Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from figuring out just who exactly is going to write it. Should you handle it in-house or should you have it ghostwritten? There are ups and downs to both […]
Well, it looks like Mitt Romney wasn’t able to knock out the incumbent Barack Obama. Whether this news makes you celebrate or despair, there are lessons to be learned from how both sides managed their internet marketing during the campaign. I’ve covered a few of them during the race, and now I’d like to cover the most recent digital gaffe.
How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going […]
People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. Depending on your industry, there are times of day that see more activity than others, and scheduling ensures you hit those times of day. There are a myriad of services that offer post […]
We’ve been covering some pretty broad social topics here lately, so for today we wanted to go back to one of the basic elements of search engine optimization that people seem to overlook all too often: the meta description tag. It’s only an armful of words, but those words can make or break the success of your site.
It’s our pleasure to announce the newest addition to the Wikimotive family: McCluskey Automotive! McCluskey Automotive is the premier dealer of new and used cars in Cincinnati, and they specialize in making their entire inventory
No matter how hard you try you can’t control who is going to link to your website. Every site out there is going to have a few unsavory links that they want to get rid of, it’s a reality of building a website. Since Google came out with their Penguin update people have been scrambling to try to clean up […]
There’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When that great, roaring and rushing storm of interest starts to brew, it pays to be right in the eye of that sucker…unless the storm in question is a LITERAL one, of course.
Twitter is planning to get rid of their favorite button in favor of something a little more Facebook-y. They want to actually add a tool similar to Facebook’s ‘Like’ tool, which may be use the terms ‘like’ or ‘star’. The company is saying they want to change the wording just to make it seem “lighter weight” but it could still […]
You’ve probably heard of Reddit.com. It’s a social news website where users can submit links. These links are voted on, either up or down, so that quality posts move towards the first page and other posts fade into obscurity. Usually, Reddit is talked about as a great place to find interesting content, but the site offers more than that. It […]
Social media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and sometimes it pays to go over the top a little bit, because if you don’t, a competitor might.
I’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traffic as they would like. There are many great search engine optimization strategies you can use for single pages or sections of your site but thinking this way neglects the more important fundamentals […]
Most businesses understand the benefits of search engine optimization, but many miss out on easy opportunities. Building backlinks is common, but social link building is often overlooked. Social link building enables you to build links that will spread organically, making your site more popular and bettering your position on search engines.
Google has been taking a lot of heat lately for some alleged shady business practices. We told you last week about the FTC’s plan to file an anti-trust case against them, now it seems the non-profit organization SEMPO is trying to get their licks in as well. SEMPO is a professional association working to increase awareness and promote the value […]
Did you catch the presidential debate this week? It was of the more intense events from any recent election. The candidates appeared as though they might drop the mics and go for blood any second. Luckily, it didn’t come to that, but there was another group waiting in the wings, poised to pounce at the first opportunity. Of course we’re […]
hese days a lot of businesses are trying to decide if they should handle their own SEO or hire a company to do it for them. In today’s economy everyone is trying to save money but when it comes to SEO sometimes when you think you’re saving money you could really be losing money. Handling your own Automotive dealership search […]
We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until now, there hasn’t been an official solution for when you’re bombarded by poor quality links, leading some people to use such links as a tool for negative SEO. With […]
The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google. Sources close to the FTC say that four FTC commissioners “have become convinced after more than a year of investigation that Google illegally used its dominance of the search market to hurt its rivals.” A decision to file a law suit […]
If your company does a lot of mass emailing as part of your automotive internet marketing strategy, it’s important that you’re careful not to fall into the “spam” category. It can be difficult to walk that line between what is acceptable and what is annoying, but it’s important that you’re able to distinguish between the two. When in doubt, you […]
Google’s Matt Cutts just recently announced an update for the Page Layout algorithm, which originally came out in January. This algorithm is designed to reward websites who place their content above their advertisements. In a tweet on the subject Matt Cutts mentioned that 0.7% of English language queries will be affected. This may seem like a small number but in […]