Why #CarPeeps Rock!

Car People Social Fist Bump

When you think about it, the Automotive Industry really isn’t all about cars, but instead, it is all about the people. Yes, the amazing people who happen to love cars are the ones who know how to make working in the Auto Industry rock.

A shining example of this happened on Monday April 28th 2014, when I decided to post an image of myself giving a “fist bump” (similar to that of a high five, but much cooler) to some people in the Auto Family. Although it wasn’t a special occasion, I spontaneously decided to give some Monday motivation through posting a fist bump photo because, well, they are awesome! [click to continue…]

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Wikimotive’s Erin Ryan Talks Automotive Social Media Campaigns on MarketPunch Podcast

MarketPunch Podcast

After getting word of an incredible social media campaign called #CatMode, run by Jason Stum of LaFontaine Automotive Group, Wikimotive’s Erin Ryan jumped into action and sparked up conversation with Jason around automotive social media.

One thing led to another and she ended up being honored with a guest spot on Stum’s automotive marketing podcast, MarketPunch.

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Facebook Pages Now Display Total Post Likes Under Notifications

Facebook

Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook.

One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the notifications tab.

Facebook Page owners have become accustomed to scrolling through their managed pages to see how well shared posts have done for the day. This can particularly become time consuming for multiple page owners and marketers.

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Wikimotive’s Amazing Adventure at the Epic #IS20G 2014

A look back at is20g 2014

Wikimotive attended this year’s Internet Sales 20 Group held in Atlantic City, New Jersey from April 8th to the 10th 2014. This amazing workshop is put on every year by one of the Automotive Industry’s leading subject matter experts, Sean V. Bradley, and it is where an all-star lineup of speakers, expert panelists, and presenters come together to share their combined automotive experience, insights, and knowledge.

Wikimotive’s very own Sean Joseph Haney flew to New Jersey to attend the Internet Sales 20 Group to develop professional relationships, interact one-on-one with fellow attendees, and to gain priceless knowledge about phone sales, CRM processes, business SEO, social media best practices and e-mail marketing, which this workshop offers.

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11 Facts About Pinterest and the Power of Social Sales

Pinterest Facts

Pinterest has been grabbing the attention of your customers since it first launched in March 2010. Since that time, its growth has continued, reaching 70 million users in July 2013. This visual discovery tool is a force to be reckoned with, and your customers are the ones using this site. This begs the question: Is your business pinning to Pinterest?

Pinterest has been utilized by your customers for four years, and it’s time your business started using it to put the spotlight on what your company offers. Grow your sites traffic, expand your reach, discover potential buyers, and increase sales by incorporating Pinterest into your daily online social activities.

Whether your business sells cars, shoes, or food, pinning images of your inventory to Pinterest is one way to gain customers by directing them towards your business’ services, products, and website.

Here are some fascinating facts and stats that will want you to start using Pinterest as a part of your business’s social media marketing strategy.

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#CatMode: LaFontaine Automotive Group Turns Cars into Adoptable Cats for April Fools’ Day

cat mode website

While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats.

Not only is this a great idea since the Internet LOVES cats, but they too have upped the cleverness by combining car language and cat speak together, making for a fun and enjoyable search of their website. However, the joy does not stop there.

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Why View Counts Should Mean Nothing to Most Businesses on Social Media

Sharing a Video with Friends

We got word late last week that Twitter was mulling over the idea of publicly displaying the number of views each tweet on the site receives. There was a lot of skepticism surrounding this news, and there’s good reason for it.

Advertisers need that data to gauge the overall effectiveness of ad campaigns. If you’ve ever run an ad on Facebook for your business’s page, you know that the company displays the views–both organic and paid–for each and every post you make.

But once you switch back to your personal account to post a picture or craft a witty status update, you have no idea how many people actually see your posts. The only way to gauge the success of your wit or the cuteness of your cat is through Likes, comments, shares, and the number of click-throughs on trackable links.

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Say Farewell to Automatically Promoting New Page Posts on Facebook

In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.

Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote each post that went out on a Facebook page. Now, Facebook only wants you to promote your most important content, which means you will need to promote posts manually.

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An Introduction to Facebook’s New ‘Business Manager’ Tool

Facebook Business Manager

Marketers have been waiting for the day when Facebook would create a tool that could ease the ability to access client Facebook Pages. Now, that day is finally coming. Business Manager is a platform intended for brands and agencies to access data and allows marketers to apply information from one location.

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Wikimotive’s Erin Ryan Talks Social Media on Auto Dealer Live

auto dealer live

Part of being a great digital marketing company is participating in the various communities based around online business and social media. For Wikimotive, our favorite community is automotive marketing, and we’re always excited to talk with other industry professionals about the latest news, and give insight into how we add value to car dealers across the country.

Our own Director of Social Media, Erin Ryan, recently had an opportunity to talk directly to the automotive marketing community, appearing on the popular web show Auto Dealer Live. Hosted by Dave Villa, Auto Dealer Live covers all aspects of the automotive industry from the car dealer perspective — particularly the importance of a web presence.

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