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GBP Listings | Verification

GBP Listings | Verification

Last week, we covered the identification and creation stages of managing your GBP listings. In doing so, we covered the difference between claiming & creating a listing, then left off at the verification stage. So, guess where we’re picking things up this week! That’s right! So, what do we mean by “verification”? Simply put, it’s Google’s process for confirming that […]

The Relationship Between Keywords and Topics: How to Generate Engaging Content

The Relationship Between Keywords and Topics: How to Generate Engaging Content

Over the past few weeks, we’ve discussed how to generate keywords, the tools that can help you do so, and some ways to take your keyword research to the next level. Today, we’ll explore the relationship between keywords and topics, and how they work together to create content that addresses your customers’ needs and signals your authority to Google by […]

GBP Listings | Identification & Creation

GBP Listings | Identification & Creation

This week, we’re covering 2 topics: identification and creation. Now, in this series, we’re basing everything on the specific standards set by Google for dealerships like yours. Why? By adhering to these standards, you’re ensuring that your online presence is compliant, so you won’t be penalized in Search. Makes sense, right? So, according to those standards: All car dealerships can […]

How to Level Up Online: Keyword Strategies

How to Level Up Online: Keyword Strategies

We all know keywords are important. To meaningfully appear in Google’s search results, you need to focus your site’s content on the topics and search queries that are valuable to your business and potential customers. But finding the right keywords goes well beyond looking at the search volume and ranking difficulty statistics associated with the topics for which you want […]

Resolving Issues with GBP Support

Resolving Issues with GBP Support

It’s inevitable that at some point, you’re going to encounter a problem with your Google Business Profile. Something that has you stumped. Well, don’t feel bad. Not only is it highly likely that other users will have encountered the same problem, it’s equally likely that advice and/or solutions can be found in user forums that you have access to. Here […]

GBP | Logging In & Profile Administration

GBP | Logging In & Profile Administration

To log into your Google Business Profile, visit business.google.com and click ‘Sign In”. You can log-in using any Google account, but you’re going to WANT to log-in using a general business account. This should be standard operating procedure for any business. Why? Because you’ll inevitably have to share, or hand-off those credentials at some point, and you wouldn’t want to […]

SEO Climb Video Series – September Recap

SEO Climb Video Series – September Recap

Dave has officially wrapped up a successful second series of SEO Climb. This month, like the rest, he covered some hot topics like whether or not you should hire an outside SEO (search engine optimization) provider, how ChatGPT and other AI tools impact SEO, the best ways to perform keyword research, and whether you should continue optimizing for keywords for […]

Welcome to your Google Business Profile

Welcome to your Google Business Profile

Did you know that your Google Business Profile (or ‘GBP’) listing is one of the most important tools in your marketing toolbox? It empowers you to manage how your dealership shows up in Search, and across Google products like Google Maps. Plus, it helps customers to find you within your designated geographic area, because Google-verified listings are more likely to […]

Should I optimize for things I already rank for?

Should I optimize for things I already rank for?

If you’re already ranking well for a particular search query, should you stop optimizing for it? Let’s say you’re doing a great job on writing content. You’ve done some quality keyword research. You’re tracking your progress. You’re seeing that the page in question is ranking really well for a number of keywords that you find important to my business. Do […]

How should I perform keyword research?

How should I perform keyword research?

So, you want to perform keyword research to create higher quality content for consumers in your area? I’m just so damn proud of you right now. Fire up your laptop. Now, there are a lot of paid tools out there that will help you in your keyword research, and we use any number of them depending on our goals, but […]

Keyword Research: Where Do I Start?

Keyword Research: Where Do I Start?

Keywords. We all know we want to rank for them, but determining which ones matter most is a mix of art and elbow grease. Stick with me as we wade into the shallow end of the keyword research pool, and pretty soon, you’ll be ready to swim with the sharks. Before discussing research tools and competitive landscapes, let’s start by […]

Will ChatGPT have an effect on SEO?

Will ChatGPT have an effect on SEO?

If all you have is a hammer, everything looks like a nail. So how should AI tools like ChatGPT influence your SEO? Great question. Now, will ChatGPT change SEO, and are there ways that you can leverage this to improve the efficacy of your practices.Yes, and yes. So, let’s get down to it. To start, we’re in the early days […]

Should I hire an outside SEO provider?

Should I hire an outside SEO provider?

SEO, handle it in house, hire an outside provider? What are the pros and cons? Well, meet my two friends: time and money. Start by asking yourself, “how much time do I have?” If the answer is anything like, “None. I’m jam packed”, well…you don’t have time for search engine optimization. Now, ask yourself, “can I afford to hire one, […]

SEO Climb Video Series – August Recap

SEO Climb Video Series – August Recap

Google’s algorithm updates, big SEO (search engine optimization) uh-ohs, performance analysis, and the timelessness–or lack thereof–of SEO. These are all topics Dave covered in the August episodes of SEO Climb, and you won’t want to miss out on any of this information. If you did happen to miss an episode or two, though, you’re in luck because I put together […]

Will my site’s content stand the test of time?

Will my site’s content stand the test of time?

The Great Wall of China. Baker’s Pure Rye Whiskey. Wu-tang Clan. These things stand the test of time. But what about the content on your site? Will it stand the test of time and should it? The answer is, “it depends”. Some of your content is likely to perform well for a very, very long time – while other content […]

Top 5 Mistakes When Working on SEO

Top 5 Mistakes When Working on SEO

So you’ve been working on your search engine optimization (SEO) for a while now…or maybe you’re just getting started. Either way, you’re probably reading a lot about different automotive marketing solutions, best practices for the industry, and all kinds of tips and tricks for getting ahead. But what about the stuff you shouldn’t be doing? One poor decision can completely […]

How can I tell if a page is performing well?

How can I tell if a page is performing well?

So, you want to know how to determine whether or not a specific page on your side is performing? Grab your laptop and open your Google Analytics 4 account, and we’ll lay it out for you step-by-step. Go into ‘Reports’                   Select the URL that you want to check-out. Going down to […]

Use These Tools to Monitor the Success of Your Automotive Marketing

Use These Tools to Monitor the Success of Your Automotive Marketing

A lot goes into picking out the best automotive marketing solutions for your business, between determining your strategy, figuring out your budget, and putting everything into effect. Whether you focus the majority of your efforts online or are spreading your efforts across digital and traditional platforms, you’ll need to be able to monitor trends in your data and see how […]

What’s the biggest mistake made in SEO?

What’s the biggest mistake made in SEO?

People ask me all the time, “Dave, what’s the number one mistake people make when working on SEO?” And I’m like, “You want me to pick just one?” Oh, you do? Alright. Well, there’s a lot to pick from but, if I’m pressed, I would say that the leading mistake isn’t found within their actual SEO, it’s caused by their […]