3 Facebook Overly Promotional Page Posts to Avoid in 2015

Facebook Overly Promotional Page Posts

A change is sure to come to Facebook in 2015, as the company starts cracking down on overly promotional page posts. A new algorithm shift will penalize any posts that are conveyed like a sales pitch or urging people to take an action.

The Change in the Facebook News Feed

The Facebook News Feed is where your Facebook page is seen the most through the posts you share on your page. This is where Facebook users take actions on your posts, and depending on how the post is constructed, it can either appeal or appall an audience.

Recently, Facebook conducted a study that concluded with many Facebook users preferring Facebook Ads over intrusive overly promotional page posts that are shared organically and displayed within news feeds.

Facebook Survey Says…

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Why Your Business Should Focus More on Long Tail Keywords

Long Tail Keywords

When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as “[SERVICE] in [CITY],” are also the most competitive.

Because of this, businesses should explore options for long tail keywords when doing keyword research for SEO campaigns.

Long tail keywords, on top of being easier targets, have a lot of unique advantages over their short tail brethren that can open up a lot of doors for businesses looking to increase conversions.

So the next time you’re thinking about the importance of specific keywords in the grand scheme of your overall SEO strategy, keep the following points in mind!

(Because Wikimotive works primarily with car dealers, and automotive SEO is highly competitive,  I’ll use them as the most relevant examples throughout this post.)

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Which Facebook Ads Provide Tangible ROI for Dealerships?

Facebook Ads ROI

Love them or hate them, Facebook Ads have become a standard aspect of Facebook marketing.

Since organic reach on Facebook is pretty much dead, the only true way to reach an audience of any value to your Facebook Page is to apply Facebook Ads, but which ones truly work?

There are 3 types of Facebook Ads that should be integrated into your Facebook marketing so you can measure success of the page, its posts and advertisements; yes there is a way to advertise on Facebook that is seen on its platform rather than your page.

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6 Underutilized Tips to Make the Facebook Algorithm LOVE Your Page

Facebook Algorithm

When it comes to the Facebook algorithm, we are all striving for its attention. We post, we engage and we try to do the best Facebook marketing we can to make our own pages and client’s pages a success.

It is an arduous task to try and monitor and maintain a Facebook page the way Facebook wants you to in order for its algorithm to take notice.

Many of its users are already aware that Facebook likes comments and shares triggers Facebook, notifying it that your page has gained traction and some authority.

The buck pretty much stops there for many, as those particular social actions are what everyone talks about within blog posts and tips on how to increase reach within Facebook.

There is a lot more to getting the Facebook algorithm to like your Facebook business page then those three well-known social actions.

To understand the Facebook algorithm you must see it as a mixture of a website and how search engines operate. Although, instead of keywords, Facebook utilizes social actions and content to see how far your pages reach will be seen within News Feeds, which is much like a search engine.

Here are 6 underutilized tips that help the Facebook algorithm to like your page:

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4 Unique Halloween Content Ideas for Automotive Social Media Marketing

Dodge Challenger SRT Hellcat Pumpkin

When holidays and special occasions happen, it can be difficult to tie in the vehicles you sell into your social posts, while keeping it relevant to the occasion, as well as, to your industry.

However, it is possible to bring cars and special occasions together using some creativity to grab the attention of your online audience with a unique approach to automotive social media marketing.

A great example of this is this past Halloween.

For instance, when you think of Halloween, most envision scary witches, ghosts, and goblins, while others visualize trick-or-treating and bags of sweet candy, but no one pictures a car.

With that said, dealerships do not have to be left out of the festivities and should join in on their social pages to share in the excitement of this yearly celebration.

According to the National Retail Federation, the average person will spend $77.52 on Halloween and the total spending in 2014 will reach $7.4 billion.

It is understood that Halloween is popular among your customers and your dealership can share in the interest of Halloween through incorporating it into your online social posts, while keeping it relevant to what it is you sell, cars.

