Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
SEO can be very powerful for a business, why not use it to help your automotive business? With Automotive SEO your dealer can be taken to a whole new level.
Seems like everything is video now. Why written content versus video? When it comes to your dealership’s SEO, are videos more important than written blogs? Words on your site are easier for Google to understand. Certainly the “artificial intelligence” that Google is bringing to bear is increasing in intelligence – and understanding of content is getting better and better. But […]
Do we recommend pre-order pages? Absolutely, but don’t think that you can do much in the way of search engine optimization for it. We have a lot of clients who have approached us about this, and we’ve helped most of our dealers with the creation of robust pre-order pages with good FAQ, clear calls to action, and resources throughout the […]
Organic search versus paid search? You’re looking at it all wrong and here’s why. With strong SEO, should I turn all my paid search off? No, that’s an easy oversimplification. We do have a lot of dealers who have completely moved away from paid search, especially in this current market situation where you can afford to pull back your paid […]
Some dealers struggling with inventory have hit the brakes on their SEO and content spend. Here’s why that’s a big mistake. I Don’t Have Any Inventory Why would I want to put out content for something I can’t sell right now? Well, if you actually had no inventory, you would probably be out of business. Certainly service pays the bills, […]
Are you a multi-store group and don’t know where to start when it comes to SEO? If you have a group site, and individual store sites, should you focus on your group site SEO? Or should you prioritize the store sites? Pay attention… SEO and group sites can be complicated There is definitely merit in doing SEO on your group […]
Your dealership’s name isn’t showing up on Google Maps? That’s a problem. Here’s the solution… Getting your name to display on Google Maps can be complicated. It mostly has to do whether or not your GBP (Google Business Profile) is able to rank for the keyword that was entered. For example, if someone searches for your dealership by name, you […]
So, you’re worried about your Map Pack ranking on Google, but you don’t know how to improve it? Listen up. How do I rank in the Map Pack on Google? Ranking in the Map Pack on Google has a lot to do with your physical location, which you can’t change. It also has lot to do with categories on your […]
For your dealership to have highly-performant SEO, you need a strong content strategy. But what does that mean? Whether you’re trying to write content in-house, or simply want a better understanding of how you can hold your vendor accountable, I’m going to tell you the 3 fundamentals you should be focusing on. To be effective for SEO, content needs to […]
Google Analytics Now Misreporting Location for iOS Users 2023 Update at the end. Brace yourself. This is the biggest change to the usefulness of Google Analytics acquisition data, in almost a decade. The last time we lost this much visibility in Google Analytics was when Google themselves started obfuscating keyword data for organic users. Over a few-year period, we went […]
This month, we’re spending a lot of time talking about the need to step outside of your intrinsic strategy. As a marketer, it’s all too easy for you to wear the blinders of branding, slaved to a singular way of thinking by the echo chamber which you operate within. By falling into this trap, you minimize your own effectiveness, limiting […]
Is there any better opportunity to assess one’s goals than the beginning of a new year? Even when you step outside the norm of personal New Years Resolutions, it’s a perfect opportunity for the less-diligent to gain both perspective in hindsight while creating forward-thinking strategies. Then again, some might argue that you should have been on top of your new […]
Happy New Year! We all know how it goes, “New Year, New You” but the simple truth is that all-too-many dealerships are making the same mistakes year-in and year-out by not evolving their automotive SEO to mirror changes within the industry. As digital marketers, we see it all the time; even if a dealership’s marketing team are reallocating sufficient budget […]
When it comes to executing an automotive SEO strategy, where do you start? It’s a loaded question for sure, so…well…let’s not get too far ahead of ourselves. SEO is crucial for any dealership, for the same reason that it’s crucial to the continued success of any business. It speaks to the marketing of your business using the tools that technology […]
Within today’s automotive industry, a dealership’s success is no longer solely dependent on a well-realized business model, or in the creation and maintenance of a customer-centric culture. While both remain crucial components, a dealership needs to embrace the important role that online marketing plays in ensuring its continued longevity. Website Design Successful online marketing is more than just a […]
Do you feel like you’re getting nowhere with SEO? It’s tough to pinpoint the exact reason you’re not seeing results, but there are ways you can improve your process to push through and start seeing green numbers. Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car […]
Blogging for business is by no means a new phenomenon. It’s been talked about for years now, and I’m sure most of you reading this have tried blogging, whether in your free time or for a business. But while the craze around blogging has died down as it becomes more acceptable, there are still plenty of people out there skeptical […]
The phrase “quality content” has become somewhat of a joke within the SEO and digital marketing community. It’s used so often when giving SEO advice–typically without further detail or actionable instructions–that there’s no way for a non-SEO to truly grasp the meaning behind it. But that all changes today! I want to give you my explanation of quality content to […]
SEO as a service is built on the foundation that the effort put in now can still have an effect years down the road. So by default, the goal of SEO should be to grow for the long haul. Unlike online advertising, in which traffic stops as soon as you stop a campaign, SEO is capable of producing ROI unlike […]
Whether you work at a digital marketing company or in-house at a local dealership, the right tools make an automotive marketer‘s job much, much easier. From automating small, tedious content and social media tasks to organizing complicated SEO campaigns, these are the tools every digital marketer should have in their tool belt to save time and get better results.
Over the past few years, Google has updated its search algorithm with a few major updates to crack down on spam, black hat SEO techniques, and other forms of manipulation. These updates have been widely covered by search engine blogs and now each small update is covered in detail so SEO professionals can stay on top of the latest changes […]