Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
SEO can be very powerful for a business, why not use it to help your automotive business? With Automotive SEO your dealer can be taken to a whole new level.
So your direct traffic has been climbing, climbing, climbing, and you’re not sure why? First of all, let’s define ‘Direct Traffic’. At its core, direct traffic most frequently indicates that somebody navigated directly to your website URL without (i) performing a search, or (ii) clicking a paid ad, or referral link. It’s a bucket of traffic in your analytics that […]
So you need to increase your fixed ops business, but how do you optimize for service in search? Well, there are two ways, there’s organic search and there’s paid search but the Google search landscape is filled with misnomers and confusion. Time and time again, we see vendors focusing very heavily on fixed ops specific keywords. Of course this makes […]
What’s the difference between a vehicle listing ad (or ‘VLA’) and paid search? It used to be that you bid on a keyword (something like ‘Ford dealer’, ‘Toyota dealer’, ‘dealerships near me’, ‘used cars for sale’). In contrast, VLA’s bear more similarities to dynamic used paid search in that (rather than being keyword based) they’re based on the inventory you […]
Did you miss DMSC 2023 last week? If so, don’t worry! We asked attendees, workshop leaders, and sponsors what THEY felt the big takeaways were…and here’s what they had to say!
As featured on the May 2023 cover of AutoSuccess Magazine Sales are down. Leads are down. Foot traffic is down. We have the wrong cars, and rates aren’t helping, but boy, does it feel like something just isn’t working right. Is it the website? Are the chat and digital retailing tools set up right? Do we need to switch third-party […]
Performance Max (or ‘P-Max’) ads are an ad type within paid search that has become very popular in 2022 and 2023. Think of them as a bucket that Google holds out and says, “Pour some money in and we’ll get you performance!” and then try to maximize that performance per dollar in terms of traffic. Hopefully, that traffic generated is […]
A few months ago, VP of Performance and Sales here at Wikimotive, Zach Billings, went in-depth on a number of automotive SEO topics in his High Performance video series. Now, he’s back again to talk about even more. Kicking off the second series, Zach discussed something everyone’s wondering about: how dealerships in other parts of the country outrank you on […]
Disclaimer: Due to the rapid evolution of ChatGPT this blog (an intended transcript of the video) has been enriched with additional information to ensure its timely accuracy as of the 5/23/23 airdate. So, you’ve spent the last few months hearing a lot about Chat GPT, and you might be asking yourself, can I use this to scale my SEO content? […]
GA4, What’s all the fuss about? Well, the fuss exists for good reason, and it’s probably going to continue through 2023 and into 2024. For those not aware, Google Analytics 4 (or “GA4”) is the new version of Google Analytics. It’s existed since 2020 in some form or another, has matured a lot through late 2022 into 2023, and will […]
Did you start getting a lot of out-of-state traffic in 2022? If so, were you wondering why? Well, you could have attracted out-of-market traffic via blog articles that are informational (as opposed to transactional). As we’ve discussed in recent weeks, this means blog articles that attract people who want to learn more about things like towing capacity, or trim levels, […]
If selling cars is a numbers game, then more traffic is always better, right? Well, yes and no. Let’s Talk Traffic To increase sales you need more showroom visits, which means you need more opportunities to convert to leads, which establishes the need for more traffic. Right? But…more traffic doesn’t necessarily mean that you’re going to have more opportunity. A […]
Last month, I told you that you weren’t going to want to miss out on the April episodes of ThinkBetter with Angus Fox; I wasn’t kidding. This past month, Angus provided even more questions to ask your vendors to ensure you are getting the best possible product. He also went in-depth, showing you how you can tell what your third-party […]
So, you’re here [let’s call it “Location A”] and you’re being outranked by another dealership way over here [“Location B”]? There are a number of factors that cause a dealership across the country to rank higher than you do, beginning with the keyword. Getting Outranked | Transactional Searches vs. Informational Searches Is this a transactional keyword that would indicate that […]
So, one of the questions I’m asked all the time is “Angus – if your specialty is vendor accountability, what vendors would you recommend”. Well, there are only 3 that I can recommend 100% of the time. But who are they? Disclaimer: It’s important to note that I have no association with 2 of these vendors, but was a previous […]
So, you’re spending all kinds of money. You’ve got all kinds of marketing dollars going in all different directions, and you have all this referral traffic coming back to you website. How can you tell what it’s actually doing? I’ve got you covered. There’s a lot of different ways we can measure that 3rd party traffic and the way that […]
Accountability in pay-per-click is very important because the money that you’re spending only lasts for that moment in time. With a poorly configured account with poor targeting, incorrect ads, and a low-quality score, that money can vanish and you can get nothing for it. It’s very easy to have lots of fraud, waste, and abuse in pay-per-click and it’s often […]
As promised, we at Wikimotive have been delivering yet another knowledge-packed video series over the last few weeks. This time, we are hosting a special guest: Vendor Accountability Advocate from ThinkBetter, Angus Fox. Angus has taken the stand to tell you how to ensure you are getting the most out of your third-party vendors, from your automotive SEO provider to […]
Last week we talked about questions you can ask a 3rd party inventory provider to (hopefully) get more traffic to your website. But what about your website tools, like a trade provider, chat provider, or service scheduler? Here’s some questions we can ask those tool providers to see how well they’ll fit in with our website and our marketing stack. […]
We touched on alignment. It’s one of the most important things we can make sure of: that our partner is providing exactly what we think. We want to ask them point blank: What are the main goals you’re helping dealers using your product meet? Is it leads? Is it impressions? Is it branding? What am I getting for my money? […]
What are some of the ways you should compare 3rd party inventory providers? As we’ve discussed previously, the way we hold our vendors accountable is going to differ depending on what service they’re providing. In this example, let’s talk about some ways we can compare a 3rd party inventory listing provider. On-Page vs. Off-Page When we’re looking at a 3rd […]