Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
SEO can be very powerful for a business, why not use it to help your automotive business? With Automotive SEO your dealer can be taken to a whole new level.
This Month from Wikimotive… Dealers are producing more content than ever, and many are seeing less from it. Not because content doesn’t matter, but because it’s being built without the foundation that makes it work. From who’s representing your store to how customers experience and evaluate it, we’re breaking down the signals that actually drive visibility, trust, and conversion. The […]
GEO, AEO, AI Search, AI Optimization. It goes by many names, but the idea is the same: getting your dealership to show up in answers from LLMs like ChatGPT, Gemini, Claude and others. You’re hearing about it in 20 groups, OEM meetings and vendor pitches, and you’re trying to separate buzz from substance and figure out how to measure your […]
Most dealership websites have untapped potential that won’t be found by simply looking at a reporting dashboard. To uncover meaningful opportunities for improvement, you need to go straight to the source: your website. A visual audit focused on the existence and quality of navigational content, tool functionality, and technical SEO provides direct insight into what’s helping or hurting your automotive […]
This Month from Wikimotive… We break down what AI is actually changing, and what it isn’t. From the evolution of search to the growing gap between automation and real customer experience, this month is about separating progress from noise. From content that needs to be faster and more accurate, to the technical issues quietly holding performance back, we’re reinforcing the fundamentals that […]
The promise of winning AI search is a lie. That’s not a hook. That’s not hyperbole. It’s the unpopular truth that directly contradicts the story vendors are selling from every trade show booth and webinar stage. And the narrative isn’t coming from vendors alone. It’s a commonly held assumption that, because ChatGPT and the like have become so popular, there […]
“Just write more blogs” has become default SEO advice, and back in the day, this may have worked. But in today’s day and age, blog posts are rarely what actually moves the needle. Content is the core of any good automotive SEO strategy, but not all types of content on your website are equally impactful. Blogs play a supporting role, […]
If your automotive SEO vendor is writing content, throwing it up on your site, and calling it a day, you’re likely not seeing the moves you expected. This is because, while high-quality content is the core of any successful SEO strategy, it’s not the only piece to the puzzle. Technical SEO matters too. Content should be considered the base; technical […]
This Month from Wikimotive… We unpack the reality behind AI “magic,” why shortcuts rarely deliver ROI, and how to approach new technology with sharper questions and stronger fundamentals. From post-NADA reflections to the operational discipline behind high-quality SEO and content execution, we are cutting through hype, reinforcing proven processes, and making smarter decisions you can stand behind. Less chasing trends […]
When a lot of us look at our website traffic reports, social media is a standout performer. If you’re spending any amount of money with a vendor that’s running social ads for you, there’s a good chance it’s your highest-performing traffic driver—at least by the measure of website sessions… How about lead forms? Chats? Calls? I talk to dozens of […]
This Month from Wikimotive… January is your clean slate—an opportunity to cut the clutter, regain control, and start the year with sharper strategy (not louder tactics). In this month’s newsletter, learn how to audit your vendor ecosystem, spend more wisely (not just more), and use competitive insights like PIPO data to make your SEO even more effective. And before you […]
CDPs. AI chat. Identity-resolution retargeting. GEO. AEO. First-party data activation. Cookieless solutions. Two weeks before NADA, the industry is once again awash in promises that this—finally—is the thing that will fix your 2026. It won’t—at least, not on its own. More and more, we’re lost in the static—the white noise of buzzwords and quick-fix shiny solutions. I’m going to call […]
At the beginning of 2025, many predicted that it would be a year that changed automotive SEO forever. There were numerous statements and rumors being thrown around about how AI was going to take over, and traditional search was on its way out. Because of this, many dealers braced for a complete reset in how people research and shop for […]
If you migrate your website, you’re going to see a change in traffic. This might be frustrating, but unfortunately, it is inevitable. With that said, migrations are not a traffic death sentence. Realistically, you will see a temporary drop in traffic immediately following your migration due to URL and page changes. With a solid automotive SEO strategy in place, though, […]
The truth is, your dealership’s online success is only as strong as the platform it’s built on—and too often, those platforms are the problem. In the competitive dealership market, SEO (search engine optimization) and GEO (generative engine optimization) are critical to ensuring those looking for a vehicle find you, whether in organic results, AI overviews, or an AI chat. But […]
Is your content working as hard as it could be? In the ever-evolving world of search, what worked yesterday might not be enough today. Don’t worry, though. We’ve cracked the code on a more agile approach to SEO, one that embraces shorter, AI-friendly content without sacrificing organic performance. Our recent case study on 600-word pages coupled with long-form foundational content […]
As we move into the second half of 2025, one thing is clear: the automotive SEO landscape is shifting faster than ever. From the rise of AI Overviews and chat-based search to the continued importance of intent-driven content and technical SEO fundamentals, dealers must stay agile to stay competitive. I’ve talked about all of these changes and developments in my […]
To say there’s been a lot going on in the automotive industry during the first part of this year would be an understatement. Between potential brand mergers and incoming tariffs, I’m surprised we don’t all have whiplash yet. Some of these changes will have an impact on your automotive SEO strategy, while others may not. Here’s a quick rundown of […]
Keeping your SEO vendor out of the conversation during your website migration can be detrimental. Migrations aren’t uncommon, especially in the automotive industry, since there are so many platforms out there. Ultimately, each platform has something different to offer, and sometimes your needs change. But whether you are switching platforms because your needs have changed or because a different platform […]
The website audit that just dropped in your inbox is probably garbage. Site audits are essential tools in the automotive SEO space, but they are also, more often than not, used and abused as gimmicky sales tools to convince you that you’re doing something wrong. So, how do you know who to trust or what information is actually important? I’m […]
It’s officially a new year, which means it’s the perfect time to look back and reflect on the previous one. In 2024, we saw a large continuation of SEO trends that we had started to pick up on in 2022 and 2023. Between the ongoing rollout of Google’s updates and the never-ending development of AI tools, the SEO hot topics […]