Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
SEO can be very powerful for a business, why not use it to help your automotive business? With Automotive SEO your dealer can be taken to a whole new level.
Blogging is a crucial part of a well rounded online marketing and Auto SEO strategy. Creating a successful blog is hard work but the benefits can be huge. So how do you make sure that your blog is successful? Here are 10 basic tips to keep you on the right track.
What does this mean to the future of Automotive SEO? Google announced a major change to the google algorithm today. So what does it mean? This change has effected 11.8% of websites. The goal? To weed out “low quality” websites. “Sites that copy content from other websites or sites that are just not very useful.” I shudder to even quote […]
The goal for search engine optimization is to rank for free within the organic search results for your target keywords. In contrast, with pay-per click (sometimes called search engine marketing or SEM)your goal is to pay for placement by competing with other advertisers for ranking within the sponsored results section. With organic listing there is no charge when someone clicks […]
Social media optimization (SMO) is a type of online marketing that specifically focuses on participating on various social media sites in order to generate traffic, buzz, and back-links to your website. Social media sites are made up of social news sites like Digg, Sphinn and StumbleUpon; video sharing sites like YouTube and Revver; and social network sites like Facebook, LinkedIn […]
Google provides a free analytics solution designed to give you a complete view of every aspect of activity on your website. Possessing the ability to properly analyze and understand all the various data Google provides to you will give you an edge over the competition in terms of your SEO strategy. Additionally, Google Analytics gives you the high level view […]
I’ve said it many times before and you’ve likely heard it from other sources as well, “Content is King”. If we believe this to be true, then link building also called a backlink is most definitely the queen of seo. The reason you must have more than just quality content is that Google (and other search engines) evaluate both the […]
In the last article we discussed how to use a blog as part of your search engine optimization strategy. Unlike a blog, a community forum is a discussion board. Here you will find members and moderators engaging by posting questions and answers and generally discussing common problems. Forums encourage your users to come back again and again by facilitating interaction […]
Creating unique or original content is key to your long term SEO success. Your content is what visitors will use to judge value and one of the key elements that search engines use to rank your site. Whether or not you end up on page 1 or page 100 is largely dependent upon the quality and relevance of your content.
In the last article I discussed basic website structure. Once the basic website structure of your site is set up, you can use several other advanced structural techniques to optimize your site for SEO purposes. It may seem counter-intuitive, but in addition to having your content indexed, you may want to tell search engines not to index a particular page. […]
Optimized website structure and design determines the performance of your website. This is what makes it easy or difficult for users to navigate or search engines to find your content. Balance is important. You need to balance the design of your site between the needs of your users and the search engines. To be successful your site needs to provide […]
In my last article we discussed keyword generation. It is only natural then that we should next talk about the pages upon which your keywords should be targeted… When it comes to SEO, it is important to keep in mind that search engines don’t actually rank websites. Search engines rank individual web pages, thus, in order to be successful with […]
Keyword Generation Keyword generation is one of the most important components of a successful SEO campaign. All keywords are NOT created equally. Some keywords are easier to rank for than others and some require more than just a proficient level of skill to rank for – they require alliances! Sounds like a new survivor episode right? Broad or “short tail” […]
Getting started with search engine optimization can seem a daunting task. You’re starting with nothing and you know you need to build pages of content and links, etc. But this is the part where you don’t look at the big picture. When I began, I was still selling cars in the dealership and trying to do web design and learn […]
Search engine optimization is the process of setting up a website so that it ranks well for specific keywords with in the SERP (Search Engine Results Page) of the major search engines (Google, Yahoo, Bing, etc). Unlike search engine marketing (SEM), also called PPC (pay-per-click) which requires that you pay for every click sent to your website from a search […]