What Third-Party Listing Sites Think of Dealerships

Third-Party Lead Providers

Third-party lead providers have built multi-billion dollar empires by providing valuable services to customers. These companies, including Cars.com, Car Fax, TrueCar, and Edmunds all provide tools that an individual dealership can’t possibly hope to provide consumers, for both technological and competitive reasons.

But these services are also built on the backs of dealerships, on which they rely on for content and income. That would make one think there’d be some loyalty and consideration toward dealers.

The More Car Buyers Use Third-Party Sites, the More Dealers Have to Rely on Them

However, instead of loyalty, dealers are constantly demonized by third-party lead providers, who hope to gain consumer confidence and market share from their own competitors. They want more car buyers to skip window shopping and researching on individual dealer websites and shop through them so they can charge dealers more money to buy business that should have already been theirs to begin with.

And because profits are consistently going down, funneled to other sources, dealers feel they can’t afford to take on a service like automotive SEO or social media marketing.

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Getting to Know the Major Google Search Updates

Google Search Updates

Over the past few years, Google has updated its search algorithm with a few major updates to crack down on spam, black hat SEO techniques, and other forms of manipulation.

These updates have been widely covered by search engine blogs and now each small update is covered in detail so SEO professionals can stay on top of the latest changes Google makes to its search algorithm.

With Google making more changes to its Penguin update here in October, now is a great time to get a refresh on Panda and other updates.

If you’ve only recently joined the world of SEO and have encountered discussion around these updates, these explanations will help you better understand the direction Google is headed so you can start optimizing your site for the future.

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An Introduction to Local Awareness Facebook Ads

Local Awareness Facebook Ads

Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.

Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make Facebook marketing even more of a no-brainer for businesses all over the world.

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Why Dealerships Need to Use Facebook’s Internal Scheduler

Facebook Scheduler

There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.

Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you tend to gain better reach when you post directly on Facebook. (This along with Facebook Ads.)

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Why Marketing to Women is So Important on Social Media

Why Women are So Important for Social Media Marketing

For the longest time, young people, specifically young men ages 12-21, were the coveted demographic for major brands. A lot of this stemmed from television and viewership, but brands also look to online services to target young men.

But more recently, women have become the most important demographic for social media marketing and all forms of digital marketing, as new data shows they’re utilizing social sites more often than their male counterparts. In fact, the the only network that women are not the dominate user is LinkedIn.

Why is this, and why is it so important for businesses? Let’s explore the topic and find out!

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The 4 Most Important Facebook Marketing Tips for Beginners

Automotive Social Media Marketing - Facebook Tips

Social media has taken over the web and changed the way many of us think about communication and marketing. But if you’re new to social media marketing, understanding how to implement strategies, gain followers, and help your business is a lot more difficult than simply interacting with friends and family.

The following tips will give you a quick perspective on social media from a marketing standpoint, allowing you to implement ideas that automotive social media marketing companies use to help businesses like yours succeed on Facebook.

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5 Mistakes to Avoid When You’re New to Digital Marketing

Digital Marketing Mistakes

There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns.

If your business is looking to invest time and money into a new digital marketing strategy, in order to succeed, you need to avoid these five basic mistakes:

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What You Need to Know About Google’s E-A-T Evaluation System

Google E-A-T Rating System

In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because as with any experiment, you want to test your theory.

The new concept Google introduced is called “E-A-T,” which stands for “Expertise, Authoritativeness, Trustworthiness.” In reality, this idea isn’t too different from what Google, search professionals, and digital marketing companies have been saying about quality content for years. But with an official abbreviation and plan laid out within the human rater guidebook, we now understand exactly how Google is thinking about these topics.

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The Ultimate Guide to Finding, Tracking, and Using Hashtags

Using Hashtags

In the age of social media, more and more content is being created every second of every day. But with so much going on in the world, it’s often hard to use social media to be updated on just one topic. Luckily, hashtags serve as a way of grouping content posted to social media sites, such as Facebook, Twitter and Google+, so people can categorize their posts, create and track public discussions, and discover new information.

What is a Hashtag?

A hashtag is the usage of the number sign (#)–also referred to as the hash symbol–before a word to categorize a message on today’s social media sites. The hash symbol has a storied history of use in computer programming (dating back to 1970) and online chat networks like IRC. But its modern usage is known primarily thanks to Twitter, which began using it hashtags group messages in 2007.

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How Online Reviews Influence Today’s Car Buyers

Online Reviews Influence

Trust is your business’s biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction is more important than ever before. Because one of the first things a potential customer does before visiting you in person is search for reviews online.

Let’s take a look at how they’re being influenced by those reviews and what you can do to improve your business’s online reputation.

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