Category: Facebook

What Happened to ‘People Talking About This’ on Facebook?

What Happened to ‘People Talking About This’ on Facebook?

Page administrators and automotive social media managers may be startled when they look for Facebook’s PTAT (People Talking About This) metric, as it is no longer located under “Page Likes” on individual Facebook pages. ‘ Is Facebook’s PTAT gone for good? No. Before we dig deeper, let’s discuss what “People Talking About This” truly means for Facebook Pages.

Businesses: Do NOT Follow Mashable’s Advice on Posting to Facebook

Businesses: Do NOT Follow Mashable’s Advice on Posting to Facebook

Dearest Mashable Reader, Recently, you read a Mashable article titled “8 Ways to Beat Facebook’s Algorithm and Keep Your Consumers Engaged” that has caused me to reevaluate their article intentions and quality… and you should too. As a trusted social media news source, I cannot help but wonder what they were thinking posting an article that includes tips that will […]

Interactive Debate: Which Facebook Page Call-to-Action Button is Best?

Interactive Debate: Which Facebook Page Call-to-Action Button is Best?

Facebook recently announced there will be new call-to-action buttons coming to U.S. pages by the end of the year and worldwide in 2015. These call-to-action buttons will display on the cover photo of a Facebook page conveniently located next to the “Like” button. The purpose of call-to-action buttons on Facebook Pages is to bring the business objective to the forefront […]

Why Marketing to Women is So Important on Social Media

Why Marketing to Women is So Important on Social Media

For the longest time, young people, specifically young men ages 12-21, were the coveted demographic for major brands. A lot of this stemmed from television and viewership, but brands also look to online services to target young men. But more recently, women have become the most important demographic for social media marketing and all forms of digital marketing, as new data shows […]

The 4 Most Important Facebook Marketing Tips for Beginners

The 4 Most Important Facebook Marketing Tips for Beginners

Social media has taken over the web and changed the way many of us think about communication and marketing. But if you’re new to social media marketing, understanding how to implement strategies, gain followers, and help your business is a lot more difficult than simply interacting with friends and family. The following tips will give you a quick perspective on […]

Facebook Pages Now Display Total Post Likes Under Notifications

Facebook Pages Now Display Total Post Likes Under Notifications

Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook. One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the notifications tab. Facebook Page owners have become accustomed […]

Say Farewell to Automatically Promoting New Page Posts on Facebook

Say Farewell to Automatically Promoting New Page Posts on Facebook

In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors. Facebook originally simplified promoted post ads by allowing marketers to check off a […]

An Introduction to Facebook’s New ‘Business Manager’ Tool

An Introduction to Facebook’s New ‘Business Manager’ Tool

Marketers have been waiting for the day when Facebook would create a tool that could ease the ability to access client Facebook Pages. Now, that day is finally coming. Business Manager is a platform intended for brands and agencies to access data and allows marketers to apply information from one location.

Wikimotive’s Erin Ryan Talks Social Media on Auto Dealer Live

Wikimotive’s Erin Ryan Talks Social Media on Auto Dealer Live

Part of being a great digital marketing company is participating in the various communities based around online business and social media. For Wikimotive, our favorite community is automotive marketing, and we’re always excited to talk with other industry professionals about the latest news, and give insight into how we add value to car dealers across the country. Our own Director […]

Businesses Can Now Schedule Promoted Posts

Businesses Can Now Schedule Promoted Posts

There are many different ways a business can use Facebook Ads, from multiple automated ads to boosting individual posts. But the newest form of post page engagement is by scheduling them in advance. If you use Facebook pages, you may have noticed that some of your posts that were scheduled seemed to have not gone out in the past few […]

Don’t Panic: Facebook’s 2014 Newsfeed Redesign is Subtle

Don’t Panic: Facebook’s 2014 Newsfeed Redesign is Subtle

Yet again, we are looking at new changes to the Facebook Newsfeed. This time last year, Facebook showed off a concept redesign and overhaul of its look to users. This time around, however, there won’t be too much of a noticeable difference. Yet with every change to social networks, especially Facebook, as a digital marketing company or Facebook user, you […]

5 Ideas for Your New Business’s Facebook Page

5 Ideas for Your New Business’s Facebook Page

Starting a Facebook page for your business seems like a simple enough task, but if you want to take social media seriously, you’ll need to realize that it’s an investment. You won’t develop an audience overnight, and you’ll have to put a little cash down to expose your business to users; however, a small amount of your time and money […]

Why the Facebook Fraud Video is Not Completely Accurate

Why the Facebook Fraud Video is Not Completely Accurate

The Facebook Fraud video has gone viral. If you haven’t had the chance to see it for yourself, be sure to check it out: I have been asked my opinion on the topic and thought it would be best to share my opinions on the Facebook Fraud video through a blog post. As a person who supports Facebook Advertising and […]

Facebook Adds Trending

Facebook Adds Trending

Facebook is on the bleeding edge, the hippest of the hip and the newest of the new, that’s why this week they decided to officially roll out a new feature that has only been on Twitter for oh, about…forever? We are, of course, talking about the new trending function. Some of you may have seen this phase in and out […]

Great Facebook Photo Size Guide

Great Facebook Photo Size Guide

How is your business page set up on Facebook? If you are like a lot of other businesses out there, you probably set up your page initially and haven’t paid much attention to the imagery you used since then. It’s kind of like the paintings in your own house, right? You see them all the time, day in and day […]

Facebook Unleashes Combo Like-Share Button

Facebook Unleashes Combo Like-Share Button

Last month, Facebook announced a new like share button, a strategy for the social network to help facilitate the spread of content through the web…even more than they already do. The strategy revolved around the new Like-Share combo button, a button that is literally just the Like and Share buttons merged together in one easy to use snippet. It was […]

Facebook Pay to Play?

Facebook Pay to Play?

For years now, advertisers have been spoiled by Facebook. Maybe that’s not how we thought of it, but it’s the truth. We used to spend time and money trying to figure out who our audience was and how to reach them, then Facebook came along and our customers kindly gave all of their information and sorted themselves into easily searchable […]

Maximize the Impact of Facebook Ads by Knowing the Facts [Infographic]

Maximize the Impact of Facebook Ads by Knowing the Facts [Infographic]

  Facebook Ads have become a valuable asset to incorporate into your Facebook marketing strategies. Although, you can still be seen on Facebook without using Ads on your Facebook Page, you are leaving it to chance that people will find you, better yet; that the RIGHT people will find you. A Facebook Pages’ best bet is to utilize Facebook Ads […]