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What tools should I be using to hold my vendors accountable?

What tools should I be using to hold my vendors accountable?

Now that we’ve discussed what vendor accountability is, let’s discuss some of the tools we’ll use to hold our vendors accountable. Now, before I get into that you’re going to notice that I’m going to use the word ‘our’ a lot. That’s because I don’t identify as a vendor. I identify with the dealer. Our job is to hold the […]

What is an AI Language Model & How Does it Work?

What is an AI Language Model & How Does it Work?

The internet has been hit by a storm these last few months. We have heard so much about artificial intelligence (AI), ChatGPT, and how “robots are taking over.” But, in all seriousness, you may be wondering what all of this actually means. For that reason, I will answer two of the biggest questions in this article: What is an artificial […]

What is Vendor Accountability?

What is Vendor Accountability?

Are you really okay writing checks to countless vendors, settling for meaningless reports and questionable results? If you’re paying them month-after-month you need to hold them accountable. In the coming weeks, I’ll give you the complete playbook, as well as a number of FREE tools, dashboards, and reports. But first, I’ll define Vendor Accountability, identify which vendors you should be […]

Maximizing Your Online Presence: A Guide to SEO for Car Dealers

Maximizing Your Online Presence: A Guide to SEO for Car Dealers

Like all businesses, modern car dealerships rely heavily on the internet to reach prospective customers and increase sales; given the competitive nature of the automotive industry, it’s crucial to stand out from the crowd. Search engine optimization (SEO) is one of the best ways for you to accomplish this goal. Through a variety of techniques, SEO works to optimize your […]

Car Dealership Marketing Agencies and What They Can Do for You

Car Dealership Marketing Agencies and What They Can Do for You

Regardless of who you are or what you do for a living, you probably have a pretty good idea of what traditional marketing looks like: newspaper and TV ads, billboards, radio spots, and other costly investments. While they may feel like tried-and-true avenues to pursue, these advertising mediums have become increasingly less fruitful over time. Unlike modern digital marketing, they […]

SEO Climb with Dave Estey Series 1 Recap

SEO Climb with Dave Estey Series 1 Recap

A few months back, the team here at Wikimotive began a new video series called SEO Climb with Dave Estey. Series 1 is officially coming to an end, so we figured we would give you a full recap of everything discussed over the past few weeks. Let’s get started: Defining SEO: The What, Why & How In the beginning episodes […]

SEO Climb Video Series – January Recap

SEO Climb Video Series – January Recap

SEO Climb with Dave Estey is officially coming to a close. Well, for now, anyway. January wrapped up the first series, which had us all learning the ins and outs of automotive SEO (search engine optimization) for the last few months. To wrap things up, Dave answered some big questions in January, like how long it takes for SEO to […]

Brick and mortar vs. online competitors

Brick and mortar vs. online competitors

Competition… Are your online competitors the same as your brick-and-mortar competitors? What’s the difference? And how do you figure out who, and where, you should be targeting? Well, you know from your monthly OEM reporting what your market share is, and who your competitors are, right? But that doesn’t really encompass everything, does it? In fact, over the last five […]

How can I tell if my SEO strategy is correct?

How can I tell if my SEO strategy is correct?

Accountability… Whether we’re talking about the SEO vendor you’ve hired, or your in-house team, what are the ways you can tell if they’re not hitting the nail on the head with your SEO? Well, let’s be honest; when it comes to SEO, there are often a lot of people saying words AT you, instead of communicating WITH you to help […]

How long does SEO take?

How long does SEO take?

So, you have an SEO strategy in place, but how long will it take for you to see any results? And are there any tools you can use to monitor those changes? So, you’ve written that first check to your new SEO provider. Now you find yourself checking your watch and thinking to yourself, “Okay, where are my results?” Well, […]

Search Engine Optimization: 2022 Year in Review

Search Engine Optimization: 2022 Year in Review

2022 has officially come to a close, and what a year it was for automotive SEO. With changes coming from left and right, it might have been hard to keep track of it all. For that reason, SEO Climb host Dave Estey held a podcast-style panel to discuss the most important SEO topics of 2022. The panel included me, Meaghan […]

SEO Climb Video Series – December Recap

SEO Climb Video Series – December Recap

December was a special month for SEO Climb with Dave Estey. Not only did two of the regularly scheduled episodes air, but a special edition of the video series was released. The first two weeks followed the regular format as Dave covered content marketing, touching base on over-optimization and the necessity of blogs. The third week, a Holiday Special, was […]

How do I set my dealership up for the holidays?

How do I set my dealership up for the holidays?

The holidays are upon us and – whether you like it or not – that means you’re going to have to put in some legwork to make sure your dealership is prepared to keep your customers saying, “Ho Ho Ho” instead of “Oh no, no”. So, we’re going to remind you why it’s crucial to update your service scheduler, show […]

Are blogs necessary? What makes one effective?

Are blogs necessary? What makes one effective?

If you’re looking for reasons why your dealership should have a blog, remember that I’ve prattled on and on and on about putting new content on your website. So why do we suggest a blog? It’s because blogs are the easiest way to create and curate up-to-date content, and present it in an organized fashion. If you’re just stacking a […]

Is it possible to over-optimize content?

Is it possible to over-optimize content?

We’ve talked a lot about content and optimization and you may be thinking to yourself, “Is there possibly too much of a good thing?” And the answer is an emphatic “yes”. Back in 2003-4… SEO practitioners could get away with a lot more than they could now, which led to a lot of questionable practices like stuffing keywords into your […]

SEO Climb Video Series – November Recap

SEO Climb Video Series – November Recap

We are now two months into our SEO Climb video series, where Dave Estey, Wikimotive’s search engine optimization expert, teaches you the ins and outs of all things SEO. Last month, he went over what SEO is, why it is valuable, and how you can rank well on Google. This month, the videos narrowed in on more in-depth topics, including […]

How do I know which topics to write about?

How do I know which topics to write about?

Topics to Write About You’ve heard me go on and on about the important of creating content that answers questions; and probably asking yourself, “How do I know what to write about?” “How do I do the keyword research?” “How do I know what questions are being asked?” The Answer is Actually Right on Your Showroom Floor Go out and […]

Do I Need an Automotive Marketing Company for My Dealership?

Do I Need an Automotive Marketing Company for My Dealership?

If you run a car dealership, it can be tempting to think that having a big marketing budget and paying for lots of television and radio advertisements means you’re covering all your bases. But if there’s one thing that automotive marketing companies know, it’s that any modern marketing approach would be woefully incomplete without accounting for the influence of search […]

What is Automotive SEO and Why Does it Matter?

What is Automotive SEO and Why Does it Matter?

As a professional in the automotive space, you want your website to perform the best it can. While paid ads on Google and various social media platforms can help to grab the attention of some online users, the fact is: focusing on a Pay-Per-Click (PPC) strategy is not making the most of your online presence. A large portion of online […]