There are several ways of making relevant social posts for Halloween that can grab the attention of your online audience, without having it stick out like a sore thumb on your social accounts.

Using this past Halloween as an example to inspire you to embrace future holidays and special occasions, here are four relevant social posts to get your creative juices flowing.

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4 Bad SEO Practices Your Business Needs to Destroy by 2015

Destroy Bad SEO Practices

One of the most amazing things about SEO is that it’s always changing. Not only does that keep digital marketing companies like Wikimotive on our toes, it ensures those who are doing the best work achieve bigger and better results as time goes on.

Now, your average small business does not have the time or resources to dedicate to SEO the same way Wikimotive does, but that doesn’t mean you can’t work on building authority for your business’s website in order to rank for the most relevant keywords.

By serving the needs of potential customers through quality content, you can grow your organic search traffic, consistently increase sales, and increase brand loyalty–all without a large marketing budget.

But while that’s within your grasp, there are also some key practices you’ll want to avoid in order to gain search engine authority. These are practices that were once widely popular among businesses and SEO companies to manipulate search engine results.

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Why You Should Never Delete or Ignore Negative Online Reviews

Negative Online Reviews

As a business owner it is hard to fathom that anyone would say anything negative about your business. Yet negative online reviews still occur, and in most cases they cannot be prevented.

These instances can make it difficult to control our natural impulse to feel hurt or angered, as we are all passionate about what we do and in the service we provide to customers.

However, the most crucial time is when you first respond to a negative online review. It is crucial because not only is it an opportunity to change the upset customer’s mind, but it also acts as a role to show your ability and willingness to provide a resolution–not only to the customer but to all who saw the negative review as well.

Because let’s face it, not everyone is going to like you or the way you conduct business–it is inevitable. But the way you react is the key ingredient to your continued recipe of success.

This means that you should not take to your first reaction. You must step back, take a deep breath, and continue on professionally. Do not delete the valid negative comment (unless it is spam or irrelevant), nor should you ignore it either.

You need to apply what we like to call the S.T.O.P method, which stands for “Stop Taking Opinions Personally”. People are entitled to have them!

You must respond. Your response can change the entire negative experience into a potential positive one and will be pleasing to the eyes of the 88% of people who are influenced by online reviews.

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What Third-Party Listing Sites Think of Dealerships

Third-Party Lead Providers

Third-party lead providers have built multi-billion dollar empires by providing valuable services to customers. These companies, including Cars.com, Car Fax, TrueCar, and Edmunds all provide tools that an individual dealership can’t possibly hope to provide consumers, for both technological and competitive reasons.

But these services are also built on the backs of dealerships, on which they rely on for content and income. That would make one think there’d be some loyalty and consideration toward dealers.

The More Car Buyers Use Third-Party Sites, the More Dealers Have to Rely on Them

However, instead of loyalty, dealers are constantly demonized by third-party lead providers, who hope to gain consumer confidence and market share from their own competitors. They want more car buyers to skip window shopping and researching on individual dealer websites (or worse, buying a car online completely) and shop through them so they can charge dealers more money to buy business that should have already been theirs to begin with.

And because profits are consistently going down, funneled to other sources, dealers feel they can’t afford to take on a service like automotive SEO or social media marketing.

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Getting to Know the Major Google Search Updates

Google Search Updates

Over the past few years, Google has updated its search algorithm with a few major updates to crack down on spam, black hat SEO techniques, and other forms of manipulation.

These updates have been widely covered by search engine blogs and now each small update is covered in detail so SEO professionals can stay on top of the latest changes Google makes to its search algorithm.

With Google making more changes to its Penguin update here in October, now is a great time to get a refresh on Panda and other updates.

If you’ve only recently joined the world of SEO and have encountered discussion around these updates, these explanations will help you better understand the direction Google is headed so you can start optimizing your site for the future.

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An Introduction to Local Awareness Facebook Ads

Local Awareness Facebook Ads

Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.

Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make Facebook marketing even more of a no-brainer for businesses all over the world.

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