When holidays and special occasions happen, it can be difficult to tie in the vehicles you sell into your social posts, while keeping it relevant to the occasion, as well as, to your industry.
However, it is possible to bring cars and special occasions together using some creativity to grab the attention of your online audience with a unique approach to automotive social media marketing.
A great example of this is this past Halloween.
For instance, when you think of Halloween, most envision scary witches, ghosts, and goblins, while others visualize trick-or-treating and bags of sweet candy, but no one pictures a car.
With that said, dealerships do not have to be left out of the festivities and should join in on their social pages to share in the excitement of this yearly celebration.
According to the National Retail Federation, the average person will spend $77.52 on Halloween and the total spending in 2014 will reach $7.4 billion.
It is understood that Halloween is popular among your customers and your dealership can share in the interest of Halloween through incorporating it into your online social posts, while keeping it relevant to what it is you sell, cars.
There are several ways of making relevant social posts for Halloween that can grab the attention of your online audience, without having it stick out like a sore thumb on your social accounts.
Using this past Halloween as an example to inspire you to embrace future holidays and special occasions, here are four relevant social posts to get your creative juices flowing.
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