Automotive Marketing, Automotive SEO, Social Media Marketing, and Reputation Management
SEO can be very powerful for a business, why not use it to help your automotive business? With Automotive SEO your dealer can be taken to a whole new level.
There are many mistakes companies and marketers alike make when breaking into digital marketing. Whether we’re talking about automotive SEO, PPC, or social media, you have to understand the fundamentals of each type of marketing strategy before you can truly create successful campaigns. If your business is looking to invest time and money into a new digital marketing strategy, in […]
In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because as with any experiment, you want to test your theory. […]
One of the most popular sayings amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to outranking your competition now isn’t through optimization, it’s through content marketing. In 2014, people […]
I’m writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I’ve encountered before. What seemed at first to be merely a bad SEO practice, now seems to amount to copyright infringement, a willful attempt to harm dealers while profiting from them, and perhaps even […]
I’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traffic as they would like. There are many great search engine optimization strategies you can use for single pages or sections of your site but thinking this way neglects the more important fundamentals […]
One of the best parts of the new Google Analytics is the custom dashboards. This is something you should definitely start using to properly measure your SEO, PPC, Conversion Rates, and more. You can also make custom dashboards for WordPress blogs using a simple plugin called Google Analytics for WordPress plugin. Getting a handle on your Automotive Search engine optimization […]
Blogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your auto dealerships SEO, but one of the most important things that often gets overlooked is that you can, and should, use blogging in conjunction with your social media marketing as well. A lot of […]
As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But just how can you use your social media marketing to help your SEO? We’re going to talk about exactly that, how your social media and SEO can work together to grow […]
Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust websites that have been around longer, and these websites have had more time to build good back links, which can make them difficult to compete with. Fortunately there are ways to compete by […]
SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes, demanding constant vigilance and supreme dedication to the craft. That’s […]
Wikipedia has become the go-to resource for an increasingly large number of people. According to Alexa, it is currently the sixth most visited website both in the United States and on the planet. With such an enormous audience, it’s only natural to want your business to have its own page, and with Wikipedia’s content submission system, it’s easily possible. Being […]
Your website could be the most beautiful looking site of all time on the outside, easy to use well designed, and plenty of great engaging content, but how does it look on the inside? All of those things are important to your dealership’s Automotive search engine optimization but sometimes what’s going on behind the scenes can have just as big […]
There are a lot of articles and blogs out there offering things like “15 steps to optimize your site” or “10 things you need to change for the new Google updates” etc. The problem is most of these 15 steps are extraneous and skirt the real issue. If there is ONE thing you need to know about small business SEO […]
Google just recently launched a new awesome service through Webmaster Tools for learning how to make a site that preforms well in Google search results. It’s called Webmaster Academy and it’s a comprehensive guide on how to make your website great and covers everything from how to use Webmaster tools to creating and syndicating content through social media. This guide […]
Early this month Google released another string of algorithm updates. About 50 of them to be exact, luckily we have narrowed the field down to only a few that you really should be paying attention to. You may need to adjust your small business SEO strategy so pay attention.
With Google planning to crack down on over-optimization with their newest round of algorithm updates SEOs everywhere are scrambling to find out if they will be affected. Rather than speculate and face heavy penalties it is best to play it safe for now and check a few key places on your website to make sure that your small business SEO […]
In this fast-paced world where technology has advanced and is advancing, and marketing in the automotive industry has been and is still challenging, help is on its way. Car dealers benefit by having a sophisticated and high-tech way of exposing their business – brand, dealership, vehicles- with the birth of Automotive Marketing and the aid of SEO for the Automotive […]
So you’ve finally got some excellent video content you think is worthy of your awesome website. But you’re not sure how to implement it on your site properly to ensure you get the greatest return. Well here’s a guide on how to use your online marketing skills to get that video content the best possible exposure.
Since the Panda update for Google algorithms, more and more people have been trying to manage their Google index by weeding out “low-quality” pages. Managing your index is always a good idea if your goal is good Automotive search engine optimization results, but there are a few common mistakes that you should look out for.
Rich snippets these days are every where in the search engine results pages (SERPs), and they can help you improve your click through rate. For most people they help to show if what they’re searching for is within reach on a particular site. They can draw the users attention by providing extra relevant information about their search. By using rich […]