Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Downtime is a dirty word amongst a lot of webmasters. Any time your site is down, that’s time you’re not getting new visitors, not making new sales, and not collecting new leads. Occasionally, though, downtime is a necessary evil. Things need to be updated and tweaked and mistakes happen. While downtime is always bad for your following, is it just […]
We have covered how important landing pages are time and time again. If you’re involved in any sort of website marketing, you know the power of landing pages, and how simple tweaks can make the different between conversion and abandonment. These same landing page techniques can also be applied to your online store to prevent people from abandoning not just […]
Late in June, Google announced that we were going to see a slow moving update across all of their networks (domestic and international.) We’ve been monitoring changes, and since the end of the month we’ve seen one major trend emerge among the ever shifting search results. It appears as though partially matched domains are losing much of their luster. Let’s […]
If you are doing SEO properly, then you are monitoring where your traffic is coming from. You are always tweaking this or that to ensure your reach is as wide as possible. In your research, have you ever noticed traffic coming in from other countries? A lot of people notice that international traffic, think “huh, that’s neat,” and move on […]
Google has been testing what they call their “Local Carousel” for the past couple months, and today it is officially going live. It’s the same top of page scroller you’ve been seeing on tablets for the past year, but now it’s on your browser for your local related searches. Lets take a look at what it is and what it […]
It’s that time of month again, where we gather round and check out what search engines are doing well (Google) and which continue to die a slow, agonizing death punctuated only by the mournful cry of “you’ve got mail” (AOL). There aren’t a lot of surprises this month, but your SEO company will be interested in the continued trends, both upwards and […]
SEO is all about driving traffic to your website, but what do you do once you’ve built up that larger audience? You’re going to want to start making that website do work for you. For some people, that means monetizing your site with advertorials. There’s nothing wrong with this, and plenty of people make their livings off of advertorials on […]
So yesterday I wrote about how Google’s Penguin 2.0 update, and told you I’d get back to you when the results were in. We already have a list of early losers, people who were struck hard and fast by Penguin 2.0, and the list is long and eclectic. I want to share it with you so you can check them […]
It’s here, it’s here! It’s the day we’ve all been waiting for, but it’s pretty much the polar opposite of Christmas. It’s the day that Google finally delivers their much-hyped Penguin 2.0 update. Who was hit? What does it mean for your search engine optimization SEO? Lets take a look.
Are you still paying for links? It doesn’t matter where or how many, if you’re paying for even a single link it’s time to get rid of it. Remember earlier this week when we wrote about Google’s plan for the next couple months? Part of that plan was to aggressively pursue link buyers and sellers, and it’s only been a […]
Matt Cutts has just released another video on his Google Webmaster Help account, and we’re here to break it down for you. This time he is addressing the question, “What should we expect in the next few months in terms of SEO for Google?” Lets look at his answer.
Do you follow Matt Cutts on Twitter? If you don’t, you really should go follow him. He posts updates about Google’s policy and algorithm updates that could have major reprecussions on your business. Just this week, he wrote that Goole Penguin’s 2.0 version was imminent for release. What does this mean for your digital marketing for business efforts?
The culture of content has only gained more momentum in 2013. The vast majority of people lead plugged-in lives, constantly absorbing news and entertainment and advertisements in near equal measure. This is great for your brand, but only if you understand HOW people are absorbing content. Brazen, ugly ads that inconvenience may put you top of mind, but they are […]
It’s that time again, another enlightening Matt Cutts video has been released, and here at Wikimotive, we’re ready to break it down with you. This one is all about the top 5 SEO mistakes that webmasters make. Now, it’s not the top 5 as far as severity of penalty, it’s the top 5 ranked by frequency, so there’s a decent […]
Content is the SEO method of choice in 2013. Spam and content spinning are way, way out, and original content that has value to the reader is in. It’s not enough to just create the content though. Even if it’s amazing and insightful, you still need to market your own content, at least a little bit, to get it off […]
A lot of SEO companies, including yours truly, have been preaching about the dangers of exact match anchor text. In case you have forgotten, exact match anchor text is when you point a multitude of links at a page you’re trying to rank, and all the anchor text in those links is exactly the same. One of the major updates […]
The reality of being an SEO company is that your life revolves around data. Successful SEO means gathering all the information possible into a great big pool and then pulling a Scrooge McDuck into it. That may seem excessive, but any little number, any single digit, any stray array, can mean the difference between you ranking on page 1 or […]
Let’s forget for a moment that the overwhelming majority of SEO companies the average small business owner will encounter provide a service of no value whatsoever. Let’s pretend that the majority of SEO providers are not outright scam artists. I’m only going to address the small percentage of us that provide a real service capable of producing ROI in some […]
Matt Cutts and the SEO community have a kind of love hate relationship. He is one of the few people who is truly in the know about Google’s search algorithms, so we love when he gives us information and answers our questions on the Google Webmasters videos. On the other hand, he feels the need to protect his sacred algorithms, […]
How many times have you created a landing page and been thrilled when it all of a sudden pops into the rankings? Some pages step onto the stage at page 10, but this page you made LEAPS into the fray all the way at page 2. You’re riding high, but the page doesn’t climb, instead it starts to fall…and fall…and […]