Category: Copywriting

Explaining ‘Quality Content’ Once and For All

The phrase “quality content” has become somewhat of a joke within the SEO and digital marketing community. It’s used so often when giving SEO advice–typically without further detail or actionable instructions–that there’s no way for a non-SEO to truly grasp the meaning behind it. But that all changes today! I want to give you my […] Read More

What You Need to Know About Google’s E-A-T Evaluation System

In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because as with any experiment, you […] Read More

Watch Your Language: Novel Advice

Once upon a time, writers were a rare breed, seldom seen by the world at large. They sat in their basements, scribbling mad words by candlelight and muttering to themselves about deadlines. They’d turn their advances into golden Irish spirits and use that strange fuel to power through the endings of their crazed manifestos. Unfortunately, […] Read More

Long Content for SEO?

The general rule of thumb is that more content is better than less content, but for a lot of people, the average blog post is 300-500 words and 500 is given the “more content” designation. It turns out, we may be being a bit generous. Based on a recent study by the excellent Neil Patel, […] Read More

Simple Evergreen Content

Evergreen content is content that is always useful. In the digital marketing world, it’s not uncommon for even great advice to be outdated after a few months. Heck, with SEO and social media, it’s not unheard of that good advice is outdated in just a couple weeks. If you don’t want all of your content […] Read More

A Quote for the Beginners

Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material published all over the web. We get emails all the time from people, intelligent people, who want to get into the game but don’t know where to start. They see […] Read More

Fatten Up Your Content

There seems to be a new epidemic going around peoples’ Google Webmaster Tools: the thin content warning. It’s not an especially surprising trend. Content is the new sheriff in town, so everyone is rushing to get as much of it as they possibly can. The problem is that they aren’t thinking about what “content” really […] Read More

Jerry Seinfeld’s Productivity Secret

The most important step in any strategy is the first one. There is always inertia involved when you begin something. It’s the inertia of “why bother?” and “I’ll just watch TV instead.” If you can get past this first step and just keep moving forward day after day, you WILL have success eventually, that’s just […] Read More

The Alphasmart 3000 Hands-On Review

I’ve been writing for as long as I can remember. I’d tell you about it, but you don’t care. You’re here for the Alphasmart 3000 review, so that’s what you’re going to get. Are you happy now? I bought the Alphasmart 3000 for the same reasons you’re interested in it I’d imagine. It’s: Cheap Portable […] Read More

Be an Artist, Not an Intellectual

This post is for everyone out there who is blogging for business or as part of a Company SEO strategy. When you give advice, are you being an artist, or an intellectual? What’s the difference? Well, as the beautiful image above states: An intellectual says a simple thing in a hard way. An artist says a […] Read More

This Guy Sucks: A Magic Moment

When it comes to wannabe-writers and reading, Stephen King tells us there is a magic moment, and this is true (even for SEO writers). There is a single intoxicating instant that only readers are privy to, and it comes when you lay down the book, shake your head with wonder, and mutter: “This guy SUCKS. […] Read More

Writing Reddit

In a world where content is next to cleanliness (and cleanliness is in fairly close proximity to godliness) it’s fallen on a lot of digital marketers to start writing. For some of us, this hasn’t been much of a chore. We delight in putting our thoughts down on the page and sending them out for […] Read More

The “Go Viral Today!” Myth

Are you looking to go viral today? Do you want the magic formula, the secret spell, that alchemical reaction that will transform your tired old content into a vibrant viral rocket, blasting into the social-sphere of your target audience and sending them over the moon with purchasing-joy? Well…too bad. Buck up buttercup, because contrary to […] Read More

Content that Stands the Test of Time

How do you ensure the longevity of your Business’s SEO strategy? The only solution that is truly perdurable is producing evergreen content. If you haven’t heard that term before, it’s exactly what it sounds like. Just like evergreen trees never lose all their leaves, evergreen content never loses it’s value.