Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
3 Reasons Car Dealers Fail at Facebook Marketing #1 The Wrong Questions Dealer’s are constantly asking me how they can drive more “In Market” or “Relevant Fans/Likes” to their facebook pages. It is in the question itself that dealers go wrong. Social Media isn’t a trick. You can’t approach it by prejudging the value of one fan or like […]
The goal for search engine optimization is to rank for free within the organic search results for your target keywords. In contrast, with pay-per click (sometimes called search engine marketing or SEM)your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section. With organic listing there is no charge when someone clicks […]
Social media optimization (SMO) is a type of online marketing that specifically focuses on participating on various social media sites in order to generate traffic, buzz, and back-links to your website. Social media sites are made up of social news sites like Digg, Sphinn and StumbleUpon; video sharing sites like YouTube and Revver; and social network sites like Facebook, LinkedIn […]
Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives you the high level view […]
They ask, “How can I get “RELEVANT” or “IN MARKET” fans/likes/followers to join/like/follow my fan page/tweets?” ANSWER: YOU CAN’T TRICK SOCIAL MEDIA! First of all, the “relevant” fans/followers are the ones who WANT to like/follow you! If a human being made the conscious decision to spend time exposing themselves to your brand, why would you ever be so presumptuous to […]
I’ve said it many times before and you’ve likely heard it from other sources as well, “Content is King”. If we believe this to be true, then link building also called a backlink is most definitely the queen of seo. The reason you must have more than just quality content is that Google (and other search engines) evaluate both the […]
In the last article we discussed how to use a blog as part of your search engine optimization strategy. Unlike a blog, a community forum is a discussion board. Here you will find members and moderators engaging by posting questions and answers and generally discussing common problems. Forums encourage your users to come back again and again by facilitating interaction […]
Don’t Cheat! You would probably expect someone who tout’s himself as the master of all things digital to claim to have some super cheat code to search engine optimization and Social Media Marketing right? Hire me and I’ll let you into my “SEO cool club” and you too can get thousands of visitors a day to your website and money […]
Creating unique or original content is key to your long term SEO success. Your content is what visitors will use to judge value and one of the key elements that search engines use to rank your site. Whether or not you end up on page 1 or page 100 is largely dependent upon the quality and relevance of your content.
Did you catch that line? If you didn’t watch the video clip, do it now…
In the last article I discussed basic website structure. Once the basic website structure of your site is set up, you can use several other advanced structural techniques to optimize your site for SEO purposes. It may seem counter-intuitive, but in addition to having your content indexed, you may want to tell search engines not to index a particular page. […]
Optimized website structure and design determines the performance of your website. This is what makes it easy or difficult for users to navigate or search engines to find your content. Balance is important. You need to balance the design of your site between the needs of your users and the search engines. To be successful your site needs to provide […]
To blog or not to blog-that is the question: Whether ’tis nobler on the internet to suffer The slings and arrows of outrageous SEO, Or to take arms against a sea of traffic And, by opposing end it. To digg, to nofollow link No More-and by nofollow link to say we end The traffic and the thousands of natural pageviews… […]
In my last article we discussed keyword generation. It is only natural then that we should next talk about the pages upon which your keywords should be targeted… When it comes to SEO, it is important to keep in mind that search engines don’t actually rank websites. Search engines rank individual web pages, thus, in order to be successful with […]
Keyword Generation Keyword generation is one of the most important components of a successful SEO campaign. All keywords are NOT created equally. Some keywords are easier to rank for than others and some require more than just a proficient level of skill to rank for – they require alliances! Sounds like a new survivor episode right? Broad or “short tail” […]
So you’ve accepted that your foundation was broken and now you’ve got a new one (see Online Marketing: The Website Pt.1 before you proceed). Great! You’ve got the right team or the best website provider in the biz, a STRONG foundation right? Now what? Time to begin building your house! Like all houses, you need to start with a floor and […]
Getting started with search engine optimization can seem a daunting task. You’re starting with nothing and you know you need to build pages of content and links, etc. But this is the part where you don’t look at the big picture. When I began, I was still selling cars in the dealership and trying to do web design and learn […]
The Website Oooooh. Sends chills down your spine right? LOL OK so we’re not talking about the most emotionally inspiring topic, but it is quite possibly the most important. A lot of people view the website as the beginning – where it all starts. But really it is quite the opposite. This is where is all ends, if you’re doing […]
Search engine optimization is the process of setting up a website so that it ranks well for specific keywords with in the SERP (Search Engine Results Page) of the major search engines (Google, Yahoo, Bing, etc). Unlike search engine marketing (SEM), also called PPC (pay-per-click) which requires that you pay for every click sent to your website from a search […]
The Broad Strokes Online Marketing… Its a really broad term. How is it different than SEO or SEM or Social Media or Digital Marketing etc? Online Marketing is the game plan. It’s the coaches playbook. Its the summation of all those other components used as part of your strategy to generate leads or traffic or phone calls or clicks or […]