesn’t even matter how many people truly view or value the content. It’s all about the […]
There are a lot of articles and blogs out there offering things like “15 steps to optimize your site” or “10 things you need to change for the new Google updates” etc. The problem is most of these 15 steps are extraneous and skirt the real issue. If there is ONE thing you need to know about small business SEO […]
Every modern business knows the importance of SEO, but businesses who operate at the local level need to make sure they’re not overlooking to importance of local SEO. It happens too often that a local restaurant will drill into small business SEO, online marketing, and social media marketing, while completely neglecting the most important thing of all: LOCAL SEO!
One of the most discussed topics these days in the world of digital marketing is whether or not social media marketing is actually an effective means of marketing. Social media is definitely a huge part of consumers’ lives but do brand pages actually drive ROI?
Video Marketing can be an excellent opportunity to to take advantage of the second largest search engine in the world, YouTube. A lot of companies are hesitant to get into video marketing because they think it will be too much effort and too expensive for equipment. The fact is that filming short videos these days can actually be pretty easy […]
If you’re looking for good SEO advice Facebook probably wouldn’t be the first place you might go. However, the people over at Facebook are trying to change that. Along side an online marketing agency called Distilled, Facebook just launched a new video that will show users how to optimize their Facebook pages. This is the first video Facebook has done […]
Someone has finally stepped up and challenged the giant that is Google Maps. Whether or not this turns out to be a fool hardy move remains to be seen but Apple has developed a competitor for Google Maps. They announced the product OpenStreetMap at the Worldwide Developers Conference, not a totally surprising move for a company known for its love […]
We have all heard about the changing Google algorithms and claims that they “understand the world a bit more like people do.” If you haven’t and you run a website or a business please give us at Wikimotive a call, we have a lot to talk about. Many people in the industry have been panicking over these updates claiming that […]
Facebook has had a bit of a rough time since their IPO despite being one of the most hyped IPO’s of all time. Since mid May when they went public Facebook has been trying to boost their stock prices from the initial dive they took. In an effort to become more mobile relevant and boost mobile revenues Facebook has recently […]
According to a recent study sports fans are getting their news and other sports content through social media and mobile devices more and more. In 2012 so far 26% of sports fans follow leagues teams and players through social media. Last year that number was only 15%. 22% of sports fans said that they use their mobile devices to get […]
Twitter just recently tweaked the way that usernames, hashtags, and photos are cross posted to Facebook. This adjustment is going to make cross posting for your social media marketing a little more seamless. “The updated Twitter for Facebook integration now includes additional rich media experiences related to the first photo, URL, @mention or #hashtag in the cross-posted tweet,” Twitter spokesman […]
Increasing your blog traffic can be a difficult task, just throwing some content up on your site no matter how good the content is, isn’t going to cut it. If you are struggling to build a decent readership you might be over looking these easy to follow guidelines that will help you make a better blog. You have to market […]
Facebook made a few new updates for the month of June that Facebook Marketing experts should be very interested in. These updates show an interesting shift in Facebook’s attitude toward those of us who use it for marketing. All of the three updates that I will cover are a long time coming and will make Facebook Marketing more convenient.
Google just recently launched a new awesome service through Webmaster Tools for learning how to make a site that preforms well in Google search results. It’s called Webmaster Academy and it’s a comprehensive guide on how to make your website great and covers everything from how to use Webmaster tools to creating and syndicating content through social media. This guide […]
IBM recently did a study with 1,700 different CEO’s in 64 countries to discuss changes in the way business is conducted these days. The topic of discussion was how they engage with their customers. Each was asked how they go about engaging with their customers today and how they see that changing in 3-5 years. Unsurprisingly social media marketing was […]
Despite all the buzz about social media these days only 49% of marketers have fully integrated it into their internet marketing strategy. This is according to a study done by Forrester Research based on 99 CMOs and marketing VPs in February of this year. The odd thing is that the same study also reveals that the same people are very […]
It used to be that you needed big bucks to advertise via video. The internet has certainly changed that, but you have still always needed a substantial investment to get a quality commercial completed and actually scene by anyone. Well, Google is working to change all that, and it should make a big splash in the world of online marketing.
A new bill proposed by New York and Illinois Democrats Eliot Engel and Jan Schakowsky will change the way employers use Facebook when searching for new employees. The bill is known as the “Social Networking Online Protection Act” or SNOPA and it addresses the growing practice of pre-employment Facebook screenings, intending to make the practice itself illegal. Many employers have […]