Employees Are Your Business’ Greatest Reputation Management Asset


Employees are hired based on their ability to perform and complete specific job functions. What is often overlooked is the significant role employees play in the business’ reputation.

In the past, managing a business’ reputation was purely a matter of effectively handling public relations. This, alone, is no longer enough.

In today’s world, technology has greatly altered the way businesses’ reputations are formed, monitored, and managed. Social media and online review sites are major factors in evaluating how a company is performing, but a businesses’ reputation does not start with online reviews; it begins with your employees.

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You Have More in Common with Your Customer Than You Think


When a potential buyer walks through the door, calls you up on the phone, or chats with you online, your immediate reaction is to find ways to connect with them to provide quality customer service.

You engage in small talk by chatting about the weather or current sport scores, hoping to uncover similar interests to aid you in providing great service. Although this approach is useful, you already have more in common with your customer than you think.

Stored in the back of your mind is a toolbox full of methods from courses you took or books you read about how to provide excellent customer service. However, there is one vital piece of knowledge you can use when offering customer service and it is the one thing all of us possess — the experience of being a customer.

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Navigating SEO: 4 Problems Still Plaguing Dealer Websites

Dealer Website Problems

Your website is the most important part of your digital marketing strategy. Even with a large budget, you could fail to achieve results if you’re lacking the foundation necessary to convert visitors into leads and sales.

In this week’s Navigating SEO column, I’ll detail a few of the problems that still plague dealer websites years after being pointed out and condemned by the automotive SEO community.

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Navigating SEO: 3 Ways to Improve Your Dealership’s Keyword Research

Keyword Research for Car Dealers

Do you feel like you’re getting nowhere with SEO? It’s tough to pinpoint the exact reason you’re not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.

Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO campaigns.

In this week’s Navigating SEO column, I’ll provide three tips to help you improve your dealership’s keyword research using proven methods used by Wikimotive to boost our automotive clients’ SEO.

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Navigating SEO: 3 SEO Content Tips to Boost Traffic and Conversions

SEO Content Tips

In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content.

To give you a leg up on your competition, I’m going to give you three important SEO content tips that will provide you with more knowledge on what goes into a great piece of content.

You’ll be able to use this information to better research, write, and design content pages that bring in business to boost traffic and increase your conversion rate.

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Navigating SEO: Best SEO Advice to Kick Off 2016

Best SEO Advice for 2016

New Years is more than just a time for personal resolutions; for your business it’s a perfect time to commit and stick to resolutions to make 2016 your best year ever.

If you’ve been procrastinating on your digital marketing, I won’t shame you. Instead, I’ll present you with some of the best advice that you can use to kick off your own SEO campaigns.

We’ll likely have a lot more to talk about by the time 2016 comes to an end, but the following tips will provide you with a solid foundation to start seeing results in the new year!

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Navigating SEO: How to Make the Most of Link Building in 2016

How to Make the Most of Link Building in 2016

Link building isn’t dead, and it’s not likely to die in 2016. If you want to build authority for your website to increase organic traffic, link building is still a crucial component of SEO.

The problem is, you may not be aligning your link building efforts with the standards that will lead to success in 2016.

In this post, I’ll step you through a few of the ways you can get your link building hat back on straight to see more success than ever before!

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Navigating SEO: How to Sell Your Boss on SEO

Sell Boss on SEO

“I couldn’t sell my boss a pen if he was trying to cash a million-dollar check!”

Selling your boss has very little to do with the fact that they’re tough or often balk at the idea of adding new expenses. Those are things you tell yourself to help soften the blow when you don’t get your way.

To help you change your thinking and sell your boss on SEO, I’ll step you through a few of the ways you can break through and make your boss see the light.

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Navigating SEO: How to Be Realistic with SEO Expectations

SEO Expectations

SEO and realistic expectations don’t go well together. On both sides of the aisle, there are issues that harm the digital marketing campaigns of businesses across the country and cause doubts about SEO as a viable and ROI-driven service.

The problem starts with SEO vendors. For years now, the focus has been on achieving “#1 rankings” and “dominating” specific markets. Unfortunately, these claims can’t be backed up, even by the largest marketing companies out there due to changes made to Google’s algorithm. Some may actually be able to follow through with certain promises, but they really have no guarantee until the results actually appear. And oftentimes they don’t.

Because of the claims and marketing from vendors, many businesses associate SEO with keyword rankings and other face-value metrics. Despite being advised otherwise, they simple won’t take organic traffic increases, conversion rates, and other key metrics into account. Everything comes back to individual rankings, which are becoming less and less important as Google provides each user with a more customized experience.

If you’re the market for SEO services, here are a few things you need to know in order to be more realistic with your expectations and hopefully find a vendor that provides quality results using the most up-to-date techniques.

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Snap and Save via an IS20G8 Elfie Selfie!


Attention IS20G8 participants!

As you mix and mingle in the fabulous Big Easy, we want to add a little jingle to your step! You’re gonna want to keep an eye out for the “Girl with the Elf.”

Once spotted, allow Elfie to introduce you to the Wikimotive crew by sharing a selfie and saving big on digital marketing for your dealership in 2016!

How much can you save when you take a selfie with Elfie?

As our gift to you this Holiday Season, dealers who snap a selfie with Elfie at IS20G8 are eligible to sign up for ANY of Wikimotive’s award-winning SEO, Social Media, and Reputation Management services at a 50% discount for 90 days, beginning on January 1, 2016.

What to Do…

All you have to do is connect with Wikimotive’s fabulously creative Director of Reputation Management, Amanda Ryan, during the three-day conference in New Orleans.

Tell Amanda you want to snap a selfie and save on Digital Marketing in 2016 with Wikimotive and let the unwrapping of this amazing gift begin. That’s it!

So start scanning the crowds today and save big by snapping an IS20G8 “Elfie Selfie!”